Ahrefs alternative

Morningscore is an all-in-one SEO tool and a great alternative to Ahrefs. Compare in the table 👇️

A potential Ahrefs alternative?

Morningscore vs. Ahrefs

See how Morningscore compares to Ahrefs.

Morningscore logo 01 - Morningscore SEO tool
Keyword rank tracking
Keyword difficulty
Keywords updated Daily 7 days
Tracked keywords amount 100 750
Keyword research
User management
External links
Competitor analysis
Website analysis (onsite audit)
Backlinks monitoring
Keyword explorer
Website projects 3 5
White-label reports
Price $49 $99
  • Lyreco
  • benu en - Morningscore SEO tool
  • JDE
  • eg en - Morningscore SEO tool
  • KPMG
  • Intersport
  • smooth robotics en - Morningscore SEO tool
  • shipmondo en - Morningscore SEO tool

Who is Morningscore?

Morningscore was founded in Odense, Denmark in 2018. We set out to build a different and uncomplicated SEO tool. Our mission is to be in the top-3 SEO tools globally.

  • +900 customers in 30 countries
  • Received +1 mio EUR in funding
  • Down to earth and chill team, even if our brand is in space 😉

Read more about us here

The team behind Morningscore
Morningscore's features

Our strong tools are a viable alternative to Ahrefs

Simplifying SEO with strong tools. Simple design on the surface but powerful data and filters below. This is the Morningscore way.

Ahrefs alternative

Several new customers have reported that they found Morningscore to be a good Ahrefs alternative. So this is our best argument here. Test our tool for free in 14 days and make your own judgement.

An easy overview

  • Track your progress on SEO
  • See what your Google traffic is worth
  • All-in-one SEO tool
  • Great data accuracy similar to Ahrefs

This is why we believe Morningscore is a potent Ahrefs alternative.

Competitor SEO analytics

Many praise Ahrefs for great competitor analysis. This is certainly true. Morningscore's approach is a little different:

  • focus on simplicity and overview.
  • Analyze, track and monitor your competitors in just a few clicks
  • Easy table and graph comparison

Keyword tools

Customers report that Morningscore's keyword management tools are great alternatives to Ahrefs because:

  • Great and simple overview
  • See all keywords ranking on Google
  • Track daily rank changes
  • Group keywords in Folders
  • Research new keywords

Monitor onpage health

Morningscore's website SEO checker is a nice alternative to Ahrefs's audit tools. Here you get automatic grades on all of your pages combined with at total score from 0-100 and super guides on how to fix your websites issues.

See your full link profile

  • Check your backlinks and the effects they play on your SEO
  • See all the websites linking to you
  • find out immediately when you lose or gain a link
  • Morningscore's Morningscore's backlink checker is a cheaper substitute to the backlink tools you find in Ahrefs
pricing bg - Morningscore SEO tool

Find the perfect plan for your space journey

No hidden fees. Prices shown excl. VAT.
Cancellation must be done before the next invoice.

49 USD/mo
100 Keywords 3 Websites 2 Users
For the small business that is new to SEO.
69 USD/mo
500 Keywords 10 Websites 4 Users
For the intermediate user who is growing their SEO.
129 USD/mo
2000 Keywords 30 Websites 10 Users
For the professional SEO expert working on numerous projects.
259 USD/mo
5000 Keywords 100 Websites 20 Users
For the international company or agency. Upgrades possible.
Ahrefs alternative

Questions about Morningscore vs Ahrefs

We cannot comment on this in detail and we cannot point to a definite trend. But our experience since the end of 2022 is that we have had a number of new customers tell us that they have switched from Ahrefs to Morningscore. So this is the reason we consider ourselves an Ahrefs alternative.

Ahrefs has a lot of filters and data available when it comes to backlinks. If your needs are heavy duty link building, Ahrefs is definitely hard to beat.

But you might find that Morningscore covers you perfectly as a great Ahrefs alternative for link building:

In Morningscore's Link Tool, you can see your full backlink profile and carry out a fast and effective backlink analysis. With it, by default, you can also monitor backlinks for any tracked website.

And when it comes to broken internal or external links, you can access all of that information in the Health Tool.

Yes, with Morningscore you're perfectly able to do competitive analysis. Domain comparisons can be done using features like the domain overview and competitor keyword ranking.

Through our keyword tools, you're also able to see the search results for any keyword where you or your competitors are positioned.

We collect premium data from 7 different partners. In general you can expect our data to be on pair with the top-3 SEO tools Semrush, Ahrefs and Moz. Their databases are much bigger than ours, but we operate differently. When you type in a website, we collect the data on-demand from all of our partners. That makes the data more fresh, but the initial load will be a little slower (10 seconds instead of 3 seconds roughly). You can read more about our data here: https://morningscore.io/is-morningscores-data-quality-good/

No, our tool is not a free alternative to ahrefs. But no premium SEO tool offers a free version because providing accurate data is expensive.

We do offer a free 14 days trial without a need for credit card.

Our pricing is much lower than most of the other tools - with very comparable quality of the data. Our smallest plan provides access to most of our powerful features.

See more here: https://morningscore.io/pricing/

We crawl and report data from Google exclusively. Focus is what enables us to build a polished product.

While Search Engine Optimization can get very complex, the majority of it isn't.

Because of that, we believe our tool is a great fit even for people who aren't experts. This also applies for those who are not strictly working in digital marketing either - such as business owners or managers.

In fact, we would go as far as saying our tool is easier to use than Google Analytics and, therefore, one of the best Ahrefs alternatives when it comes to user-friendlyness.

Morningscore is a clear way to grow your search engine rankings, and therefore, your organic traffic.

Morningscore is indeed a competitor to ahrefs as an SEO tool, offering a refreshing alternative to established platforms like Ahrefs. What sets Morningscore apart is its user-friendly interface and innovative approach to SEO analytics.

With its unique scoring system and transparent insights into both your own website's performance and that of your competitors, Morningscore equips users with the tools they need to make informed decisions and stay ahead in the digital game. By providing actionable recommendations and comprehensive data, Morningscore empowers users to optimize their websites effectively and achieve their SEO goals. In essence, Morningscore is not just a competitor to Ahrefs but a worthy contender that brings a new dimension to the world of SEO optimization.


General questions and our answer

Yes, you can try the tool by signing up and you will automatically get the 14-day trial period.

The trial gives you the full functionality all accounts have and it's 100 % free.

During that time, we will show you live data for your website.

No, you will not get an invoice once the trial is over.

Yes, the trial is 100% free for 14 days and we don't collect your payment information.

Yes, your tracked keywords and links update every day, and the health tool updates on demand whenever you start it.

The smallest plan in Morningscore is Growth. It costs 65 USD per month.

Or 54 USD per month if you pay yearly.

Yes, the trial is based on a Professional suite but with fewer credits.

So as an example, paid plans can add more websites, keywords and users.

Yes, you can track your website for several countries by adding it through the menu at the top-left of the screen.

Yes, from the moment you log in, we start giving you customized suggestions on what to improve for your specific site.

They also come with explanations that show you both why and how things can be fixed.

Additionally, you will get suggested missions which are goals you can strive for.

5 out of 5 stars

“Morningscore provides a simple overview of competitors, and most importantly, makes working with SEO fun! The "Mission" tool is a favorite, but the "Health" section is also a useful feature that easily explains what adjustments and corrections need to be made on my website.”

Bjorn Marius Narjord, an Independent SEO Consultant from Intent SEO

Bjørn Marius Narjord

Owner and SEO-specialist, Intent SEO
5 out of 5 stars

“Morningscore is the easiest SEO tool I've ever seen and used – and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.”

rasmus schuebel kreativling morningscore review

Rasmus Schübel

Owner & Founder, kreativling
5 out of 5 stars

“A truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.”

heidi kirstein seo tool review

Heidi Kerstein

Marketing coordinator, Fitness Engros A/S
5 out of 5 stars

“Morningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.”

patrick qureshi salary.dk

Patrick Qureshi

CMO, Salary.dk
5 out of 5 stars

“I’ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because it’s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.”

christina lund schmeltz

Christina Schmeltz

Owner, LS Marketing
5 out of 5 stars

“I use Morningscore because SEO is not my specialty, and I don’t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.”

esben oesterby

Esben Østerby

Founder, Iværksætterhistorier
5 out of 5 stars

“I was looking for a tool to help my customers see exactly what we’re working on and what value it gives them. I’ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.”

Trolle Hansen trolle reklame

Trolle Hansen

Owner, Trolle Reklame
5 out of 5 stars

“Three years ago I chose Morningscore because I was new to SEO and it was the easiest SEO tool to use. I'm still using Morningscore because it is regularly updated and becomes more powerful with every release. It's fun to use. Morningscore is such an integral part of my day. I check it before I check my email.”

sven recommends Morningscore's SEO tool

Sven Radavics

Founder, intribe.co