Discover your competitors' backlinks

Discover what backlinks your competitors have. Use our powerful, yet easy to understand tool, to figure out their link building strategies

On the link tab you can see your linkscore of yourself and your competitors

how can knowing competitor backlinks help you?

Links can help increase your organic traffic, but this is also true for your competitors - Our tool evens the playing field by showing your competitors backlinks!

Discover competitor strategies

With our tool you can see which links your competitors have gotten. Use this to figure out their link building strategies.

Find new backlink opportunities

If a site links to your competitors, chances are they write about your industry. This is a good opportunity to discover new relevant sites for backlinks.

Compare your competitors' linkscore

In Morningscore we show you the combined value of all a site's links. See which of your competitors has the best backlinks and how you compare to them.

Do you want to view your competitors' links?

Follow these 5 easy steps to see your competitor backlinks!

Enter your website into the backlink finder
Enter your email address into the text field
Click on "Links" and go to the "All links" section
Click on your website and add your competitor
You can now view all of your competitor links
Enter your URL into our competitor backlink finder
Learn to link build by example

Do you want to know how your competitors build links?

Are you unsure about how to start link building? Link building is often one of the hardest parts of SEO, especially when it comes to starting out. This is why we recommend starting by taking a look at other people in your field, and who better to get inspired from than your competitors?

To help with this we have made it easy to add your competitors to your profile and view what links they have built. We have even made it possible to add link building missions, directly from your competitor overview, so you can easily note down link building opportunities.

When we say that we want to make SEO approachable, we mean every part of SEO including link building. You won’t have to do any manual comparison of you and your competitors’ links. We display the total Linkscore of both you and your competitors, making it easy to know how you are performing.

Morningscore combines all of these simple to grasp, yet powerful features with an intuitive interface to make a powerful SEO tool that is useful for SEO beginners and link building experts alike.


Have any questions?

These are some of the commonly asked questions regarding competitor backlinks tool:

The number of competitors you can track at a time depends on which Morningscore package you have. Each package has a different number of website credits, that they can spend.

It's important to note, that a competitor site only takes up 0.5 credits each, instead of the 1 credit that non-competitor sites require. This means that if you are tracking 5 competitors and 2 websites at once, then you are using 4,5 credits in total.

When choosing competitors you should generally try to focus on pages in a similar field to you. This will ensure that you can get much better inspiration for new link building or keyword opportunities.

Choosing a competitor that is bigger than you can be good to get inspiration for new territory to conquer, in the form of new target keywords or new possible links. You should be careful with this however as these sites often have very sought after keywords and links, which can be tough to get for a smaller site.

Competitors of similar size can be good if you want to have an effective way to compare yourself to the competition, and see where your website's strengths lie, as well as discover which features could use a little more work.

Links and backlinks are very important for SEO. Google have a lot of factors it looks at when ranking pages, but one of the important ones is the authority of the page. The authority are based on how many links a page has from other pages.

This is because Google views a link to another page as a recommendation of said page, thus raising its authority. This in turn makes other recommendations from that site a lot more valuable.

This question depends a lot on the size of your business, as well as the field you are in. While having more relevant quality links can never hurt, it is important not to get blind sided, by link building if there are other aspects of your website you need to work on.

As a rule of thumb, you should usually have at least as many links as your similarly sized competitors. This can however vary on your field, but it is stille a good idea to set this as a goal post.

If you aren't sure how many links your competitors have, you can find out by using Morningscore.

Your linkscore in Morningscore is a representation of how well your link building would fit a real life business. This means that Linkscores are divided into specific tiers as seen below:

Your linkscore explains how much linkbuilding helps your website

When judging your Linkscore, you should think about how well this result compares to the actual size of your business. If you are an international corporation, but your linkscore is at the Lemonstand tier, then you should probably work on your link building.

If you go to the "all links" tab in Morningscore you will be able to see a purple bar, with a number besides all of the listed link. This number represents you links "value".

Value is a metric used to describe how valuable a link is, and also helps you decide which links could be worth building, when looking at a competitor's links. The value of links is also a part of what helps us calculate your Linkscore.

If you click on the URL at the left side af the data you will be able to see the link value of each of your individual links. The link value is based of the metric "Domain authority", which is one of the factors Google looks at when ranking websites. The domain authority is based on how many pages point towards the website in question. In this case more pages means better links.

This is because Google sees links as a recommendation of the site. So therefore, a website will be able to give valuable links if they have a lot of already valuable links pointing towards them. Our value metric in Morningscore is an approximation of the domain authority that Google uses, as the exact values of specific domains are only know to Google.

Please note that these numbers are approximations, as only Google knows the exact number of link value, each site can give you.

We calculate the value by comparing the number of external links leading to a specific page with the number of external links leading from that page.

Link building as a whole is not against Google's terms of service, but some kinds of links and link building methods are heavily disincentivized by Google. Some of the most common offenders are bought links, and links from link-farms.

A lot of these bad link building methods are being struck down by Google, though they can still work today. But Google always tries to enforce their rules more effectively, so it is not recommended to follow them.

Bad link building methods can give success now, but the link could be worthless in the future if Google manages to make bad link building harder, or in the worst case lead to a penalty from Google.

So in conclusion you should try to stay away from bought and low-quality links or other types of malicious links.

Knowing what backlinks your competitors have established can help your SEO performance immensely. One of the main way your SEO can benefit, is by discovering new sites with potential for link building.

Your competitors will often occupy the same niche as you. Because of this they might have gotten backlinks from sites, which are relevant to the field you are in. If a page is relevant to you and gives links to other sites like yours, then chances are they will be open to give you a link as well, which will boost your SEO performance. This can be a great way to find link building opportunities, but also for connecting with pages which can be relevant for later promotions of your brand.

Nofollow and dofollow links are a very important part of link building, and making sure you get the most value out of your link building activities.

If a link is marked as "nofollow", it means the link will not give as much value to the page it links to, as it normally would. But what are the use cases for nofollow links in link building?

If one website links to another page Google will normally see it as recommendation of the page is linking to. This is however not always ideal, as you might not wish to give certain pages any link value, like if you are covering a harmful or dangerous website. This is where nofollow links are relevant.

Inversely "dofollow" links just describe normal backlinks without a nofollow tag. When it comes to link building and SEO, dofollow backlinks are of course better than nofollow backlinks. This does however not mean that nofollow backlinks are completely worthless as they still provide some value.

Who is Morningscore?

Morningscore was founded in Odense in 2018. There we set out to build an uncomplicated and different SEO tool. Our mission is to be among the top 3 SEO tools globally.
  • Founded in Odense, Denmark. January 24th, 2018
  • +900 customers in 30 countries
  • Received around 1 million EUR in funding
  • Down to earth, even though our brand is in space
Read more about us here
Teamet bag Morningscore på kontoret i Odense
5 out of 5 stars

“Morningscore provides a simple overview of competitors, and most importantly, makes working with SEO fun! The "Mission" tool is a favorite, but the "Health" section is also a useful feature that easily explains what adjustments and corrections need to be made on my website.”

Bjorn Marius Narjord, an Independent SEO Consultant from Intent SEO

Bjørn Marius Narjord

Owner and SEO-specialist, Intent SEO
5 out of 5 stars

“Morningscore is the easiest SEO tool I've ever seen and used – and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.”

rasmus schuebel kreativling morningscore review

Rasmus Schübel

Owner & Founder, kreativling
5 out of 5 stars

“A truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.”

heidi kirstein seo tool review

Heidi Kerstein

Marketing coordinator, Fitness Engros A/S
5 out of 5 stars

“Morningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.”

patrick qureshi

Patrick Qureshi

5 out of 5 stars

“I’ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because it’s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.”

christina lund schmeltz

Christina Schmeltz

Owner, LS Marketing
5 out of 5 stars

“I use Morningscore because SEO is not my specialty, and I don’t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.”

esben oesterby

Esben Østerby

Founder, Iværksætterhistorier
5 out of 5 stars

“I was looking for a tool to help my customers see exactly what we’re working on and what value it gives them. I’ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.”

Trolle Hansen trolle reklame

Trolle Hansen

Owner, Trolle Reklame
5 out of 5 stars

“Three years ago I chose Morningscore because I was new to SEO and it was the easiest SEO tool to use. I'm still using Morningscore because it is regularly updated and becomes more powerful with every release. It's fun to use. Morningscore is such an integral part of my day. I check it before I check my email.”

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