Morningwood – our forest in the making

Morningwood - the biggest forest on Funen to be

We decided in Spring of 2022 that we needed to help the climate efforts globally. Even if we are small company, our actions do matter. Because we might inspire other companies to do the same.

So we made a simple commitment: For every actively paying customer we have, we plant 1 tree per month.

See how many trees we planted in our website footer. It can be verified by this source.

score trees - Morningscore SEO tool

Where are we planting these trees?

Currently, We are planting trees in Kenya with our partner, Eden Reforestation, who has planted 900 Million trees so far!

Eden Reforestation

Where does Morningwood come into the picture? Keep reading and you will see.


Isn’t this just greenwashing?

Using our product will mean less CO2 in the world. At least if you agree with the logic, that by planting forests and reducing CO2 at a higher level than the total CO2 our company emits, we are in a net positive situation. This is called CO2 offsetting and is a quite debated topic. For example, Greenpeace calls it a “scam” (source). They do have some interesting arguments, but I honestly think they went waaaaay too far here. Of course, we need to tackle the underlying issues of climate change. But deforestation and loss of biosphere is also a VERY serious issue. Fighting that just so happens to also reduce CO2 effectively.

Our partner, Eden Reforestion has planted 900 Million trees. This is REAL CHANGE that will make headlines and make people realize we can and should do more for the climate.

On top of that they have saved thousands of children’s lives (source) through their social working model where they employ African mothers whose children would die without support. As a customer in Morningscore you help save those lives. This is not a “scam”.

What’s the goal?

Our goal is to plant 1 million trees. We hung up this “goal-setting” poster at one of our office walls to remind us of that:

1 million trees on Funen, morningscore

And our long term goal is to grow the biggest forest on our island, Funen.
It is located here on the map:

Morningwood - the biggest forest on Funen to be

We will call that forest Morningwood. It will be grown together with our sister company, Morningtrain

And of course we also have a goal-setting poster for that in our office:

Morningwood - the biggest forest on Funen to be

So there you go! This post will probably get updated with more facts and updates from behind the scenes as we go. For now it’s a little peak into our actions and plans.

We know, that we are not saving the climate directly with this, but we are making the world a little better with our customers help, and we are hopefully inspiring others to pursue similar commitments. I know this is true, since I myself got inspired by Patagonia (among others) to kickstart this commitment in 2021.

5 out of 5 stars

“Morningscore provides a simple overview of competitors, and most importantly, makes working with SEO fun! The "Mission" tool is a favorite, but the "Health" section is also a useful feature that easily explains what adjustments and corrections need to be made on my website.”

Bjorn Marius Narjord, an Independent SEO Consultant from Intent SEO

Bjørn Marius Narjord

Owner and SEO-specialist, Intent SEO
5 out of 5 stars

“Morningscore is the easiest SEO tool I've ever seen and used – and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.”

rasmus schuebel kreativling morningscore review

Rasmus Schübel

Owner & Founder, kreativling
5 out of 5 stars

“A truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.”

heidi kirstein seo tool review

Heidi Kerstein

Marketing coordinator, Fitness Engros A/S
5 out of 5 stars

“Morningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.”

patrick qureshi

Patrick Qureshi

5 out of 5 stars

“I’ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because it’s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.”

christina lund schmeltz

Christina Schmeltz

Owner, LS Marketing
5 out of 5 stars

“I use Morningscore because SEO is not my specialty, and I don’t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.”

esben oesterby

Esben Østerby

Founder, Iværksætterhistorier
5 out of 5 stars

“I was looking for a tool to help my customers see exactly what we’re working on and what value it gives them. I’ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.”

Trolle Hansen trolle reklame

Trolle Hansen

Owner, Trolle Reklame
5 out of 5 stars

“Three years ago I chose Morningscore because I was new to SEO and it was the easiest SEO tool to use. I'm still using Morningscore because it is regularly updated and becomes more powerful with every release. It's fun to use. Morningscore is such an integral part of my day. I check it before I check my email.”

sven recommends Morningscore's SEO tool

Sven Radavics