About us

What is Morningscore?

Since the first launch in 2018, Morningscore has been helping marketing managers across the world make sense of SEO and grow their businesses online.

Follow us on LinkedIn - you can find the link at the bottom of our website.

Our history

SEO used to be known as an obscure marketing tactic too complex to make sense of for non-experts.

But we believe that basic SEO should be manageable for anyone, no matter their level of experience and expertise.

Some industry experts still maintain that even basic stuff should be left to specialists, which can sometimes lead to a skewed dynamic with small businesses overpaying for SEO services that they could actually learn to manage themselves. And with experts doing all the work, those small business owners are left still in the dark about what constitutes good, valuable SEO.

When we realized that all the existing SEO tools were catering to industry experts and dedicated SEO specialists, we wanted to help change that skewed dynamic and empower small businesses to succeed.

“There should be an easier way to make sense of SEO!”, we thought - and then we created Morningscore.

Meet the team

Team Morningscore

Karsten madsen - CEO of Morningscore

Karsten Madsen

Karsten is the CEO. In practice, this means he runs around talking to everyone while keeping his head in the sky and his feet rooted. The result is a bipolar executionist/visionary with an indomitable will to succeed.

Connect with Karsten on LinkedIn

Mads Himstedt, CCO of Morningscore

Mads Himstedt

Mads is our CCO. He's the vigilant eye-in-the-sky, and his favorite domain is in the cockpit. Mads keeps a close eye on sales and other vital operations of Morningscore as he steers our rocket safely towards the sky.

Connect with Mads on LinkedIn

Bjarne Bonde - CTO of Morningscore

Bjarne Bonde

Bjarne is the CTO. He has almost wizard-like skills and can instantly fix 99% of all programming issues. Bjarne meditated so much he can now do it permanently, which might explain his knack for insane programming wizardly.

Connect with Bjarne on LinkedIn

Brian Kaibinger, Customer Success Manager at Morningscore

Brian Kaibinger

Brian is the Customer Success Manager who helps our users #MakeSenseOfSEO. He is also an avid musician who once played for 30.000 people most of whom came to see the next act. Brian keeps his mind sharp by reading about 10 new books a month and loves people who are passionate about what they do - whatever that may be.

Connect with Brian on LinkedIn

Eric Johnson

Eric Johnson

Eric is the one who is busy all day finding new valuable partnerships for Morningscore. He rarely gives up before achieving what he wants and he aims for high goals. He is also the one who calls our partners on Friday to wish them a nice weekend (not every Friday ;-).

Eric is not on LinkedIn.

Amalie Ibsen Christensen

Amalie Ibsen Christensen

Amalie is our Digital Brand Designer who makes sure that Morningscore's visual expression is top-notch across our channels. For relaxation, she replaces the Adobe programs with rubber spatulas and piping bags and bakes mouth-watering cakes pleasing to everyone with a sweet tooth.

Connect with Amalie on LinkedIn

Christian Aalykke

Christian Aalykke

Christian is our never-ending stream of words. He likes to talk (a lot!), and we try to placate him by letting him converse with our customers from all over the world. Christian dabbles in sales and support and helps customers make sense of our software.

Connect with Christian on LinkedIn

Chris Baslund

Chris Baslund

Chris is the man with the numbers. He is a student assistant and employed as a financial controller, where he is responsible for accounting and that the budgets just play max. Chris is completely in love with numbers and Excel, so every time he gets a task that can be done in Excel he is completely happy.

Connect with Chris on LinkedIn

Damaris Böhlig, freelance marketing assistant at Morningscore

Damaris Böhlig

Mari is our freelance marketing expert.  She has a German background and helps out whenever we want to communicate with the German market - which is quite a lot. Mari, a helper at heart, is also a writer and a nature photographer - and she adores kitesurfing and her dog Purzel (whose company we get to enjoy at the office every once in a while).

Connect with Mari on LinkedIn

Daniel Berg, Sales Development Representative at Morningscore

Daniel Berg

Daniel is our Danish-speaking Sales Development Representative. He is also a family guy and a hobby farmer, and he helps Morningscore find those aspiring SEOnauts who are eager and ready for a trip towards the stars and prepares them for the mission.

Connect with Daniel on LinkedIn

Jasmin Nicklas

Jasmin Nicklas

Jasmin is the Customer Success Manager who keeps the German-speaking customers happy and answers all of their questions. Besides her role at Morningscore and her studies, she tries to find a balance by doing yoga and getting to know the Danish way of life.

Connect with Jasmin on LinkedIn

Julia Schlögl

Julia Schlögl

Julia is our Account Executive for the German-speaking users of Morningscore. And speaking of speaking; Julia speaks 5 different languages as she has lived in many different places all over the world. She is a passionate dancer and easily inspired, so she always keeps a pen and paper at hand, so she can jot down all her creative, spontaneous ideas.

Connect with Julia on LinkedIn

Louise Ea Belling Kraneled

Louise Ea Belling Kraneled

Louise is our Digital Project Manager. She executes everything. Both work assignments and conversations from the lunch break. She loves solving problems and has a passion for data and magic in everyday life, this means that she is both logically thinking and wants to sprinkle unicorn dust over all our projects.

Connect with Louise on LinkedIn

Lukas Rasmussen

Lukas Rasmussen

Lukas is our customer support guy. He is a jack-of-all-trades. Being an SEO guy by heart, he handles our chat support and creates in-depth guides for our help center. Lukas also handles invoices and helps out in sales whenever needed.

Connect with Lukas on LinkedIn

Klemen Pevec

Klemen Pevec

Klemen is our front-end developer. A tech enthusiast with a passion for programming, that believes that one can progress only if one is comfortable at failing. He likes meaningful conversations, good company, and a good cigar after a job well done!

Connect with Klemen on LinkedIn

Rok Komatar, Full stack developer at Morningscore

Rok Komatar

Rok is our full stack developer. Rok made his first website when he was 10 years old. He then went on to become a skilled computer software engineer by day and a guitar-playing slackliner by night. Or is it the other way around ...?

Connect with Rok on LinkedIn

Purzel, office dog at Morningscore


Purzel is the official office dog. Her 11 years of age allows her seniority privileges like not having to go on walks in the rain and being picky with food, but she still runs like a puppy and has no trouble keeping up with skateboarders. Her primary responsibility is to spread joy around the office, and she won colleague of the month more than once.

We help #MakeSenseOfSEO

Ranking high on Google

"Our customers tell us they chose us because of our high ranking on Google, so we definitely got great results with this tool."

- Katrine Vernegaard, Derma Space

Mentions in the press and other media

Morningscore media coverage

Let's hear it from the customers

What the users say about us

We like to keep things simple, and so do our customers. Here's what the users have to say about Morningscore.

5 out of 5 stars

“Morningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.”

Patrick Qureshi
CMO, Salary.dk
5 out of 5 stars

“The tool is very affordable, but at the same time it's both complete and easy to use. My favorite part is that it's actually more than just a tool - it's rather a comprehensive, complete suite.”

Carlos Tiscar
Co-founder, EC Shops
5 out of 5 stars

“I started using Morningscore to get a hands-on approach to our SEO. The tool does a great job in giving you an overview of your SEO progress. It’s also a fun and engaging tool to work with, because it gives you structure and guides you on what exactly you have to do.”

Claudio Caldeira
Director, Globeauty.co.za
5 out of 5 stars

“I’ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because it’s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.”

Christina Schmeltz
Owner, LS Marketing
5 out of 5 stars

“I use Morningscore because SEO is not my specialty, and I don’t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.”

Esben Østerby
Founder, Iværksætterhistorier
5 out of 5 stars

“I was looking for a tool to help my customers see exactly what we’re working on and what value it gives them. I’ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.”

Trolle Hansen
Owner, Trolle Reklame
5 out of 5 stars

“If you are looking for a solid SEO tool with an awesome founder and an amazing support team, then look no further. Morningscore is definitely one of the best tools that I have on my arsenal.”

Vinson Lozano
Agency owner, Konker Digital
5 out of 5 stars

“Morningscore is the easiest SEO tool I've ever seen and used – and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.”

Rasmus Schübel
Owner & Founder, kreativling
5 out of 5 stars

“A truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.”

Heidi Kerstein
Marketing coordinator, Fitness Engros A/S
5 out of 5 stars

“Morningscore is a valuable SEO tool that quantifies the value of each keyword's ranking. The daily update of my 'Morningscore' makes the effect of my work measurable.”

Asger Storebjerg
5 out of 5 stars

“Super lightweight SEO tool. It is the perfect tool for us, because it gives us an overview of our SEO without us needing to get into details.”

Eric Frederiksen
CEO, Compware