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Make sure that the length of your title tag meets Google's optimal character guidelines
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A title tag is the clickable headline displayed in search results and browser tabs, and is a crucial HTML element that helps boost your Google ranking. It is also known as a page title or meta title.
Optimally, include around 50-60 characters in your title tag to concisely describe the page content.
If your title tag is longer than 70 characters, it won't be displayed properly in the Google search results as Google cuts them off with an ellipsis.
A good title tag should be concise, clear, and descriptive.
The idea is to describe what the page is about in a short, factful and attractive way, since this is what users see on Google as the first thing (the big blue link on top).The primary goal of a title tag is to get the user’s attention and present your pages more attractive than your competitors’ pages. Doing this ensures that users find more value from your page than other pages, leading to more clicks. Be sure to include your most relevant keywords, since this will make them rank higher in Google.
We have written a practical blog post with concrete tips for writing more effective title tags. Read it here:
Yes, a good title tag can help your website rank better on Google. It tells the search engine what your page is about. Including relevant keywords can boost your visibility, while a compelling title increases click-through rates (CTRs). In other words, the more people click on your page because of your title tag and find what they are looking for, the higher your website will rank.
Title tags and H1 tags are different elements in HTML. H1 tags are visible as the main headings on your webpage, while title tags are hidden in the page's code and don't appear on the page itself. Therefore, your title tag doesn't need to match your H1 tag.
To add a title tag in HTML, you need to include it in the <head> section of your HTML document. The title tag should have a brief and descriptive title that accurately reflects the content of your web page.
You don't necessarily have to dive into your website's code to manage title tags, especially if you're using a modern Content Management System (CMS). Many CMS platforms offer plugins to simplify this process. For instance, if you're not comfortable working with your website’s code directly, you can use a plugin such as Yoast SEO for WordPress to add or modify your title tags.
The main difference between a title tag and a meta description lies in their functions and placements. A title tag is the clickable headline displayed in search engine results and browser tabs, summarizing the content of a web page. In contrast, a meta description provides a brief summary of the page's content, giving searchers insight into what the page offers. While the title tag aims to capture attention with a concise title, the meta description expands on this, offering a snapshot of the page's content to encourage clicks.
Yes, you can use special characters and emojis in your title tag to make your page stand out in search results. However, it's important to ensure they are relevant to your content. While emojis can attract attention, overuse or irrelevant use might harm your webpage. Keep in mind that Google only displays a limited range of emojis, so choose ones that closely relate to your content, like a "tooth" emoji for dentists or "scissors" for hairdressers, to enhance clarity and relevance.
Yes, yes, and yes. Having duplicate content in your page titles should be avoided, as it can confuse both users and search engines. It's important to create unique titles for each page that match the unique content on the page, and also align with the specific search intent related to that page.
Your title tag might not appear in Google if it doesn't align with quality guidelines. Google may modify or replace title tags that are low-quality, misleading, or irrelevant to the content. Google does this to ensure that the displayed title tags accurately reflect your page's content and meet the standards for relevance and quality.
Read this short blog post where we discuss the five most common reasons why Google may rewrite your title tag.
Not Using Your Primary Keyword - This can make your title tag less relevant to both search engines and users, reducing your page's visibility in search results.
Writing for Google Over People - This can result in title tags that don't resonate with users, potentially decreasing engagement and clicks.
Creating Too Short Title Tags - Titles shorter than 20 characters may not effectively convey your page's content, leading to lower relevance and user interest.
Making Titles Too Long - Exceeding 70 characters risks having your title tag cut off with an ellipsis in search results.
Lacking a Call-to-Action - This can lead to missed opportunities to motivate visitors to click on your page.
Overabbreviating or Using Unclear Abbreviations - This can make your title tag difficult to understand, reducing its effectiveness.
Not Matching Search Intent - This can lead to a mismatch between what users expect and what the page delivers, affecting click-through and bounce rates.
Misrepresenting Page Content - Titles that don't accurately reflect the page's content can lead to user dissatisfaction and high bounce rates, negatively impacting SEO.
Automatically Generating Titles - Relying on automated systems to generate titles can result in generic, uninspiring titles that fail to capture user interest or stand out in search results.
You can track click-through rates from search results and experiment with different versions of the title tags to find the most effective ones.
Title tags do not need to match page content exactly, but they should accurately represent the main content and purpose of your page.
Yes, making frequent changes to title tags can be bad for SEO. Google uses title tags to understand and index the content of your page. Frequent alterations can confuse algorithms and lead to fluctuations in search rankings.
Yes, missing title tags can hurt your SEO; they guide search engines in understanding and ranking your content. Without them, visibility and click-through rates may drop.
If you don't provide a title tag, Google may generate one for you based on the visible text on your page, or the anchor text of links pointing to your page. However, auto-generated titles might not accurately reflect your page’s content and use your targeted keywords effectively, so it's best to write your own title tags. ALWAYS.
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