Intuitive link building tool

Introducing Morningscore's Link Building Tool – the ultimate companion for getting more links and analyzing link profiles.

See your links in Morningscore
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Level up your link building

What makes our link building tool great?

Morningscore introduces an innovative approach to link building tools.

Explore your entire backlink profile, uncover valuable backlink opportunities from competitors, and unearth fresh possibilities through comprehensive research on other websites' link profiles.


Morningscore features a global linkscore which makes you able to compare your domains link value. The linkscore will uncoer the quality of your own and your competitors link building efforts. Unlock the link building mysteries with the backlink tool.
Links overview

Link scanner

Introducing the Link Scanner feature – a revolutionary new feature designed to make your link building experience seamless and effective. With this unique tool, simply input the web addresses of websites where you've recently established links, and watch as we swiftly locate and incorporate them. It's the ultimate solution for agencies and link builders, ensuring tangible results with unparalleled efficiency.
No more clients questioning your link building efforts as you are able to show them every single link you have build live.
How you scan links in Morningscore

New links

One of the essentials working with linkbuilding is the "new links" feature. Seamlessly monitor your link building as Morningscore is presenting you all the backlinks you have gained in a certain period. The link building tool are updated daily with fresh and new links pointing to your site.
How to see new links

Lost links

Lost links is common when working with link building. You win some and you lose some. We see all those lost links and lost authority to our site. Regain your links when websites are removing your links. But how would you know? Simply look at the "lost links" section in the link building tool and reach out - they linked to you before so they are likely open for linking to you again.
How to see lost links

Link overview

In the Link Overview section of Morningscore, gain unparalleled insight into your website's backlink profile. Discover precisely which websites are linking to you and their respective sources. Dive deeper into each link's details, including anchor text, date discovered, website value, and backlinks. With this comprehensive overview at your fingertips, you can strategically analyze your backlink landscape - and even more important: You can get the same overview of your competitors link profiles and using for your own link building strategy.
See all your links
SEO linkbuilding software

What is Morningscore?

Morningscore is an all-in-one SEO platform that features a powerful tool for link building. With Morningscore's link tool, you have everything you need to effortlessly monitor your own and your competitors' backlinks.

What's more, it empowers you to explore new backlink opportunities from any website, regardless of your expertise level. Whether you're a seasoned pro or new to the game, finding valuable backlinks for your business has never been easier with Morningscore's intuitive tool.

And let's face it... Many tools in this category don't provide an affordable entry package with all the features you need. Our solution? Cut out the excess.

With Morningscore, you only pay for the essential tools you use daily. No need for downloads or installations. Wondering what sets our link building tool apart? Take a look for yourself below.

Check out the features

Morningscore's tool set

Check out what Morningscore offers both for the backlink analysis tool and all other features. Read more about our plans and pricing options here.

Morningscore logo 01 - Morningscore SEO tool
Organic keyword difficulty
Keyword management
Keyword suggestion
Keyword/landing page metrics
Keyword rank tracking
Keyword update frequency Daily
Keyword research
User management
PPC metrics
Competitor analysis
Website audit
Backlink monitoring
SEO reports
SEO suggestions
SEO goals
SEO potential
Whitelabel reports
Price from $49

Innovative link building software

Are you weary of dealing with complex and pricey software? Morningscore delivers the same essential features as leading competitors, but at a significantly lower cost. Our SEO platform offers a suite of potent tools, including a keyword research tool, rank tracker, SEO reporting tool, link building tool, and SEO audit tool, ensuring you have everything you need for success without breaking the bank.

Stay on top of your link building

With Morningscore, you can easily access comprehensive data on your link building efforts. Not only that, but you also gain insight into your competitors' link building activities, including their most valuable assets. Our tool continuously and automatically monitors both your and your competitors' link building efforts, ensuring you stay informed without any extra effort on your part.

Research backlink opportunities

With the link tool, you can easily analyze your competitors' backlinks profile and see what's working for them. In it, you can see their strongest or weakest links and replicate them in order to diversify your link profile and outrank them. If they are willing to link to your competitors they are likely willing to link to your site aswell.

Add link building missions

Have you found exiting websites that you would like a link from? Or have you researches your competitors backlinks and found new link opportunities? Stay on track and follow your progress by adding link building missions. Moreover, the link missions are helping you get more backlinks with guides and even free link building opportunities.

Understand the authority of competitors

Morningscore's unique Linkscore metric provides valuable insights into your competitive landscape. By assessing the authority of your competitive space, you can promptly determine whether you require additional backlinks or should focus on other SEO factors to improve your ranking.

Track planned links as you build them

A distinctive feature not commonly found in other tools, the link scanner allows you to manually input your built backlinks for quick crawling by our system. Instead of waiting for weeks or months for natural discovery, you can swiftly confirm them by entering them into the tool. This instant validation is invaluable to agencies and individual users, providing prompt proof of completed work.

Explore endless link building opportunities

With the scanner feature, you can swiftly investigate any website online and uncover its complete backlink profile and keywords. This reveals a plethora of fresh link prospects from websites within your niche, as well as those outside direct competition but with relevant links.


Find the perfect plan for your space journey

No hidden fees. Prices shown excl. VAT.
Cancellation must be done before the next invoice.

49 USD/mo
100 Keywords 3 Websites 2 Users
For the small business that is new to SEO.
69 USD/mo
500 Keywords 10 Websites 4 Users
For the intermediate user who is growing their SEO.
129 USD/mo
2000 Keywords 30 Websites 10 Users
For the professional SEO expert working on numerous projects.
259 USD/mo
5000 Keywords 100 Websites 20 Users
For the international company or agency. Upgrades possible.

Have any questions?

Link building involves creating connections from other websites to your own. Search engines use these links to locate your site and determine its ranking in search results. Given that link building is crucial for SEO, it's essential to seize every chance to acquire high-quality backlinks. You can identify these opportunities and monitor any acquired links with a link building tool.

1. crawl the entire internet and search for links


2. crawl specific pages requested by the user

And ultimately - a combination of both.

To give you all the good data, the backlink checker tools crawl the web constantly - a bit like Google does.

Their machine visits as many pages as possible and notes which links are on those pages.

The next step in the crawlers' journey is to visit all the pages that are being linked to - and all the links they find on those pages.

So you can see how it starts with a few links that quickly turn into a large "web" of links - and how they relate to each other.

The only problem with this type of crawling is the time it takes.

Unless you have a very large server, your backlinks crawler will find new links relatively slowly.

Especially if the links aren't so obvious (e.g. if the link doesn't come from popular sites), it can take months or even years to find them.

Our link building tool is one of the easiest and most user-friendly tools out there. On top of that we have some of the best link data available directly from our supplier Moz.

It works incredibly easy. All you have to do is to create a Morningscore account, add your website, add your competitors website in the competitor section.

From here you'll simply navigate to the link tab in the tool and start collecting insights, analyzing competitors and reaching out to relevant sources asking for a link or offering something valuable in exchange.

Morningscores link building Tool stands out due to its intuitive interface, comprehensive database of potential link sources, and advanced analytics features, enabling users to make informed decisions and maximize the effectiveness of their link building strategies.

Yes, Morningscores Link Building Tool is user-friendly and offers step-by-step guidance, making it accessible to beginners while still providing advanced features for seasoned SEO professionals and agencies.

Absolutely. By helping you acquire relevant and high-quality backlinks, Morningscores Link Building Tool contributes to improving your website's authority and visibility in search engine results pages (SERPs), ultimately leading to higher rankings.

On top of that, this is exactly what Morningscore is for. The tool will help you execute your SEO by smart missions, guidance and how to's.

No, we do not offer link building services as we are solely an SEO tool, not an agency. However, we have a partnership with the world's biggest freelance platform Fiverr which is integrated in our tool for you to reach out to your desired SEO experts and get help with exactly what you need without opting in to subscriptions with agencies.

All Fiverr experts have achieved Morningscore approval, have documented previous results and masters Morningscore as a tool (all experts also works in Morningscore)

Consideration of various factors is crucial in assessing the quality of backlinks. One such factor is the link attribute, such as "nofollow," which instructs search engine crawlers to refrain from following the links, potentially resulting in no transfer of link juice to the linked pages. Despite their potential to have a lesser impact on your site's rankings, these links remain integral to an organic backlink profile.

Another significant factor is anchor text, which furnishes search engines with insights into the linked page's content. It's advisable to maintain a diverse array of link text types, incorporating some that contain your target keyword.

Domain authority is also paramount. Typically, links from high-authority domains are more advantageous for enhancing your website's rankings. Moreover, relevance is a key determinant of backlink quality. Links between sites covering similar subjects or operating within the same niche are viewed as more natural by Google compared to links between entirely disparate websites. Additionally, the context surrounding a link, if relevant to the linked page's topic, can positively influence your rankings.

Despite experiencing a decrease in significance in recent years, backlinks continue to hold importance as a ranking factor for Google. They are akin to a vote of confidence for the linked webpage and have been integral to search engine ranking algorithms since their inception. Even today, the process of acquiring high-quality backlinks from external websites remains a fundamental component of off-page SEO.

While the emphasis on backlinks may have waned somewhat, they still wield considerable influence in determining search engine rankings. Particularly in fiercely competitive industries, securing top-notch backlinks can offer the decisive ranking advantage that distinguishes successful websites from the competition. Hence, the cultivation and maintenance of high-quality backlinks persist as essential elements of an effective SEO strategy.

5 out of 5 stars

“Morningscore provides a simple overview of competitors, and most importantly, makes working with SEO fun! The "Mission" tool is a favorite, but the "Health" section is also a useful feature that easily explains what adjustments and corrections need to be made on my website.”

Bjorn Marius Narjord, an Independent SEO Consultant from Intent SEO

Bjørn Marius Narjord

Owner and SEO-specialist, Intent SEO
5 out of 5 stars

“Morningscore is the easiest SEO tool I've ever seen and used – and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.”

rasmus schuebel kreativling morningscore review

Rasmus Schübel

Owner & Founder, kreativling
5 out of 5 stars

“A truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.”

heidi kirstein seo tool review

Heidi Kerstein

Marketing coordinator, Fitness Engros A/S
5 out of 5 stars

“Morningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.”

patrick qureshi

Patrick Qureshi

5 out of 5 stars

“I’ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because it’s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.”

christina lund schmeltz

Christina Schmeltz

Owner, LS Marketing
5 out of 5 stars

“I use Morningscore because SEO is not my specialty, and I don’t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.”

esben oesterby

Esben Østerby

Founder, Iværksætterhistorier
5 out of 5 stars

“I was looking for a tool to help my customers see exactly what we’re working on and what value it gives them. I’ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.”

Trolle Hansen trolle reklame

Trolle Hansen

Owner, Trolle Reklame
5 out of 5 stars

“Three years ago I chose Morningscore because I was new to SEO and it was the easiest SEO tool to use. I'm still using Morningscore because it is regularly updated and becomes more powerful with every release. It's fun to use. Morningscore is such an integral part of my day. I check it before I check my email.”

sven recommends Morningscore's SEO tool

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