Competitor analysis SEO tool

SEO competitor analysis is the process of evaluating and analyzing the online presence, strategies, and performance of competing websites within the same industry or niche. It involves examining various factors such as keyword rankings, backlink profiles, content strategies, and overall website performance to gain insights into what strategies competitors are employing to achieve their search engine optimization (SEO) goals.

Overall, SEO competitor analysis provides valuable insights that enable businesses to refine their SEO strategy, enhance their online visibility, and ultimately outperform their competitors in search engine rankings and organic traffic.

A competitor analysis SEO tool is a software or online platform designed to help businesses analyze and evaluate the SEO strategies and performance of their competitors. These tools typically offer a range of features and functionalities that enable users to gather insights into various aspects of their competitors' online presence, such as keyword rankings, backlink profiles, content strategies, and overall website performance.

Competitor tools often contain the following features:

• Keyword analysis
• Backlink analysis
• Content analysis
• Rank tracking
• Onsite performance metrics

No, Morningscore is not the only tool available for competitor analysis. There are numerous other competitor analysis SEO tools in the market, each offering its own set of features, functionalities, and pricing plans to cater to the diverse needs of businesses.

Take a look at our own list of the best SEO tools here.

Performing SEO competitor analysis involves several steps to gain insights into your competitors' strategies and performance in the digital landscape. Here's a step-by-step guide:

1. Identify Competitors: Start by identifying your main competitors in the industry or niche. These are the websites that are competing for similar keywords and target audience.
2. Keyword Analysis: Analyze the keywords your competitors are ranking for. Use keyword research tools to identify the keywords driving traffic to their websites. Look for high-volume keywords with low competition that you can potentially target.
3. Backlink Analysis: Evaluate the backlink profile of your competitors. Use backlink analysis tools to identify the websites linking to their content. Pay attention to the quality and quantity of backlinks, as well as the anchor text used. Look for opportunities to acquire similar backlinks for your own website.
4. Content Analysis: Analyze the content strategy of your competitors. Review the type of content they are producing, such as blog posts, videos, infographics, etc. Assess the quality and relevance of their content. Identify topics that resonate with the audience and perform well in terms of Google rankings.
5. On-Page SEO Analysis: Evaluate the on-page optimization of your competitors' websites. Review their meta tags, headings, URL structure, and internal linking strategy. Identify areas where they are strong and areas where they can improve. Look for opportunities to optimize your own website for similar keywords and topics.
6. Performance Metrics: Monitor the overall performance metrics of your competitors' websites. This includes metrics such as organic traffic, search engine rankings, domain authority, and page load speed. Track changes in these metrics over time to identify trends and patterns.
7. Actionable Insights: Based on your analysis, identify actionable insights and opportunities for improvement. Develop a strategy to capitalize on your competitors' weaknesses and differentiate yourself in the market. Continuously monitor your competitors' activities and adjust your strategy accordingly.

There are various way to find your competitors on Google.

The manual way is to simply search for one or more of your keywords and go through the SERP. The websites ranking here are your strongest competitors - at least on those specific keywords.

You can also use Morningscore and let the tools show you suggested competitors based on overall keyword ranking similarities.

The 14-day trial with Morningscore is entirely free, no strings attached. You won't be asked for credit card details, invoices, or any other payment information. You're welcome to explore all the features without any charges.

And what about remembering to cancel your account before the trial ends? Not even that. If you choose not to purchase a paid plan, you can simply leave your account. After the trial period expires, it will become inactive. While you can still log in, you won't receive any new data until you upgrade to a paid plan.

The only "payment" you need to access the entire tool is your e-mail address (to validate).

Keywords you add to your rank tracker are updated daily.

Every other keyword is an ongoing update. All keywords are not updated at the same time but you are able to hover the keyword and see when that specific keyword were updated.

Doing proper competitor research requires a proper tool to conduct your analysis.

Competitor analysis are an important task in SEO because you can build and optimize your SEO strategy based on your competitors weak spots and strengths.

Doing proper competitor research will save your time and resources by allocating resources to the right tasks. As a small or new online business you should know your limits and not aim for reaching top rankings for big general keywords that are flooded with the biggest online stores with big authority, big brands, and endless resources.

We might be a little bit biased here, but Morningscore is definitely a candidate to consider as one of the best tools for comparing your competitors SEO to your own.

Except for Morningscore, there are many great tools for the same purpose with their unique features and data out there. Take a look at our list of which tools we think are the best SEO tools.