About us

What is Morningscore?

Since the first launch in 2018, Morningscore has been helping marketing managers across the world make sense of SEO and grow their businesses online.

Our history

SEO used to be known as an obscure marketing tactic too complex to make sense of for non-experts.

But we believe that basic SEO should be manageable for anyone, no matter their level of experience and expertise.

Some industry experts still maintain that even basic stuff should be left to specialists, which can sometimes lead to a skewed dynamic with small businesses overpaying for SEO services that they could actually learn to manage themselves. And with experts doing all the work, those small business owners are left still in the dark about what constitutes good, valuable SEO.

When we realized that all the existing SEO tools were catering to industry experts and dedicated SEO specialists, we wanted to help change that skewed dynamic and empower small businesses to succeed.

“There should be an easier way to make sense of SEO!”, we thought - and then we created Morningscore.

Meet the team

Team Morningscore

Karsten Madsen

Karsten is the CEO. In practice, this means he runs around talking to everyone while keeping his head in the sky and his feet rooted. The result is a bipolar executionist/visionary with an indomitable will to succeed.

Connect with Karsten on LinkedIn

Bjarne Bonde

Bjarne is the CTO. He has almost wizard-like skills and can instantly fix 99% of all programming issues. Bjarne meditated so much he can now do it permanently, which might explain his knack for insane programming wizardly.

Connect with Bjarne on LinkedIn

Louise Ea Belling Kraneled

Louise is our Head of Operations. She executes everything. Both work assignments and conversations from the lunch break. She loves solving problems and has a passion for data and magic in everyday life, this means that she is both logically thinking and wants to sprinkle unicorn dust over all our projects.

Connect with Louise on LinkedIn

Eric Johnson

Eric is the one who is busy all day finding new valuable partnerships for Morningscore. He rarely gives up before achieving what he wants and he aims for high goals. He is also the one who calls our partners on Friday to wish them a nice weekend (not every Friday ;-).

Connect with Eric on LinkedIn.

Amalie Ibsen Christensen

Amalie is our Digital Brand Designer who makes sure that Morningscore's visual expression is top-notch across our channels. For relaxation, she replaces the Adobe programs with rubber spatulas and piping bags and bakes mouth-watering cakes pleasing to everyone with a sweet tooth.

Connect with Amalie on LinkedIn

Christian Aalykke

Christian is our never-ending stream of words. He likes to talk (a lot!), and we try to placate him by letting him converse with our customers from all over the world. Christian dabbles in sales and support and helps customers make sense of our software.

Connect with Christian on LinkedIn

Chris Baslund

Chris is the man with the numbers. He is a student assistant and employed as a financial controller, where he is responsible for accounting and that the budgets just play max. Chris is completely in love with numbers and Excel, so every time he gets a task that can be done in Excel he is completely happy.

Connect with Chris on LinkedIn

Lukas Rasmussen

Lukas is our customer support guy. He is a jack-of-all-trades. Being an SEO guy by heart, he handles our chat support and creates in-depth guides for our help center. Lukas also handles invoices and helps out in sales whenever needed.

Connect with Lukas on LinkedIn

Klemen Pevec

Klemen is our front-end developer. A tech enthusiast with a passion for programming, that believes that one can progress only if one is comfortable at failing. He likes meaningful conversations, good company, and a good cigar after a job well done!

Connect with Klemen on LinkedIn

Rok Komatar

Rok is our full stack developer. Rok made his first website when he was 10 years old. He then went on to become a skilled computer software engineer by day and a guitar-playing slackliner by night. Or is it the other way around ...?

Connect with Rok on LinkedIn

Mentions in the press and other media

Morningscore media coverage

Let's hear it from the customers

What the users say about us

We like to keep things simple, and so do our customers. Here's what the users have to say about Morningscore.

“Morningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.”

“The tool is very affordable, but at the same time it's both complete and easy to use. My favorite part is that it's actually more than just a tool - it's rather a comprehensive, complete suite.”

“A truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.”

“I’ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because it’s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.”

“I use Morningscore because SEO is not my specialty, and I don’t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.”

“I was looking for a tool to help my customers see exactly what we’re working on and what value it gives them. I’ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.”

“If you are looking for a solid SEO tool with an awesome founder and an amazing support team, then look no further. Morningscore is definitely one of the best tools that I have on my arsenal.”

“Morningscore is the easiest SEO tool I've ever seen and used – and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.”

What is Morningscore?

Our history

Team Morningscore

Karsten Madsen

Bjarne Bonde

Louise Ea Belling Kraneled

Eric Johnson

Amalie Ibsen Christensen

Christian Aalykke

Chris Baslund

Lukas Rasmussen

Klemen Pevec

Rok Komatar

Ranking high on Google

Morningscore media coverage

What the users say about us

Patrick Qureshi

Carlos Tiscar

Heidi Kerstein

Christina Schmeltz

Esben Østerby

Trolle Hansen

Vinson Lozano

Rasmus Schübel