Free link inspiration: How to get pillow links for link building

Key Takeaways

• Pillow links are low-quality backlinks that rarely impact SEO directly.
• They make your link profile look more natural and can help with indexing.
• Get them through Morningscore or simple country-specific searches, but always use sparingly.

Pillow links are low-quality backlinks that rarely have a direct impact on SEO. They are often found in profiles, blog comments, or online catalogues. They add variety to your link profile and make it appear more natural to search engines.

Although pillow links don’t build authority, they can help with indexing and support more authoritative links. They shouldn’t be the main component of your link building, but they can be a useful addition to make your link profile appear more realistic.

Too many pillow links from irrelevant sources can damage your credibility and, in the worst case, lead to manual penalties. A natural, diverse link profile requires a balance between high-quality links and low-quality links. Use pillow links carefully and focus on building strong backlinks.

‘Country specific pillow links’ are backlinks from sites targeting specific geographical regions. They are low-quality links that show Google you are active and relevant in a specific region. They are used to improve your local SEO and increase visibility in local search results.

How do I get pillow links?

Pillow links are acquired in a number of ways. They’re low-quality backlinks that don’t add direct SEO value, but they do help make your link profile more natural and organic. We’ll show you how to get inspired by Morningscore’s SEO tool and how to acquire country specific pillow links.

Through Morningscore

1. Sign in or create a Morningscore account. Try 14 days free of charge – no credit card needed.
2. Go to ‘Missions’ at the top of the page.
3. Go to ‘Suggested Missions’.
   
   
4. Find the mission: ‘Achieve a Linkscore of xxx’.
5. Tap the ‘Mission Guide’. (White button).
   
6. Go to section ‘2.1 Find inspiration for links in our lists’. See guides and methods on how to get 30+ pillow links.
   
   

Country specific pillow links

Show Google that you exist and are active in specific geographical areas with country specific pillow links. Building quality links is difficult and takes effort – especially in a new market. There are several ways to show Google that you are active in this area. For example, by optimising your local SEO and creating content in the local language.

Aim for country specific pillow links. These are not quality links, but they signal to Google that you are active and relevant in a specific geographical area.

1. Go to Google and search: ‘Free backlinks (in current language) + country’. For example: ‘Kostenlose backlinks deutsch’.
   
2. Find a page or video that lists free backlinks from .de domains (with the German example).
   Links from ‘profile pages’ are not useless. They show Google that you are actively targeting the market to which the sites belong.
3. Follow the guide. Many pages will be useless, but there are pages and guides that can help you.

Note: Pillow links are part of your link-building strategy, but they should not be the most important component. You still need to create quality content, acquire quality links, and add value on Google. They’re just one step on the way to higher organic rankings.

How do Pillow links help?

Pillow links help create a natural link profile and support stronger backlinks. They don’t directly contribute to better rankings, but they help with faster indexing and add variety to your link profile to make it look more credible.

Country specific pillar links increase your visibility in local search results. Links from pages that are relevant to your target audience in a specific country send signals of geographic relevance and strengthen your authority in that market.

Pillow links shouldn’t be the core of your link building, but they are a useful complement. A strong link building strategy requires a combination of authoritative links, natural and trusted backlinks, and relevance to your niche and brand.

Should I avoid certain links?

When working with pillow links, you should avoid links that appear spammy or have a too low link value (below 10). They can hurt your rankings and domain authority. Links that are irrelevant to your keywords or niche should also be avoided. Be aware that nofollow links do not provide link juice and therefore do not improve your SEO.

Avoid link building techniques that seem too good to be true or promise quick results, as they can be harmful to your website. For example, if you are being promised 5,000 backlinks for £10 in 24 hours it will do more harm than good. A thorough link building strategy will ensure that your inbound links contribute to organic growth and increased traffic.

See your backlinks

Get a complete overview of your backlinks and see how strong the linked pages are with Morningscore. Our link tool shows new, lost and dead links and you can see your competitors’ backlinks.

Frequently Asked Questions

What are pillow links exactly?

Pillow links are low-quality backlinks that add variety to your link profile. Common examples include social media profiles, directory listings, and blog comments. They don’t build authority directly. But they help your profile look more organic to search engines, which makes them a useful addition to any link building strategy.

Are nofollow links useful as pillow links?

Nofollow links don’t pass link juice, so they won’t improve your rankings directly. However, they can still contribute to a natural-looking link profile when mixed with dofollow links. A balanced backlink profile includes both types. Just don’t rely on nofollow links as your primary tactic. Read more about nofollow links and their SEO value.

Can pillow links hurt your rankings?

Yes, if misused. Too many pillow links from spammy or irrelevant sites can lead to manual penalties from Google. It’s not just about quantity – relevance matters too. Stick to links from sites that make sense for your niche, and avoid anything that looks manipulative or too easy to acquire at scale.

How many pillow links should you build?

There’s no exact number. The goal is balance. Pillow links should make up a small share of your overall link profile – not the majority. Build quality backlinks first, then use pillow links to add variety and signal a more natural profile to search engines.

What types of sites work well as pillow link sources?

Good sources include social media profiles, online directories, forum profiles, and community sites related to your niche. The most important factor is relevance – a link from a related site is always more useful than a link from a random one. Links from sites with a link value below 10 are generally not worth pursuing.

How do pillow links help with local SEO?

Country-specific pillow links signal to Google that you are active in a particular region. Links from local directories, regional platforms, and country-specific sites add geographic relevance to your profile. This can support your local SEO and improve visibility in local search results. They’re not a replacement for quality local links, but they do help.