User-friendly
Moz alternative

Morningscore is an all-in-one SEO tool and a good alternative to Moz. Compare the two below, and see which tool fits you best.

Alternativ til Moz
#MakeSenseOfSEO

What is Morningscore?

Morningscore is a 360° SEO tool and a good - and cheaper - alternative to Moz.

Morningscore is a simple and intuitive SEO tool that, via missions and gamification, makes SEO a game that everyone can participate in - advanced and deep enough for the experienced and simple and clear enough for the inexperienced.

Morningscore's user interface is more user-friendly and clear than Moz's. Despite that, there's still plenty of powerful data and features beneath the sleek exterior.

Moz was founded 2004 in Seattle, United States 🇺🇸
Morningscore was founded 2018 in Odense, Denmark 🇩🇰

Moz is a giant in the SEO industry. Moz has in many ways changed the SEO world with lots of innovative features. We cannot say that about Morningscore - yet.

However, Morningscore has a well-equipped set of features with in-depth data. Unlike Moz, Morningscore focuses on making SEO easy, motivating and fun.

Both Morningscore and Moz have many happy users. Therefore, the question is: Which tool should you choose? See the overview below to compare the two tools.

SEO tool comparison

Morningscore vs. Moz

See how Morningscore compares to Moz. All data displayed is for the smallest plan available, and API access is not listed as it's not in the small plan in any SEO tool.

Metrics*
Morningscore logo 01 - Morningscore SEO tool
moz-logo
Organic keyword difficulty
Keyword rank tracking
Keyword update frequency Daily 7 days
Tracked keywords 200 300
Keyword research
User management
PPC metrics
Competitor analysis
Website audit
Backlink monitoring
SEO reports
Tracked websites limit 5 5
Pricing $65 $99
Whitelabel reports
  • Hubspot logo
  • useproof
  • marketing sherpa logo
  • CHRON logo
  • rebrandly
  • printful
  • planable
  • databox
Check out Morningscore's features

A quick and simple overview

Simplifying SEO is our specialty. Check out below how our tool gives you a quick and simple overview of your SEO.

A Moz alternative

  • 360° SEO tool
  • Easy OnPage analyses
  • Easy and fast keyword analysis tool
  • Monitor your and competitors link profiles
  • Whitelabel reports
  • take action where return is greatest by gamified missions
  • Scan & explore any website in seconds

Intuitive UX

Moz is a big "machine" with lots of little tools that are limited to one thing. In Morningscore, we have turned it around so that there are fewer small unmanageable functions and more large multifunctional tools with fast and simple navigation. More actions can be done with fewer clicks and less time because they can be done on the same page.

SEO competitor analytics

Do competitor analyses easily, quickly and with few clicks in Morningscore. Your competitors' data is set directly against your own in a simple and clear overview, so that you can quickly initiate valuable efforts and have an overview of their performance on both keywords and links.

Efficient keyword tool

  • Complete rank overview
  • Daily keyword updates
  • Keep track with keyword folders
  • Mark favorite keywords
  • See keyword history
  • Full overview of competitors

Fix website health

With Morningscore you get the perfect alternative to the Moz tool Onpage Grader. We automatically give you an assessment of all your landingpages as well as an overall health score for your site. Follow our simple guides to fix the problems Morningscore finds.

Complete link overview

See your full link profile, find hidden link opportunities from your competitors or discover entirely new opportunities by researching other websites. Moz costs quite a bit more because their Link Explorer Tool includes more features. We have removed the redundant data so you can get a complete tool at a low price.

pricing bg - Morningscore SEO tool
Pricing

Find the perfect plan for your space journey

No hidden fees. Prices shown excl. VAT.
Cancellation must be done before the next invoice.

Lite
49 USD/mo
100 Keywords 3 Websites 2 Users
For the small business that is new to SEO.
Business
69 USD/mo
500 Keywords 10 Websites 4 Users
For the intermediate user who is growing their SEO.
Pro
129 USD/mo
2000 Keywords 30 Websites 10 Users
For the professional SEO expert working on numerous projects.
Premium
259 USD/mo
5000 Keywords 100 Websites 20 Users
For the international company or agency. Upgrades possible.
FAQs

Have any questions?

Moz is a big machine which is not always so easy to understand and get a quick overview of. It requires a big overview, more clicks and more time to obtain the information you need in your SEO work. In addition to a more user-friendly tool, you get a cheaper entry barrier to get started with SEO.

Morningscore gives you

A simple and complete overview

Tangible suggestions for SEO tasks

A user-friendly UX that increases your effective working time

Rewards you with XP and levels when you complete tasks (missions).

Morningscore also continuously measures the value of your SEO activities, so you can plan your efforts for the elements that give the greatest return.

We cannot say in detail how many users have switched to Morningscore from Moz or point to a trend. Based on new customer feedback, from the end of 2022 to now, we can state that there are more users switching from Moz to Morningscore
There definitely is. There are many good alternative SEO tools to Moz besides Morningscore. Just see our post about our top-20 favorite seo tools.

No, Moz is not a bad SEO tool. Moz has a lot of good data, a lot of good features. In fact, we think that they have such good data that one of our data suppliers i.a. is Moz, which you can read more about in our post on Morningscores data quality. The challenge with Moz, as well as other major players, is that their user-friendliness is far from top-notch and it can be difficult to work with - especially as an inexperienced person, where there is not much help available.

Yes, you can try Morningscore completely free for 14 days (no credit card details required). Start your 14 day trial here. The trial version gives you access to all features and gives you updated data for your entire website.
No, you will not receive an invoice when the trial ends. Yes, the trial is 100% free for 14 days and we don't even ask for your credit card details.

Yes, you can add your website in every country with Google as an option. It's simple; You just add your website again by clicking on your website in the top left corner, click on "add website" and picks another Google target country.

Keywords, links and missions gets updated daily. "Health" does not get updated daily unless you manually starts an update every day (be aware of your monthly scan limits according to your plan).

Yes you can. You get full functionality from our most expensive plan throughout the trial period. The only difference is the amount of data/credits you have available, but all features are available.
When you sign up, Morningscore will automatically start making tailored recommendations for you so that you can improve your website. You get explanations and guides for all recommendations, so you don't need to be an SEO expert. If you have questions or need help, feel free to write to us on the chat - you are never alone.
5 out of 5 stars

“Morningscore provides a simple overview of competitors, and most importantly, makes working with SEO fun! The "Mission" tool is a favorite, but the "Health" section is also a useful feature that easily explains what adjustments and corrections need to be made on my website.”

Bjorn Marius Narjord, an Independent SEO Consultant from Intent SEO

Bjørn Marius Narjord

Owner and SEO-specialist, Intent SEO
5 out of 5 stars

“Morningscore is the easiest SEO tool I've ever seen and used – and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.”

rasmus schuebel kreativling morningscore review

Rasmus Schübel

Owner & Founder, kreativling
5 out of 5 stars

“A truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.”

heidi kirstein seo tool review

Heidi Kerstein

Marketing coordinator, Fitness Engros A/S
5 out of 5 stars

“Morningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.”

patrick qureshi salary.dk

Patrick Qureshi

CMO, Salary.dk
5 out of 5 stars

“I’ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because it’s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.”

christina lund schmeltz

Christina Schmeltz

Owner, LS Marketing
5 out of 5 stars

“I use Morningscore because SEO is not my specialty, and I don’t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.”

esben oesterby

Esben Østerby

Founder, Iværksætterhistorier
5 out of 5 stars

“I was looking for a tool to help my customers see exactly what we’re working on and what value it gives them. I’ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.”

Trolle Hansen trolle reklame

Trolle Hansen

Owner, Trolle Reklame
5 out of 5 stars

“Three years ago I chose Morningscore because I was new to SEO and it was the easiest SEO tool to use. I'm still using Morningscore because it is regularly updated and becomes more powerful with every release. It's fun to use. Morningscore is such an integral part of my day. I check it before I check my email.”

sven recommends Morningscore's SEO tool

Sven Radavics

Founder, intribe.co