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    Online SEO basics course

    Morningscores SEO course

    More than 1200 happy course participants have learned how to do SEO on their own through our online SEO course.
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    4 week online SEO course

    Get ready to work professionally with search engine optimization with our 4-week SEO course for both beginners and advanced users.

    During the course, you'll gain the knowledge and tools needed to take your website's SEO to the next level - or the right skills to change job direction and enter the world of search engines.

    In this course, you will learn how search engine algorithms work, how to identify the right keywords, and most importantly, how to work with SEO to increase your website's visibility on Google and increase your revenue.

    After completing the SEO course, you'll be ready to work with SEO on websites and webshops on your own. You will know how to optimize a landing page's content for the user as well as Google and how to set up optimal structures.

    Keyword analysis will be a breeze and you'll be able to find the best possible keywords to work with in no time.

    It's all delivered by our SEO superstar Christian Aalykke, who has advised and taught more than 1200 students. The course is completely down-to-earth with no fancy marketing jargon and you will find out that SEO is actually not as advanced as most SEO people would like it to sound.

    Course program

    Lesson 1

    • SEO & GEO introduction
    • The three core pillars
    • Keyword analysis
    • Competitor analysis

    Thursday, 1 October at 10:30 CEST

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    Lesson 2

    • Keyword theory
    • Content placement
    • Rank- and GPT tracking
    • Content with RANK writer

    Tuesday, 6 October at 10:30 CEST

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    Lesson 3

    • Link building and PR
    • Internal links
    • External links
    • Backlinks

    Friday, 9 October at 10:30 CEST

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    Lesson 4

    • Local SEO
    • SEO – B2B vs. B2C
    • Content for target areas

    Tuesday, 13 October at 10:30 CEST

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    Lesson 5

    • On-page SEO
    • Build an SEO strategy
    • Technical requirements
    • RANK on-page plugin

    Friday, 16 October at 10:30 CEST

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    Lesson 6

    • Open session / Q&A
    • Review of real cases
    • We solve challenges

    Thursday, 22 October at 10:30 CEST

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    Secure your academy seat

    Price: $300, €269

    The next course starts on Thursday,  October 1st, 2026 at 10.30 CEST.

    You will receive instant confirmation of purchase and further info within 1 hour.

    Please contact us if you are in doubt about anything.

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    Academy news

    Our brand-new AI features included in course

    We are excited to introduce the brand-new AI features at the SEO Academy! Now you can experience how advanced technology makes your SEO efforts smarter and more efficient.

    You'll learn exactly how to use these features to achieve results, with concrete examples of how they can make a real difference in your daily work.

    As always, we combine the best of theory and practical application to provide you with an engaging and highly useful learning experience.

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    More information

    Tool access

    When you join the SEO course, you get access to your own account in Morningscore for 4 weeks. Before each lesson, you will receive an email with the necessary information and links. We will set up your Morningscore account for you and send your login details to it the day before the first lesson of the course.

    • Free access for 4 weeks
    • We'll set up your account
    • Full support and guidance

    What you need

    All you need is your company website, a computer and 2 hours a week. The course takes place online. Then we help you kick-start your SEO in 4 weeks with a solid program and related small tasks. Once you've completed the SEO course, you'll be ready to create your own success with SEO.

    • 100% online course
    • Kickstart your SEO efforts
    • 6 in-depth lessons

    Competitive price $300/€269

    For just $300/€269 you get access to the entire course, the Morningscore tool for 4 weeks and can re-watch the lessons unlimited.
    After the course, you will also receive an official Morningscore certificate in PDF for completing the SEO course.

    • Lessons available online
    • Certificate of completion
    • 1200+ happy course participants

    Why take the SEO course?

    Our course is not just a traditional learning session; it's an experience that equips you to tackle the challenges of Google-land.

    With us, the focus is not just on the theory. We teach you how to create websites that appeal to Google and how to implement SEO in practice.

    We don't just give you abstract concepts - we give you concrete tools and strategies that you can start using right away to improve your visibility on Google.

    In addition, we offer an interactive and engaging learning experience where you can ask questions, share experiences and get personalized feedback from our experts. We're here to support you on your journey to online success.

    You'll get 4 weeks of intensive SEO learning and training with hands-on lessons and homework (don't worry. You won't be given homework, but are encouraged to put things into practice after each lesson).

    Whether you're experienced or just beginning your SEO journey, our course will give you the tools and knowledge you need to take your SEO work to the next level.

    Your outcome of the course

    After the course, you will be able to take ownership of the complete SEO process from start to finish and understand the mechanisms behind Google, as well as how the right optimizations can get you to the top of the search results.

    You will:

    • Be able to create an SEO strategy and understand how Google's algorithm works.
    • Be able to conduct keyword analyses and take the competitive landscape into account.
    • Learn how to create SEO-friendly content and build content universes (content clusters).
    • Be able to set up optimal structures for your landing pages.
    • Learn about link building, the quality and types of links, and how to find link opportunities.
    • Be able to work professionally with Morningscore’s SEO tool.
    SEO course outcome: graphic of stairs with target symbolizing increased ranking and results.

    Meet your teacher

    Christian helps our customers succeed with Morningscore and SEO. For Christian, converting confusing and complex theory into simple steps that everyone can follow is a high priority. He does this by meeting his students with a humorous and relaxed approach, which you will also notice in the course.

    During his breaks, you're likely to find Christian at the office arcade machine playing Teenage Mutant Ninja Turtles from 1989, or Virtue Tennis on the 90's Sega Saturn. He has a passion for retro video games and movies - and he's not afraid to sneak a reference or two into the course.

    Christian Aalykke smiling with a graduation cap icon above an arched doorway.

    Morningscore vs other SEO courses

    We are neither the first nor the last to offer SEO courses. So what's different about Morningscore's?

    Most courses cover a lot of basic theoretical knowledge about basic SEO techniques via pre-recorded video lessons.

    There are also the physical courses, which have an interactive element, but also require both half and full working days to participate in and a price typically around 800-1000 EUR/USD.

    Our SEO course is a hybrid with the best of both worlds, where you also get free access to Morningscore.

    In Morningscore's SEO course, you get practice-oriented teaching over 6 lessons, where we both talk theory but connect it all to tangible examples and how to put theory into practice.

    The SEO course is live, which enables the interactive lessons where course participants are heard, questions are answered and real cases are brought up in class based on the course participants' current challenges.

    You will get concrete advice, tips and guidance on how to go about your SEO and will gain a lot of SEO learning that you can put into practice directly after the lesson. No fluffy concepts, no useless theory. Just useful, practical SEO knowledge from years of experience targeted at you who want to execute.

    SEO course with proven success

    You'll gain access to an extensive knowledge base built up over years of professional SEO work. Our students achieve proven results when they implement the strategies and methods they learn with us. You will not only understand the theory behind SEO, but also how to effectively apply it in practice to create value for your business.

    The methods you'll be taught on the course are the same ones we use internally at Morningscore. Our proven techniques are flexible and adaptable across different industries, business types and sizes.

    Whether you work in a startup or an established business, you'll be able to implement the strategies to improve your online visibility and attract more customers.

    We don't have magic powers, a key to Google HQ or anything else. Just a lot of knowledge and experience that we want to share for the benefit of you personally and your business.

    In other words, on the course you will learn everything that your SEO agency won't tell you because you will no longer need them with that knowledge. SEO is easier than you think and much easier than agencies and SEO consultants tell you.

    SEO knowledge communicated in simple terms

    Your teacher, Christian, is an expert at making complex topics understandable and applicable. His pedagogical approach makes even advanced SEO concepts accessible to everyone, regardless of experience level.

    Even if you are completely new to SEO, you will be able to learn, understand and execute effective search engine optimization strategies on your own website.

    You'll learn not only how to get better results, but also why the methods you use work. In-depth understanding is essential to replicate the successes across different sites and projects.

    This is where the gold is hidden-when you can drive consistent growth and not just experience random top rankings on Google.

    Learn how to write SEO texts in the course

    Mastering the skill of writing effective SEO copy is essential for getting top rankings on Google and attracting and engaging your target audience online. In this course, you will learn how to create content that not only ranks high on search engines, but also delivers real value to your readers.

    We guide you through the entire process from keyword analysis and topic selection to writing techniques that make your texts both search engine and user optimized.

    You'll get hands-on experience writing different types of SEO content, including blog posts, product descriptions and landing pages.

    We focus on creating engaging and relevant texts that increase your online visibility and convert visitors into customers. By the end of the course, you will have the necessary skills to independently produce quality content that will help you rank high in search results.

    Learn how to use AI for SEO

    ChatGPT, Claude, Gemini and other AI tools are here to stay. Embrace the trend, learn how to use them in your SEO work and use them to your advantage.

    It's a misconception that Google penalizes AI-generated content or ranks it lower than human-written content. Google does not penalize AI content. Google penalizes bad content regardless of whether it's written by humans or AI.

    Google rewards people-first content. Whether it's written by a human or AI, your content will be rewarded if you focus on the user and write content that is helpful, useful, adds real value, includes first-hand experiences and adds new and original knowledge.

    In Morningscore's SEO course, you'll learn how to work with ChatGPT and our own AI content writer tool to achieve better SEO results, higher rankings and create better and more valuable content for your users rather than generic content without substance and value.

    Morningscore SEO certificate

    After completing the SEO course, you will receive a personalized Morningscore certificate that verifies your new knowledge and skills. The certificate is proof of your SEO knowledge and can strengthen your CV or LinkedIn profile. It shows employers and clients that you have the necessary skills to create measurable results on Google.

    Invest in your future with an SEO course

    By signing up for our SEO course, you are taking an important step towards mastering one of the most sought-after skills in digital marketing. Morningscore is dedicated to your success, and we look forward to supporting you on your journey towards better online visibility and increased traffic.

    Full support during the course

    We've created a successful SEO course that is dedicated to teaching you SEO skills that enable you to execute SEO from A to Z.

    One of the things that sets our SEO course apart is that we offer full access to our SEO tools throughout the course, so you can gain the important practical experience.

    In addition, we offer full and unlimited support throughout the course, where you can get help, answers to questions and guidance via our chat or directly from your teacher Christian, who is also available throughout the course.

    You can chat, email or talk to Christian, who is dedicated to your SEO success.

    FAQ

    Got any questions?

    After you have paid (see link to secure payment window above), you will receive a welcome email with a registration link within 10 minutes.
    It is important that you access the link and fill in your details on the registration page to ensure that you are registered as a webinar participant.

    The courses themselves run on live video in webinar format, which you access via a simple link with a code in it. 😊 Should you unexpectedly not receive the email, please contact us on the chat or via the contact page

    Yes. You can watch the entire SEO course, including all lessons, unlimited times via a simple link. We'll send you links to all recordings about an hour after each lesson 😊

    Christian Aalykke teaches our SEO courses. He does this with great passion and draws on several years of experience with both SEO and Morningscore.

    Many customers have achieved great increases in traffic and customers after following his recipe. Christian manages to make SEO tangible and at eye level.

    With MorningScore's online SEO course, you will learn the same techniques that you will experience in a physical SEO course.

    The advantage of joining our online SEO course is that it's cheaper, less time-consuming and allows you to watch the lessons from the course again and again at your convenience.

    You will gain the skills to succeed with your own SEO by getting:

    Knowledge of strategic considerations on how to optimize your website

    Tools to create your own SEO strategy

    Knowledge of Morningscore as an SEO tool

    Knowledge and tools to do keyword and competitor analysis

    Knowledge of how to write and build content on your landing pages

    Knowledge of how to structure your content and page hierarchy

    Building content clusters

    Working with link building - internal and external

    Yes, you can. The course is in webinar format and you can also ask questions during each lesson via the chat.

    You also have the opportunity to ask questions to Christian, the course organizer, during and after the course via the chat on our website if you don't want to ask questions openly for all course participants to see.

    All our SEO courses are live and are NOT pre-recorded lessons, which is why all lessons will of course be updated and never be exactly the same. At the same time, we keep SEO developments in mind and adjust based on any changes in Google's algorithms and not least the ongoing feedback we receive from course participants, which helps us to constantly develop the course.

    For example, we have added an AI lesson to the course as the lates addition.

    No, it is not a requirement to have a website to participate in the SEO course. It will definitely help you if you have access to one so you can work with things in practice, but it's not a requirement. You will gain lots of knowledge and be shown how to work with it in practice.

    Our SEO course is aimed at those who are either getting started with search engine optimization or already have a basic understanding of it, whether or not you have worked with it in practice. More experienced people with their own website/webshop will also gain a lot of new and useful knowledge as well as a lot of tips and deeper understanding of SEO.

    You may be: a communications professional, freelancer, junior consultant, business owner, office worker or marketing generalist.

    We offer the course at an ultra competitive price of just $300, which also includes a free Morningscore account throughout the course.

    Yes, our SEO course is ideal for unemployed people looking to learn SEO and expand their resume and target a job in the digital world.

    SEO is short for search engine optimization and aims to increase the visibility of a website in the results that search engines like Google display when a user performs a search. The purpose of SEO is to attract more and better visitors through the organic search results. Effective SEO is the adaptation of both content and technical elements of a website to meet the criteria of search engine algorithms. The algorithms judge a landing page's relevance and credibility based on how it relates to a user's search query.

    Yes, anyone can learn SEO. Learning SEO requires no prior knowledge or specific technical skills, which is why we offer this SEO course. Basic SEO concepts such as title and keyword optimization can be learned fairly quickly. The important thing is to have the right process and access to quality teaching, as well as the dedication and willingness to experiment and learn because just like anything else, you won't become an expert in an afternoon, but you will learn in just 4 weeks the entire foundation of SEO and what it entails.