Keyword rank tracker SEO tool

Our keyword rank tracker is praised for being reliable, accurate and easy to use. For example, easily set up keywords in folders and get daily rank updates. See all the benefits below and start tracking your keywords position in Google SERP.

Rating on Google
Rating on Trustpilot
Google keyword rank tracker

Popular keyword tracking features

Track your keywords with Morningscore Rank tracker

Keyword rank tracking made simple

Easily add your important keywords to the rank tracker and keep an eye on developments in Google day by day. Also, get intelligent keyword suggestions. Simple design with a heavy engine under the hood.
Monitor your Google rankings today, tomorrow and historically and compare your performance over time. Schedule reports and get your rank changes straight in your inbox.
See how to organize your keywords in morningscore

Organize keywords in folders

Use folders for your tracked keywords and group them so you always have an easy overview of a category of keywords or subjects. For example, you can now see the average Google ranking for all keywords in the folder, total searches/month, and more making it easy to track and measure performance for keyword groups as well as specific landing pages.
See your seo value in mornignscore guide

The value of your keyword rankings

Your keywords have a monetary value - we call it "Morningscore" - that we estimate based on Google Ads CPC data.
The Morningscore metric is calculated by multiplying the number of monthly clicks your website receives from Google by the price you would pay for those clicks in Google Ads. This metric is based on the keywords your site ranks for and the corresponding traffic. It essentially reflects the value of your organic traffic and is shown for every single tracked keyword as well as non-tracked keywords your website is ranking for.
Keyword history guide in morningscore

Historical keyword ranks

You can easily see the changes in your keywords rankings over time, as well as which landing page they appear for on Google in the keyword management tool.
Use this feature to check whether your rankings have improved or declined over time, see your competitors progress and find keyword cannibalization issues.
For any keyword, you can see the top 100 websites ranking

See all keyword rankings in top 100 in Google

For any keyword, you can see the top 100 websites ranking (pages 1-10 on Google) via a simple pop-up. Also known as SERP (Search Engine Results Page). Tracked keywords are updated daily.

Check SERP for your keywords
Check out the features

Morningscore's tool set

Keyword tools
  • Keyword rank tracking
  • Keyword research
  • Keyword suggestions
  • Keyword difficulty
  • Historical positions on keywords
  • Keyword are update daily
  • Keyword grouping
  • Competitor keyword comparison
Other tools
  • Backlinks monitoring
  • New and lost links
  • Backlinks from competitors
  • Scan websites for links/keywords
  • Website health scan (onsite)
  • Number of scanned pages
  • Intelligent suggestions (missions)
  • SEO task management (missions)
 
  • Email reports
  • PDF reports
  • White label reports
  • Exportable data (CSV)
  • Smart user management
  • Prices from 49$/mo

See all the features of Morningscore briefly listed below.
We have built a complete SEO tool. See full list of all tools here.

Explore all tools

Success stories

Our growth heroes all have one thing in common: they work tirelessly every single day to achieve top rankings on Google.

Discover how they’ve tackled their SEO strategies with Morningscore as their prefered partner on the journey.

 

Visit all cases
Jacob boutrup fra Fenerum
Vector 2 - Morningscore SEO tool
“
We're seeing more orders, an increased number of booked demos, and significantly enhanced brand awareness.
”
Jacob Boutrup
Design Lead
Peter cox fra nordicbar.dk
logo - Morningscore SEO tool
“

We’re definitely seeing more orders related to specific keywords since we started using Morningscore.

”
Peter Cox
Marketingansvarlig
Nicolai Russotti fra pulsure.dk
Pulsure logo - Morningscore SEO tool
“

Our organic traffic is higher than ever before!

”
Nicolai Russotti
Product Manager
Jane fra nordthy
NT logo 1 - Morningscore SEO tool
“

Morningscore has been an invaluable partner in our SEO efforts.

”
Jane Munkholm Kristensen
E-commerce manager
Rank tracker features

World-class rank tracker tool

Keyword rank tracker

Seamlessly integrate your keyword rank tracking process as part of your keyword research stage. Once you've found the right keywords for your (or your client's) business, simply add them to our rank tracking tool where you will get daily updates (yes, throughout all payment plans), see how your competitors compare in the SERPs, group them in folders by relevance and much more.

Domain keywords analysis

Find all the keywords your domain appears for in Google. With Morningscore's domain keyword analysis, you can see thousands of variations for the keywords you appear for and see exactly which position you rank on. Connect your account with Google Search Console and import data for top 1.000 biggest keywords.

Competitor comparison

See how you rank for your competitors' keywords - and vice versa. With Morningscore's competitor keyword comparison tool, you will always have the advantage of closely monitoring which keywords are performing better or worse, and instantly see if the Google SERPs are changing or if your competitors are increasing their efforts for a target keyword.

Manage tracked keywords

Find amazing new keyword opportunities with Morningscore's keyword research tool. See automatically their search volume, keyword difficulty, CPC, and more. Similarly to Google Keyword Planner's algorithm, you can choose to sort them by their relevance such as exact or broad match.

Local rank tracker (cities)

Seeing your global organic positions is great for many businesses. But Local businesses need a better solution to effectively attract customers from their local area. Morningscore comes with a precise local rank tracker that allows you to easily see how you rank for your keywords in any location.

Integration to Google Search Console

Google's own SEO tool has a number of advantages. For example, it quickly detects new keywords you rank for. Morningscore can be connected to Google Search Console with just a few clicks, so you automatically get even more accurate data.

GET STARTED

Get a 14-days free trial

Your SEO journey awaits you! No credit card required. Full access.

Why Morningscore is your go-to keyword rank tracker

Morningscore is built for marketers and businesses who want clarity, not complexity. Morningscore is not only showing what position you rank. Morningscore show what your rankings are worth. Our keyword value metric estimates how much your free organic traffic would have cost with Google Ads CPC, helping you prioritize what matters most. No more guessing which keywords to focus on.

Our rank tracker is designed for speed and simplicity. With a clean interface and intuitive layout, you get actionable insights in seconds. Whether you're tracking 10 keywords or 10,000, managing and undersstanding your data is easy with features like folder-based keyword organization and favorite-filters. It’s perfect for keeping tab on multiple projects, clients, or campaigns.

And when you need help, our support team is fast, friendly, and deeply knowledgeable about SEO. Plus, unlike most tools, we guide you with clear next steps, not just raw data sheets. That means less time analyzing and more time increasing your keywords positions in the SERP.

Advanced insights with Morningscore's rank tracker

Morningscore gives you more than surface-level data. It delivers insights you can act on right away. Our rank tracker monitors keyword positions across countries, regions, and even cities, so you can see exactly where you're performing well and where there’s room to grow.

With competitor benchmarking, you don’t just track your own progress - you track theirs too. See which keywords your competitors rank for that you’re missing, spot ranking changes, and find content opportunities they’ve capitalized on.

Our scheduled reporting lets you automate reporting with ease. Customize reports by keyword folders, date ranges, or competitor comparisons, then share them with clients or your team. No boring spreadsheets taking all your time to make, and your clients and colleagues don't want to read anyway.

All of this is built into an interface that’s as intuitive as it is powerful. Morningscore help you take action quickly, without needing to dig through cluttered dashboards or learn complex tools.

 

Tailored keyword tracking for your business

For small businesses

SEO shouldn't feel overwhelming. Morningscore makes it simple to track how your business ranks in local search results - whether at the national, regional, or city level. Easily monitor the keywords your customers are using and see how your visibility changes over time. With straightforward pricing and an intuitive dashboard, it’s the perfect fit for small teams that want results without the complexity.

Rank tracker monitoring local carpenter keywords in London

For SaaS companies

In competitive SaaS markets, ranking for the right terms is everything. Morningscore helps you monitor niche, high-intent keywords and analyze how competitors position themselves on those same queries. Uncover new opportunities by understanding what features users are searching for, then align your content strategy to match real demand.

Tracking keywords for SaaS businesses in Morningscore

For E-commerce sites

When every click can lead to a sale, knowing where your product and category pages rank is essential. Morningscore lets you track keywords tied to product names, collections, and transactional intent, so you always know which pages are pulling their weight. Use this data to boost visibility, increase traffic, and directly impact your bottom line.

Tracking e-commerce keywords in Morningscore

For agencies

Juggling multiple clients? Morningscore’s folder system and scheduled reporting make it easy to stay organized and efficient. Deliver branded, white-label reports that clearly show SEO progress and ROI. Whether you're managing 3 clients or 30, you'll save time and look professional doing it.

Track keywords grouped in smart keyword folders

Global, national and local keyword rank tracking

Monitor and get daily updates on your Google rankings across the globe all the way down to your local neighborhood. Track multiple keywords in multiple locations and countries and get the search volume, rank and CPC data for each keyword in each country.

You are able to check your progress in each country individual by adding separate projects.

Google keyword tracking

Morningscore track keyword rankings in Google only. This helps us spend all of our time perfecting our tool aimed at Google ranking to perform precise and reliable data from Google SERP.

The rank tracker will automatically suggest keywords that are relevant for your website to start tracking and optimize for and keep suggesting how to optimize your landing page to get top rankings for the keyword.

Track keyword positions in 167 countries

Keyword rank tracking is essential for SEO and allows businesses to keep up with their progress or stagnation on Google as well as analyzing the market and competitors.

Business across country borders is easier than ever before, hence companies needs to track Google rankings globally rather than nationally.

You are able to track SEO progress in an extensive list of countries with Morningscore allowing you to think, track and execute global SEO. Sign up and start tracking keywords in 167 countries including:

US 🇺🇸

UK 🇬🇧

Denmark 🇩🇰

Germany 🇩🇪

Sweden 🇸🇪

Norway 🇳🇴

France 🇫🇷

Netherlands 🇳🇱

GET STARTED

Get a 14-days free trial

Your SEO journey awaits you! No credit card required. Full access.
FAQS

Have any questions?

Here's a quick introduction to rank tracking and what it means to track keywords.

Rank tracking is a process that follows the position of each keyword in search engines (including Google) and keeps an eye on the pages that rank for that keyword. By tracking keywords, you can customize your SEO work according to how you rank in search results compared to your competitors.

The top ranking you can get on Google with SEO is the top ranking in the organic search results. This is the first result after the paid ads, which always appear as the very first result in the search. You need one of the top 10 positions in the search results to make sure your website appears on page 1 of a Google search, and since few people click through to page 2, a top 10 position can be crucial for your visibility.

To better understand our technology, how rank trackers find data from Google, and what they are useful for, read our "What are rank tracking tools and how do they work?" guide.

Keeping an eye on the rankings of your keywords is easy and straightforward if you get a rank tracker. In short, it's a tool that automatically follows the evolution of your website's rankings in search results.

Rank tracker tools help you monitor the Google rankings of the keywords you optimize your website for. A rank tracker is also a valuable tool for detecting trends in development so you can plan the right SEO efforts.

In the image below, you can see what the user interface looks like in Morningscore's own rank tracker:
See the Morningscore rank tracking tool

It works by selecting a few keywords and adding them to the rank tracker. Once a keyword is added, you will be able to find a lot of relevant information about that keyword.

Morningscore's rank tracker gives you the following information about your selected keyword:

  • The number of searches per month
  • Your current ranking on Google
  • The number of visits to your website
  • The click price for the given keyword
  • The value of the keyword in your currency

Compared to several other established rank tracker tools, Morningscore could be considered a cheap rank tracker or at least mid-market in terms of price and features.

Remember that Morningscore scans your keywords rankings daily. Some rank tracker tools become more affordable by tracking only weekly for example.

All in all we think it's fair to consider Morningscore an affordable keyword rank tracker

Yes, you can easily do that with Morningscore!

In the image below, you can see how the keyword competitor comparison works in Morningscore's rank tracker.

see how the keyword competitor comparison works

 

Click to see full size

There are many relevant insights to be gained by keeping an eye on how your competitors use keywords.

Firstly, you can discover new opportunities to position yourself in relation to others offering similar products or services. On the other hand, you can find out what it takes for you to take over the good positions for keywords that are particularly relevant to you.

Yes our keyword rank tracker scans all your tracked keywords every 24 hours.

You can also instantly scan your keywords to get fresh rankings here and now:

Daily rank tracker and instant scan functionality

There are a number of parameters that Google uses to assess your website's keyword ranking.

Morningscore can help you step by step with this with keyword missions:

Morningscore guides your seo missions

Click on the image to see full size

There are certainly other options than Morningscore. And we encourage you to test them to see which one suits you best. Here is a comparison of 7 powerful rank tracker tools:
Sammenligning af 7 google rank checkers
Click on the image to see full size

Yes, you can try the tool by signing up and you will automatically get a free 14-day trial period.

The trial gives you access to all features and is 100% free. No credit card required.

Throughout the trial period, you get up-to-date data for your website.

No, you will not receive an invoice when the trial period ends.

Yes, the trial is 100% free for 14 days and we don't even ask for your credit card details.

Yes, your keywords and links are updated every day

Yes, you can follow your website in several countries by adding it via the menu in the top left corner of the screen.

Yes, as soon as you log in, we start giving you tailored suggestions on what you can improve on your website's SEO.

You'll also get explanations that show both why and how to fix things.

In addition, you'll get suggestions for missions, which are bigger goals you can aim to achieve.

Morningscores rank tracker tool is solely for Google rankings, yes. Get daily updated Google rankings for all of your keywords.

Unfortunately not. Morningscore's one and only focus is on Google rankings, meaning you can't track Youtube, Bing, DuckDuckGo, Amazon or other search engines or marketplaces.