Scan your word count for free

Do you need more content on your pages? Find out with our word count scanner

Free word count scanner

Why is it important to know the word count on your pages?

While word count isn't a direct ranking factor, it does play a significant role in many different aspects of SEO, including content quality, keyword optimization, user engagement and backlink potential.

Content depth creates more organic traffic

Longer content allows for more coverage of topics, which will improve your chances of ranking for a wider range of related keywords and providing the users with more valuable information.

It enhances user engagement

If your pages consist of more and longer content, users will often spend more time on your website. This is a signal to the search engines, that your content is relevant to the user's search query, resulting in your web pages ranking higher.

Higher potential for backlinks

High quality and longer content is more likely to attract backlinks from other websites, ultimately boosting your website's credibility in the eyes of search engines.

Find ud af om der er nok indhold på dine sider!

Easy way to find the pages on your website that needs more content

1
Enter your website's URL at the top of this page
2
Now, you need to enter your email into the text field
3
Go to Health and click on the "Content" folder
4
Now click "View all issues to see the problems
5
Choose a problem and use the guide to solve the problem
Enter your website to use our free word count scanner

Mastering word count - The key to effective SEO

Word count plays a big role in SEO, and in determining the effectiveness and visibility of your content. Search engines prioritize content that is informative and valuable to the users. As such, longer content often ranks higher in search results, as it tends to cover more of a topic than short form content. This doesn't mean that short form content can't be effective, as it's all about finding the right balance and the optimal word count for different kinds of content.

mastering word count - more effective content for seo

Find the balance between word count and quality

Word count also impacts the overall user experience and readability of your content. As mentioned, search engines may reward longer content, that isn't the case if the content overwhelming and hard for the users to digest. Low quality content can lead to high bounce rates and decreasing user satisfaction, which will hurt your SEO efforts. By finding the right balance between length and quality, you can create content that ranks well in search results, but also makes your website users stay longer on your site.

user experience heavily rely on the quality of the content and not only the word count
FAQ

Have any questions?

Word count matters for SEO because it allows for a more impactful coverage of topics, and it also increases user engagement, ultimately signaling to search engines that your content has authority and it's relevant for the user queries.

There isn't a specific or an ideal word count for SEO optimized content. It depends a lot on the topic, industry, and user intent. But in general longer, high quality content tends to perform well in search results.

Word count impacts keyword optimization by giving more space for relevant keywords and phrases throughout the content. Longer content allows for more descriptive content, providing additional opportunities to use different variations of your targeted keywords, synonyms, and related terms. This help your website rank higher, as search engines will see how well you've covered a specific topic.

No, search engines don't always rank longer content higher. The quality, relevance, and user engagement are just as important to rank high on the search engine result pages (SERPs).

Yes, absolutely. Shorter content can still rank high, but it needs to be highly relevant, valuable, and effectively optimized for your targeted keywords and user intent. This is of course still important for longer content, but it is especially important for shorter content.

Word count affects the potential of backlinks by offering a more complete coverage of topics, making the content more valuable to other websites looking for references. If your content is high quality and cover a topic the most optimal way, the likelihood of other websites wanting to link to your content increases, as you are now seen as a reliable source to link to - contributing to improved backlink potential.

No, it's important to focus more on the quality of your content over word count for effective SEO. While word count can influence rankings, search engines is more likely to rank content that provides value to users higher. Only focusing on word count may lead to irrelevant or poorly written content, which will hurt user experience and in the end hurt your SEO efforts. To maximize the impact of your SEO strategy, try to aim for a good balance between word count and content quality. And yes, that is easier said than done.

You'll know if your content has the right word count when you fell like you've covered all of the aspects of a given topic. Try to read through your own content, as if you know nothing about what you are reading. Does your content seem trustful? Is everything explained how you want to? Do you need add something for the reader to fully understand what you're saying? Do i repeat myself to many times?

Ultimately, think about how the users experience your content.

No, you won't be penalized for only having content that is too long or too short, but it can impact the user experience and in that way affect your SEO performance. Also avoid keyword stuffing, where you fill your content with a targeted keyword just to make it longer, because that is something you can get penalized for.

Yes, the word count of meta descriptions and title tags matter for SEO as they directly impact click-through rate and user engagement. There is no specific word count requirement, but keeping meta descriptions under 160 characters and title tags under under 70 characters is a good idea to ensure they are fully displayed when shown on the search engine result pages (SERPs).

Who is Morningscore?

Morningscore was founded in Odense in 2018. There we set out to build an uncomplicated and different SEO tool. Our mission is to be among the top 3 SEO tools globally.
  • Founded in Odense, Denmark. January 24th, 2018
  • +900 customers in 30 countries
  • Received around 1 million EUR in funding
  • Down to earth, even though our brand is in space
Read more about us here
Teamet bag Morningscore på kontoret i Odense
5 out of 5 stars

“Morningscore provides a simple overview of competitors, and most importantly, makes working with SEO fun! The "Mission" tool is a favorite, but the "Health" section is also a useful feature that easily explains what adjustments and corrections need to be made on my website.”

Bjorn Marius Narjord, an Independent SEO Consultant from Intent SEO

Bjørn Marius Narjord

Owner and SEO-specialist, Intent SEO
5 out of 5 stars

“Morningscore is the easiest SEO tool I've ever seen and used – and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.”

rasmus schuebel kreativling morningscore review

Rasmus Schübel

Owner & Founder, kreativling
5 out of 5 stars

“A truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.”

heidi kirstein seo tool review

Heidi Kerstein

Marketing coordinator, Fitness Engros A/S
5 out of 5 stars

“Morningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.”

patrick qureshi salary.dk

Patrick Qureshi

CMO, Salary.dk
5 out of 5 stars

“I’ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because it’s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.”

christina lund schmeltz

Christina Schmeltz

Owner, LS Marketing
5 out of 5 stars

“I use Morningscore because SEO is not my specialty, and I don’t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.”

esben oesterby

Esben Østerby

Founder, Iværksætterhistorier
5 out of 5 stars

“I was looking for a tool to help my customers see exactly what we’re working on and what value it gives them. I’ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.”

Trolle Hansen trolle reklame

Trolle Hansen

Owner, Trolle Reklame
5 out of 5 stars

“Three years ago I chose Morningscore because I was new to SEO and it was the easiest SEO tool to use. I'm still using Morningscore because it is regularly updated and becomes more powerful with every release. It's fun to use. Morningscore is such an integral part of my day. I check it before I check my email.”

sven recommends Morningscore's SEO tool

Sven Radavics

Founder, intribe.co