Terms and Conditions

These Terms and Conditions constitute a binding agreement for the use of our products and services (“Service”). The Service is provided by Morningscore Aps (“Morningscore”, “we”, “us” or “our”), located at Rugårdsvej 55A, 5000 Odense, Denmark. By using our Service, you are agreeing to these terms. We advise you to read them carefully.

 

ACCESS AND USE OF SERVICE

Access and use of our Service does not give you ownership of any intellectual property rights in our Service or the content you access.

Our Service displays some content that is not Morningscore’s. This content is the sole responsibility of the entity that makes it available. We may review content to determine whether it is illegal or violates our policies, and we may remove or refuse to display content that we reasonably believe violates our policies or the law.

 

SERVICE DESCRIPTION

Morningscore provides you with access to a rich collection of resources, including but not limited to, search engine optimization tools, link analysis tools, SEO missions and much more. You also understand that the Service may include certain communications from Morningscore, such as service announcements and administrative messages, that are related to the provision of the Service. Unless explicitly stated otherwise, any new features or tools released by us in relation to the Service shall be subject to this Agreement.

The Service is an online product that requires access via an internet or other network connection. You are responsible for obtaining the necessary internet or network connection to access Morningscore’ Service, and you are responsible for the associated third-party fees (such as internet service provider or airtime charges) for the connectivity to the Service. Additionally, you are responsible for procuring and maintaining all equipment necessary to connect to the Service. The quality of the Service that you experience may depend on your connectivity and equipment. Morningscore is not responsible for any claims or losses that arise as a result of your connectivity and equipment.

 

ATTRIBUTION NOTICE

You acknowledge that all Morningscore proprietary metrics obtained through the Service remains the intellectual property of Morningscore, and agree to attribute metrics such as but not limited to the Morningscore metric, Linkscore, Onsite Health Score and Pagescore in any publication or distribution of said proprietary metrics.

 

ACCOUNT ACCESS

You must provide your valid email address, and any other information requested, in order to complete the subscription process and become a registrant. Your login may only be used by one person. A single login shared by multiple users is not permitted. We reserve the right to cancel or suspend your access to the Service if we see any suspicious activity in your account that reasonably points out you willingly and/ or knowingly shared your credentials with another user. You are responsible for maintaining the security of your account and password. Morningscore cannot and will not be liable for any loss or damage from your failure to comply with this obligation.

 

YOUR REGISTRATION OBLIGATIONS

As a registered user of Morningscore’s Service, you represent that you are of legal age to form a binding contract. You also agree to: (a) provide true, accurate, current and complete information about yourself as prompted by the Service’s registration form (the “Registration Data”) and (b) maintain and promptly update the Registration Data to keep it true, accurate, current and complete. If you provide any information that is untrue, inaccurate, not current or incomplete, or Morningscore has reasonable grounds to suspect that such information is untrue, inaccurate, not current or incomplete, Morningscore has the right to suspend or terminate your account and refuse any and all current or future use of the Service (or any portion thereof).

 

NO RESALE OR REDISTRIBUTION OF SERVICE

You are permitted to use the Service internally within the company for the purpose of obtaining insights and analysis to optimize your website(s) and related campaigns.

Except as expressly authorized by Morningscore, you agree not to reproduce, duplicate, copy, sell, trade, resell, permit access, modify, create derivative works, or exploit for any commercial purposes, any portion of the Service, use of the Service, or access to the Service or computer code that powers the Service.

You are responsible for all use made of the Service using your account. You are responsible for maintaining the confidentiality of your online account credentials.

 

​​SERVICE AND MARKETING NOTIFICATIONS

​By registering an account at Morningscore (free or paid) you’re giving us your permission to send email notifications to the email address that you have specified upon registration.

These email notifications may include: updates to Morningscore’ toolset, tips and tutorials on using Morningscore tools, and system messages.

​​You’re also given an option to subscribe to promotional offers. Please be advised that you can opt-out from any of these optional emails any time by using the ‘Unsubscribe’ link that is included at the bottom of each email that we send you.

​We may send messages or emails via our own mailing service or via a third party services.

 

UNAUTHORIZED USERS

Account registration must be completed by a human. Accounts registered by “bots” or other automated methods are not permitted.

 

UNAUTHORIZED ACCESS

You must not modify, adapt or hack the Service or modify another website so as to falsely imply that it is associated with the Service or Morningscore. You may not reverse engineer object code or reuse source code provided in relation to the Service. This includes any and all JavaScript. The code is Morningscore’ copyright. You shall not transmit any worms or viruses or any code of a destructive or malicious nature. You agree not to modify any code provided in relation to the Service in any manner or form, nor to use modified versions of such code, including (without limitation) for the purpose of obtaining unauthorized access to the Service. You agree not to access the Service by any means other than through the interface that is provided by Morningscore for use in accessing the Service. All unnatural means or unlawful attempts to access our Service, website, server or database including by means of any automatic tools such as scrapers or bots is prohibited. We may terminate, suspend and/or block your access if we determine that your use or access of our Service violates our terms. Subject to the other restrictions stated herein, you may only use automated tools to access our Service through the Application Program Interfaces (API) that we provide.

You may not attempt to bypass any functionality or access features on the website directly by using custom http (or other) calls, or attempt to manipulate the Service, or access it in a manner other than in a way in which a reasonable person would consider normal permitted use.

You should not attempt to take advantage of any feature that a reasonable person would consider an obvious omission or error on the Service and website.

 

IP ADDRESS BLOCKING

In order to protect the integrity of the Service, Morningscore reserves the right at any time in its sole discretion to block registrants and subscribers from certain IP addresses from accessing the Service.

 

REGISTRATION AND SUBSCRIPTION

You may become a registrant of the Service at no cost. As a registrant, you will have the ability to participate in some, but not all, of the features and tools available within the Service.

In order to access additional features, including the ability to use many of our tools, you must become a subscriber to the Service.

Depending on the subscription plan you select, you will be entitled to varying number of features and/or different limits.

 

REFUND POLICY

Unless required by law, Morningscore is not obligated to provide you a refund at any time. Any amount paid (or its equivalent in your local currency) for a subscription is strictly non-refundable. For your monthly subscription, you may request for a refund after payment has been made for non-use, but please be advised that we reserve the right to decline your refund request should we see any material activity in your account.

 

CANCELLATION OF SERVICE

Morningscore reserves the right of unilateral service cancellation under the following circumstances:

  • You are in breach of any of these terms;
  • We detect unusual usage patterns in relation to the Service;
  • You attempt to inflict damage or harm our reputation, work or Service;
  • In response to requests from law enforcement or other public agencies.

 

MODIFICATIONS TO SERVICE

We are constantly changing and improving our Service. We may add or remove functionalities or features, and we may suspend or stop the Service altogether. You can stop using our Service at any time, although we’ll be sorry to see you go. Morningscore may also stop providing the Service to you, or add or create new limits to our Service at any time.

You agree that Morningscore shall not be liable, to you or to any third party, for any modification, suspension or discontinuance of the Service.

 

DATA COLLECTION AND USE

You understand and agree that Morningscore may anonymize and aggregate any data you share with the Service, including data associated with your Google Analytics and Google Search Console accounts, and use it without identifying you for purposes of improving the Service.

 

EXTERNAL LINKS

The Service may provide links to other World Wide Web sites or resources. Since Morningscore has no control over such sites or resources, you acknowledge and agree that Morningscore is not responsible for the availability of such external sites or resources, does not endorse said sites/resources, and is not responsible, nor liable for any content, advertising, or other materials on or available from such sites or resources. You further acknowledge and agree that Morningscore shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or related in any way to use of or reliance on any such content, goods or services available on or through any such site or resource.

 

LIABILITY FOR OUR SERVICE

The Service and all information provided therein are on an “as is” and “as available” basis without any warranty.

To the extent permitted by law, Morningscore will not be responsible for lost profits, revenues, or data, financial losses or indirect, special, consequential, exemplary, or punitive damages.

To the extent permitted by law, the total liability of Morningscore for any claim under these terms, including for any implied warranties, is limited to the amount you paid us to use the service in the 12 months preceding the claim ( or, if we chose, to supplying you the service again).

To the extent permitted by law, Morningscore will not be liable for any loss or damage that is not reasonably foreseeable.

ABOUT THESE TERMS AND CONDITIONS

We may modify these terms or any additional terms that apply to the Service, for example, reflect changes to the law or changes to our Service. You should look at the online version of our terms regularly. We’ll post notice of modifications to these terms on this page. Changes will not apply retroactively and will become effective no sooner than seven days after they are posted. However, changes addressing new functions for the Service or changes made for legal reasons will be effective immediately. If you do not agree to the modified terms of the Service, you should discontinue the use of our Service.

These terms control the relationship between Morningscore and you. They do not create any third party beneficiary rights.

If you do not comply with these terms, and we don’t take action right away, this doesn’t mean that we are giving up any rights that we may have, such as taking action in the future.

If any of these terms are rendered invalid, unenforceable or void, the other terms will remain valid, enforceable and not be affected.

The section titles in the terms herein are for convenience only and have no legal or contractual effect.

 

Let's hear it from the customers

What the users say about us

We like to keep things simple, and so do our customers. Here's what the users have to say about Morningscore.

5 out of 5 stars

“Morningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.”

Patrick Qureshi
CMO, Salary.dk
5 out of 5 stars

“The tool is very affordable, but at the same time it's both complete and easy to use. My favorite part is that it's actually more than just a tool - it's rather a comprehensive, complete suite.”

Carlos Tiscar
Co-founder, EC Shops
5 out of 5 stars

“I started using Morningscore to get a hands-on approach to our SEO. The tool does a great job in giving you an overview of your SEO progress. It’s also a fun and engaging tool to work with, because it gives you structure and guides you on what exactly you have to do.”

Claudio Caldeira
Director, Globeauty.co.za
5 out of 5 stars

“I’ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because it’s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.”

Christina Schmeltz
Owner, LS Marketing
5 out of 5 stars

“I use Morningscore because SEO is not my specialty, and I don’t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.”

Esben Østerby
Founder, Iværksætterhistorier
5 out of 5 stars

“I was looking for a tool to help my customers see exactly what we’re working on and what value it gives them. I’ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.”

Trolle Hansen
Owner, Trolle Reklame
5 out of 5 stars

“If you are looking for a solid SEO tool with an awesome founder and an amazing support team, then look no further. Morningscore is definitely one of the best tools that I have on my arsenal.”

Vinson Lozano
Agency owner, Konker Digital
5 out of 5 stars

“Morningscore is the easiest SEO tool I've ever seen and used – and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.”

Rasmus Schübel
Owner & Founder, kreativling
5 out of 5 stars

“A truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.”

Heidi Kerstein
Marketing coordinator, Fitness Engros A/S
5 out of 5 stars

“Morningscore is a valuable SEO tool that quantifies the value of each keyword's ranking. The daily update of my 'Morningscore' makes the effect of my work measurable.”

Asger Storebjerg
5 out of 5 stars

“Super lightweight SEO tool. It is the perfect tool for us, because it gives us an overview of our SEO without us needing to get into details.”

Eric Frederiksen
CEO, Compware