Easy backlink checker tool

Morningscore is a new all-in-one SEO platform featuring a powerful backlink analysis tool.

See your links in Morningscore
Backlink checker

What makes our backlink checker unique?

Morningscore brings you a new kind of a backlink analysis tool.

See your full backlink profile, find hidden backlink gems from your competitors, or discover completely new opportunities by researching other websites' link profiles.


See how your website compares on the global stage – your Linkscore tells you how strong your link profile is compared to your competitors.
Links overview

Link scanner

The link scanner is a new unique feature where you can add links manually. Enter web addresses for websites where you’ve just built links, and we’ll instantly find and add them. A truly powerful tool for showing results for agencies and link builders.
How you scan links in Morningscore

New links

Never miss a link with the new links overview – we update your link data daily, showing all new places linking to you that we find.
How to see new links

Lost links

What better way to keep track of SEO than monitoring all the links you lose? With lost links, you can easily find and fix links you’ve lost.
How to see lost links

Link overview

See exactly which websites link to you and from where. In the link overview, you will also find information like anchor text, date found, website rating, and website value.
See all your links
Backlink SEO tool

What is Morningscore?

Morningscore is a new SEO platform that features a powerful backlink checker tool. It is the one tool you need to monitor your own and your competitors’ backlinks. The tool also allows you to find new backlink opportunities by researching any website whatsoever. Even if you're not an expert, you can easily find new backlinks for your business with Morningscore's link tool.

And let's be honest ... Most tools from this class don't offer a low-cost entry package with full functionality. Our answer? Trim the fat. With Morningscore, you pay just for the essential tools you need every day. No downloads or installation required. What makes our backlink checker tool so good? Here, see for yourself below or see all tools here.

Check out the features

Morningscore's tool set

Check out what Morningscore offers both for the backlink analysis tool and all other features. Read more about our plans and pricing options here.

Morningscore logo 01 - Morningscore SEO tool
Organic keyword difficulty
Keyword management
Keyword suggestion
Keyword/landing page metrics
Keyword rank tracking
Keyword update frequency Daily
Keyword research
User management
PPC metrics
Competitor analysis
Website audit
Backlink monitoring
SEO reports
SEO suggestions
SEO goals
SEO potential
Whitelabel reports

World-class backlink checker tool

Tired of complex and expensive tools? Morningscore offers you the same major functions as most big players at a fraction of the cost. Our SEO platform comes with powerful tools, among others, a keyword research tool, rank tracker, SEO reporting tool, backlink checker, and SEO audit tool.

Monitor your own and competitors' links

Morningscore allows you to see all of your backlinks. Additionally, you can see all of your competitor backlinks - including their most valuable gems. The tool continuously and automatically tracks your and your competitors' links - so you don't even have to do anything to get that data.

Find and regain lost backlinks

Get instant notifications with the new and lost links overview. With the new links overviews you can instantly see when someone links to you. Additionally, with the lost links section you can quickly see when you lose a link - with the potential to regain it.

Analyze competitor's backlinks

With the tool, you can easily analyze your competitors' backlinks profile and see what's working for them. In it, you can see their strongest or weakest links and replicate them in order to diversify your link profile and outrank them.

Understand your competitive space

Morningscore's proprietary Linkscore metric gives you meaningful insights into your competitive space. By measuring how authoritative your competitive space is, you can quickly derive whether you need more backlinks or if you should look at other aspects of SEO in order to rank higher.

Track planned links as you build them

A unique feature most other tools don't have, the link scanner allows you to manually input backlinks that you've built and get them crawled by us. Instead of waiting for weeks or months for us to naturally discover these backlinks, you can quickly enter them in the tool and we'll confirm them for you. This feature is invaluable to agencies and those using an agency alike - since it offers instant proof that the work is done.

Find new links from other websites

The scanner functionality allows you to quickly research any website on the internet and see their full backlink profile and keywords. This can reveal endless new link opportunities from both websites in your niche - but also those that are not direct competitors - yet have relevant links.


Find the perfect plan for your space journey

No hidden fees. Prices shown excl. VAT.
Cancellation must be done before the next invoice.

49 USD/mo
100 Keywords 3 Websites 2 Users
For the small business that is new to SEO.
69 USD/mo
500 Keywords 10 Websites 4 Users
For the intermediate user who is growing their SEO.
129 USD/mo
2000 Keywords 30 Websites 10 Users
For the professional SEO expert working on numerous projects.
259 USD/mo
5000 Keywords 100 Websites 20 Users
For the international company or agency. Upgrades possible.
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Have any questions?

Here are 2 examples of answers

1. Better links = better Google ranking.

Backlinks are important factors for Google when it comes to how your website ranks in search results.

Therefore, there is one simple answer: If you want to rank well on Google for your keywords, you need links -- and for that, you need a backlink checker tool.

2. Keep an eye on the work

A good link management tool also allows you to monitor exactly what your paid agency/consultant is doing and whether they are delivering what they promise. Are they delivering, or are the links you're getting not nearly as strong as they claimed?

The old saying goes "Better safe than sorry". And that also applies to SEO. Especially when there are still so many agencies out there using black hat link-building strategies.

Not to make you suspicious, but it's always a good idea to keep an eye on those responsible for your company's online activities. Here's how to make sure it all gets done in our tool:

1. Use "Missions" to monitor progress (e.g. "Build 5 links with a value above 60")

2. Give access to your agency so they can scan for any new links they've built

2. Keep track of your links -- Look for new links and completed missions

Ask yourself: "That's all very well. But with so many tools out there, how do I choose the right one for me?"

1. crawl the entire internet and search for links


2. crawl specific pages requested by the user

And ultimately - a combination of both.

To give you all the good data, the backlink checker tools crawl the web constantly - a bit like Google does.

Their machine visits as many pages as possible and notes which links are on those pages.

The next step in the crawlers' journey is to visit all the pages that are being linked to - and all the links they find on those pages.

So you can see how it starts with a few links that quickly turn into a large "web" of links - and how they relate to each other.

The only problem with this type of crawling is the time it takes.

Unless you have a very large server, your backlinks crawler will find new links relatively slowly.

Especially if the links aren't so obvious (e.g. if the link doesn't come from popular sites), it can take months or even years to find them.

Yes, you can try the tool by signing up and you will automatically get the 14-day trial period.

The trial gives you the full functionality all accounts have and it's 100 % free.

During that time, we will show you live data for your website.

No, you will not get an invoice once the trial is over.

Yes, the trial is 100 % free in 14 days, and we don't collect your payment information.

Yes, your tracked keywords and links update every day and the health tool updates on demand whenever you start it.

Yes, everyone gets the same features, that is, full functionality regardless if you're on the trial period or the most expensive account.

The only difference ever is in the amount of data you can use. Bigger plans can add more websites, keywords and users. We truly believe in that way of thinking.

Yes, you can track your site for several countries by adding it through the menu at the top-left of the screen.

Yes, from the moment you log in, we start giving you customized suggestions on what to improve for your specific site.

They also come with explanations that show you both why and how things can be fixed.

Additionally, you will get suggested missions which are goals you can strive for.

The quality of backlinks can be affected by several factors that are crucial to consider. One such factor is the link attribute, including "nofollow." This attribute signals search engine crawlers not to follow the links, which may result in no link juice being passed on to the linked pages. Although this type of link may be less effective in improving your site's rankings, it is still a vital part of an organic backlink profile.

Another important factor is the anchor text, which provides search engines with information about the content of the linked page. A healthy mix of different types of link text is recommended, including some link texts containing your target keyword.

Domain value is also a critical factor that should be taken into account. High-authority domains are usually more beneficial for improving your website's rankings. Additionally, relevance plays a significant role in the quality of backlinks. Links between sites that cover similar topics, or that operate in the same niche, are considered more natural by Google than links between completely unrelated websites. Furthermore, if the text surrounding a link is relevant to the topic of the linked page, this can positively impact your rankings.

Backlinks remain an important ranking factor for Google, despite their reduced significance in recent times. They can be viewed as a recommendation for the linked web page and have been a crucial ranking factor for search engines since their inception. Even today, building high-quality backlinks from other websites is an essential part of off-page SEO.

While the importance of backlinks may have declined somewhat, they still play a crucial role in determining search rankings. In highly competitive industries, securing quality backlinks can provide the crucial ranking boost that separates successful websites from the rest. Therefore, building and maintaining high-quality backlinks remains a vital aspect of SEO strategy.

5 out of 5 stars

“Morningscore provides a simple overview of competitors, and most importantly, makes working with SEO fun! The "Mission" tool is a favorite, but the "Health" section is also a useful feature that easily explains what adjustments and corrections need to be made on my website.”

Bjorn Marius Narjord, an Independent SEO Consultant from Intent SEO

Bjørn Marius Narjord

Owner and SEO-specialist, Intent SEO
5 out of 5 stars

“Morningscore is the easiest SEO tool I've ever seen and used – and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.”

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Rasmus Schübel

Owner & Founder, kreativling
5 out of 5 stars

“A truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.”

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Heidi Kerstein

Marketing coordinator, Fitness Engros A/S
5 out of 5 stars

“Morningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.”

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Patrick Qureshi

CMO, Salary.dk
5 out of 5 stars

“I’ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because it’s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.”

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Christina Schmeltz

Owner, LS Marketing
5 out of 5 stars

“I use Morningscore because SEO is not my specialty, and I don’t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.”

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Esben Østerby

Founder, Iværksætterhistorier
5 out of 5 stars

“I was looking for a tool to help my customers see exactly what we’re working on and what value it gives them. I’ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.”

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Trolle Hansen

Owner, Trolle Reklame
5 out of 5 stars

“Three years ago I chose Morningscore because I was new to SEO and it was the easiest SEO tool to use. I'm still using Morningscore because it is regularly updated and becomes more powerful with every release. It's fun to use. Morningscore is such an integral part of my day. I check it before I check my email.”

sven recommends Morningscore's SEO tool

Sven Radavics

Founder, intribe.co