About us

Making SEO intuitive since 2018

Morningscore was founded in Odense, Denmark in 2018. We set out to build a different and uncomplicated SEO tool.

Our mission is to create 1.000 unlikely SEO heroes and become known for the most awesome product in the galaxy!

IMG 5574 min - Morningscore SEO tool
Meet the team

Team Morningscore

Karsten Madsen CEO

Karsten Madsen

Haarlem, Netherlands
[email protected]
🇩🇰 🇬🇧 🇩🇪

Bjarne CTO

Bjarne Bonde

Odense, Denmark
[email protected]
🇩🇰 🇬🇧

Eric min - Morningscore SEO tool

Eric Johnson

Partner Manager
Odense, Denmark
[email protected]
🇸🇪 🇬🇧 🇳🇴

Christian Aalykke Head of Customer Success

Christian Aalykke

Head of Customer Success
Odense, Denmark
[email protected]
🇩🇰 🇬🇧

Amalie min - Morningscore SEO tool

Amalie Ibsen Christensen

Digital Brand & UX Designer
Odense, Denmark
[email protected]
🇩🇰 🇬🇧

Lukas Rassmusen

Lukas Rasmussen

Customer Support
Odense, Denmark
[email protected]
🇩🇰 🇬🇧

Klemen min - Morningscore SEO tool

Klemen Pevec

Front-end developer
Ljubljana, Slovenia
[email protected]
🇬🇧 🇸🇮

Rok min - Morningscore SEO tool

Rok Komatar

Full stack developer
Odense, Denmark
[email protected]
🇬🇧 🇸🇮

Story time

Our story

January 2018 in Odense, Denmark Morningscore was born out of a digital agency, where we struggled for years to explain the value of free traffic from Google to their website (SEO). And it only got worse as we showed them the nerdy tools we used for it.

Could you perhaps create something way more intuitive without dumbing the reality down? That thought excited us and that's been our mission ever since.

We launched one of the biggest betas in SEO history with 4000 testers and finally went live in 2019. That gave us momentum, but also a lot of eyeballs. For the next many years expectations were high on all fronts.

It wasn't easy but around 2022 we finally nailed the core concept and the growth took off even more!

What we believe in

Morningscore is in love with SEO doers. Beginners, experts, or in between: It doesn’t matter. If you are a doer, you are one of us!


Our ambition is to:

  • Become known for the most awesome product in the galaxy
  • Create 1.000 unlikely SEO heroes. From nothing to big business.
  • Create a company where play is part of everything.
  • Plant 1 million trees


See all our beliefs here

This is the fuel for our passion. And the team is on fire 🔥

Facts about us

  • Founded in Odense, Denmark the 24th of January 2018
  • Recieved roughly 1M EUR in funding
  • We have grown +100% every year
  • We are currently 10 employees
  • +900 customers in 32 countries

The Morningscore Universe

We are located in
You'll be assisted by the
Our owesome customers are SEO
You are shipped on your SEO journey in your
You are controlling your Morningscore
Ground crew will help eliminate
blocking your way
Fighting deforestation

Morningscore tree count

We plant 1 tree for every paying cutomer every month.
Our dream is to establish the biggest forest on Funen.

For now we are planting the trees in Kenya with our partner,
Eden Reforestation, who's planted 900 Million trees so far!

As of now our tree count is:


trees min - Morningscore SEO tool
5 out of 5 stars

“Morningscore provides a simple overview of competitors, and most importantly, makes working with SEO fun! The "Mission" tool is a favorite, but the "Health" section is also a useful feature that easily explains what adjustments and corrections need to be made on my website.”

Bjorn Marius Narjord, an Independent SEO Consultant from Intent SEO

Bjørn Marius Narjord

Owner and SEO-specialist, Intent SEO
5 out of 5 stars

“Morningscore is the easiest SEO tool I've ever seen and used – and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.”

rasmus schuebel kreativling morningscore review

Rasmus Schübel

Owner & Founder, kreativling
5 out of 5 stars

“A truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.”

heidi kirstein seo tool review

Heidi Kerstein

Marketing coordinator, Fitness Engros A/S
5 out of 5 stars

“Morningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.”

patrick qureshi salary.dk

Patrick Qureshi

CMO, Salary.dk
5 out of 5 stars

“I’ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because it’s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.”

christina lund schmeltz

Christina Schmeltz

Owner, LS Marketing
5 out of 5 stars

“I use Morningscore because SEO is not my specialty, and I don’t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.”

esben oesterby

Esben Østerby

Founder, Iværksætterhistorier
5 out of 5 stars

“I was looking for a tool to help my customers see exactly what we’re working on and what value it gives them. I’ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.”

Trolle Hansen trolle reklame

Trolle Hansen

Owner, Trolle Reklame
5 out of 5 stars

“Three years ago I chose Morningscore because I was new to SEO and it was the easiest SEO tool to use. I'm still using Morningscore because it is regularly updated and becomes more powerful with every release. It's fun to use. Morningscore is such an integral part of my day. I check it before I check my email.”

sven recommends Morningscore's SEO tool

Sven Radavics

Founder, intribe.co