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SEO used to be known as an obscure marketing tactic too complex to make sense of for non-experts.
But we believe that basic SEO should be manageable for anyone, no matter their level of experience and expertise.
Some industry experts still maintain that even basic stuff should be left to specialists, which can sometimes lead to a skewed dynamic with small businesses overpaying for SEO services that they could actually learn to manage themselves. And with experts doing all the work, those small business owners are left still in the dark about what constitutes good, valuable SEO.
When we realized that all the existing SEO tools were catering to industry experts and dedicated SEO specialists, we wanted to help change that skewed dynamic and empower small businesses to succeed.
“There should be an easier way to make sense of SEO!”, we thought - and then we created Morningscore.
