Improve your link building with link intersection

Improve your link building using your competitors. Morningscore can show you what links they have built, and aid your link building using link intersection.

On the link tab you can see your linkscore of yourself and your competitors

how can our link intersecting tool help your SEO?

If you are not sure where to look at links, then take a look at your competitors.
If you and your competitors are in the same niche, then our link intersection tool can help you with your link building!

Discover competitor strategies

Morningscore can show you which links your competitors have gotten. Use this to figure out their link building strategies.

Find new link building opportunities

If a site links to your competitors, they most likely write about your industry. Looking at your competitors' backlinks are a good way to find link building opportunities

Discover what links are worth building

In Morningscore we show you the value of a site's links. See which of your competitors has the best links, that you need to build for yourself.

Do you want to try out link intersection for free?

Follow these 5 easy steps to see what links your competitors have built

Enter your website above
Enter your email address
Select "Links", then click on "All links"
Click on your website to add competitors
Scroll down to see all your competitor links
Improve your link building using your competitors with link intersection
Start your link building the right way

The hardest part of SEO made approachable

When it comes to SEO Link building is always the point where most people get lost. While other parts of SEO are focused on your own website, link building requires venturing outside of your own domain.

This is also reflected in various SEO tools on the market. Most tools are very informative about your own website, but can’t help with linkbuilding other than telling you it’s needed. This is where we want Morningscore to be different

The major sticking point in link building is often knowing where to start. Not many SEO tools are able to tell you that, but because Morningscore is supposed to make SEO approachable we wanted to change that.

With Morningscore’s link intersection capabilities it's easy to start your journey into link building. Our ability to scan competitors allows you to discover both their backlinks and value. Morningscore doesn’t just show you potential places to start. We also show you which websites can help your SEO the most.

Combine this with our sleek and intuitive interface and Morningscore is perfect for anybody hesitant about trying out link building for themselves. Link intersection in Morningscore makes link building easier than ever before.


Have any questions?

Do you still have questions regarding our link intersection tool? If you do, then you can read our answers to the most commonly asked questions below:

Link intersection refers to the link building tactic, of taking inspiration from your competitors' links. Link intersection is primarily used as a way to discover new potential link building opportunities. When you do link intersection, you will often want to find topics your competitor covers that you also cover, and then look for websites that has linked to your competitor in regards to that "intersect".

The amount of competitors you can track at once depends on what Morningscore package you have. Each package contain a different number of website credits, that you can use to track websites.

It's important to mention, that competitor sites only use 0.5 credits each, instead of the 1 credit that non-competitor sites use. If you are for example tracking 3 competitor sites and 1 non-competitor site at the same time, then you are using 2,5 credits in total.

When choosing competitors you should generally try to choose pages in a similar field to you. This will ensure that you can get better inspiration for new link building or keyword opportunities, which is especially important in link intersection.

Choosing a competitor that is bigger than you can be helpful, when it comes to gathering inspiration for new target keywords or  potential link building opportunities. But be careful with this as these sites often go for very sought after keywords and links, which can be tough to get for a smaller site.

Similar sized competitors are as an effective way to compare yourself to the competition, and discover both what your website's strengths are, and which features could be improved.

Knowing which links your competitors have built can improve your SEO performance drastically. One of the biggest benefits your SEO can gain, comes from discovering new potential link building opportunities.

Your competitors will often be in the same field as you. A lot of sites that write about your competitors might be specializing a certain topic related to your competitors fields, and by extension your field. This means that discovering and reaching out to these pages can be a good way to secure more backlinks for yourself, and even contacts for later promotions of your brand.

As you probably already know, links and link building are an essential part of boosting your SEO, so this makes link intersection an invaluable tool for anybody who seeks to rank highly on Google.

Links and backlinks are very important for SEO. Google have a lot of factors it takes into account when ranking pages, but one of the important ones is the authority of the page. Authority is a way for Google to estimate the quality of a page, based on links. Authority is simply put based on how many links a page has from other pages.

This is because Google views outgoing links to other pages as recommendations of those pages, thus raising both their authority and perceived quality in Google's eyes. This then makes following recommendations from those sites a lot more valuable to Google.

Nofollow and dofollow links are link building terms, that are a very important to know if you want your SEO to benefit from link building.

If a link is marked as "nofollow", it means the link will not give as much value to the page it links to, as it normally would. The term "dofollow links" can feel a bit redundant as it really just describes normal backlinks without a nofollow tag. When it comes to link building and SEO, dofollow backlinks are of course better than nofollow backlinks. This does however not mean that nofollow links are completely worthless as they still provide some value, just less than they normally would.

If you go to the "all links" tab in Morningscore you will be able to see a purple bar, with a number besides all of the listed link. This number represents you links "value".

Value is a metric used to describe how valuable a link is, and also helps you decide which links could be worth building, when looking at a competitor's links. The value of links is also a part of what helps us calculate your Linkscore.

If you click on the URL at the left side af the data you will be able to see the link value of each of your individual links. The link value is based of the metric "Domain authority", which is one of the factors Google looks at when ranking websites. The domain authority is based on how many pages point towards the website in question. In this case more pages means better links.

This is because Google sees links as a recommendation of the site. So therefore, a website will be able to give valuable links if they have a lot of already valuable links pointing towards them. Our value metric in Morningscore is an approximation of the domain authority that Google uses, as the exact values of specific domains are only know to Google.

Please note that these numbers are approximations, as only Google knows the exact number of link value, each site can give you.

We calculate the value by comparing the number of external links leading to a specific page with the number of external links leading from that page.

Link building itself is not against Google's terms of service, but some kinds of links and link building methods are heavily looked down upon by Google. Link intersection, which is covered in this article is luckily not among them.

Of course you can still utilize link intersection, and still end up with links that violate Google's terms of service like bought links, or links from link farms. A lot of these bad link building practices are being struck down by Google, but the can still work. Google does however always work on ways enforce their rules more effectively, so it is not recommended to utilize bad link building practices.

Bad link building methods can stil work currently, but the links you built could become worthless in the future if Google manages to make bad link building harder. In a worst case scenario, bad link building could lead to a penalty from Google in the future.

So in conclusion you should try to stay away from bought and low-quality links or other types of malicious links.

This question depends a lot on the size of your business, as well as the field you are in. While having more relevant quality links can never hurt, it is important not to get blind sided, by link building if there are other aspects of your website you need to work on.

As a rule of thumb, you should usually have at least as many links as your similarly sized competitors. This can however vary on your field, but it is stille a good idea to set this as a goal post.

If you aren't sure how many links your competitors have, you can find out by using Morningscore.

Your linkscore in Morningscore represents of how well your overall link building would fit a real life business. Linkscores are divided into specific tiers, based on the quality of your link building as seen below:

Your linkscore explains how much linkbuilding helps your website

When judging your Linkscore, you should think about how well the tier you have been assigned compares to the actual size of your business. If you are an international corporation, but your linkscore is at the Lemonstand tier, then you should probably work on your link building.

Who is Morningscore?

Morningscore was founded in Odense in 2018. There we set out to build an uncomplicated and different SEO tool. Our mission is to be among the top 3 SEO tools globally.
  • Founded in Odense, Denmark. January 24th, 2018
  • +900 customers in 30 countries
  • Received around 1 million EUR in funding
  • Down to earth, even though our brand is in space
Read more about us here
Teamet bag Morningscore på kontoret i Odense
5 out of 5 stars

“Morningscore provides a simple overview of competitors, and most importantly, makes working with SEO fun! The "Mission" tool is a favorite, but the "Health" section is also a useful feature that easily explains what adjustments and corrections need to be made on my website.”

Bjorn Marius Narjord, an Independent SEO Consultant from Intent SEO

Bjørn Marius Narjord

Owner and SEO-specialist, Intent SEO
5 out of 5 stars

“Morningscore is the easiest SEO tool I've ever seen and used – and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.”

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Rasmus Schübel

Owner & Founder, kreativling
5 out of 5 stars

“A truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.”

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Heidi Kerstein

Marketing coordinator, Fitness Engros A/S
5 out of 5 stars

“Morningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.”

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Patrick Qureshi

5 out of 5 stars

“I’ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because it’s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.”

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Christina Schmeltz

Owner, LS Marketing
5 out of 5 stars

“I use Morningscore because SEO is not my specialty, and I don’t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.”

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Esben Østerby

Founder, Iværksætterhistorier
5 out of 5 stars

“I was looking for a tool to help my customers see exactly what we’re working on and what value it gives them. I’ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.”

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Trolle Hansen

Owner, Trolle Reklame
5 out of 5 stars

“Three years ago I chose Morningscore because I was new to SEO and it was the easiest SEO tool to use. I'm still using Morningscore because it is regularly updated and becomes more powerful with every release. It's fun to use. Morningscore is such an integral part of my day. I check it before I check my email.”

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