AgencyAnalytics can be complex with a clunky interface making it uneasy to use. To get the most out of AgencyAnalytics you need to buy other tools and integrate them making it quite expensive to get a complete tool.
With Morningscore you get an All-In-One SEO tool, probably with the best and easiest interface out there. Morningscore might look simple - that's on purpose. But under the hood, there are tons of strong data available.