User-friendly
Ahrefs alternative

We cannot comment on this in detail and we cannot point to a definite trend. But our experience since the end of 2022 is that we have had a number of new customers tell us that they have switched from Ahrefs to Morningscore. So this is the reason we consider ourselves an Ahrefs alternative.

Yes, there are several good alternative SEO tools to Ahrefs. Morningscore is certainly not the only option. See our popular post about top SEO 20 tools here

Ahrefs has a lot of filters and data available when it comes to backlinks. If your needs are heavy duty link building, Ahrefs is definitely hard to beat.

But you might find that Morningscore covers you perfectly as a great Ahrefs alternative for link building:

In Morningscore's Link Tool, you can see your full backlink profile and carry out a fast and effective backlink analysis. With it, by default, you can also monitor backlinks for any tracked website.

And when it comes to broken internal or external links, you can access all of that information in the Health Tool.

Yes, with Morningscore you're perfectly able to do competitive analysis. Domain comparisons can be done using features like the domain overview and competitor keyword ranking.

Through our keyword tools, you're also able to see the search results for any keyword where you or your competitors are positioned.

We collect premium data from 7 different partners. In general you can expect our data to be on pair with the top-3 SEO tools Semrush, Ahrefs and Moz. Their databases are much bigger than ours, but we operate differently. When you type in a website, we collect the data on-demand from all of our partners. That makes the data more fresh, but the initial load will be a little slower (10 seconds instead of 3 seconds roughly). You can read more about our data here: https://morningscore.io/is-morningscores-data-quality-good/

No, our tool is not a free alternative to ahrefs. But no premium SEO tool offers a free version because providing accurate data is expensive.

We do offer a free 14 days trial without a need for credit card.

Our pricing is much lower than most of the other tools - with very comparable quality of the data. Our smallest plan provides access to most of our powerful features.

See more here: https://morningscore.io/pricing/

We crawl and report data from Google exclusively. Focus is what enables us to build a polished product.

While Search Engine Optimization can get very complex, the majority of it isn't.

Because of that, we believe our tool is a great fit even for people who aren't experts. This also applies for those who are not strictly working in digital marketing either - such as business owners or managers.

In fact, we would go as far as saying our tool is easier to use than Google Analytics and, therefore, one of the best Ahrefs alternatives when it comes to user-friendlyness.

Morningscore is a clear way to grow your search engine rankings, and therefore, your organic traffic.