Find your keywords' SERP rankings

Morningscore's SERP-checker is very different from a regular Google search. When you search on Google, everything from your previous search history to your current location gets taken into account by Google. Even if you use incognito mode, Google will still be able to view your location, which causes a bias to the search results.

Our SERP data is calculated via the Morningscore servers, which can gather a national average of Google's SERP in the country you have chosen, when you registered your website.

Morningscore gets its SERP data directly from Google. We use our servers to retrieve the data, and make a national average for the country your website has been registered under in Morningscore.

Normally Google's SERP is affected by your search history and your location when making the search. Because of this it can be difficult to get an accurate overview of the SERP for a specific keyword. This is why the SERP data, you see in Morningscore is a calculated average, of the SERP data in your chosen country, leading to an accurate approximation of the SERP.

The amount of keywords you can track depends on which package of Morningscore you have, as each one comes with a different amount of trackable keywords.

If you are using the free trial version of Morningscore, you will be able to track up to 20 keywords simultaneously.

If you aren't getting the option to see the SERP data for a keyword, when you click the three dots on the right side, then make sure you are in the rank tracker tab.

You can only see the SERP-data for keywords you are currently tracking. additionally, you also need to be located in the rank tracker section, for the SERP option to appear.

Morningscore's SERP-checker can help you in many different ways.

You can use the tool to see, what other websites are ranking for a specific keyword, you are currently tracking. This can be useful to to find out how competitive a keyword is. If the only websites ranking for a keyword belong to big brands, then the keyword is most likely very competitive. If all of the other websites ranking for the keyword are small sites, then this keyword might be a low-hanging fruit.

The SERP-checker can also be used in other ways. You can for example use the SERP for keywords related to your field, to find new competitors that belong to your field. Having competitors in the same field can help you in a multitude of ways

Morningscore's SERP-checker also show you what specific pages are ranking on your chosen keyword. This can be helpful in gauging, what kind of pages rank well on a specific keyword. Doing this can be very helpful if you aren't sure what kind of content is best for ranking on a specific keyword, or if you want to find out the search intention for the keyword is.

Morningscore updates its SERP data once a day, along with the other data on keywords you currently have tracked.

When we scan a keyword in Morningscore, we make sure to keep the data, so it can be viewed later. This means that you will always be able to see how you have ranked on a specific keyword previously.

If you click on the three dots next to a keyword in the rank tracker, you will be able to select "View keyword history". This will allow you to see your rankings on the specific keyword, during a selected period of time. You can change this period by clicking on the calendar in the top right corner of the screen.