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Key Takeaways
- Prioritize NAP consistency by ensuring your business name, address, and phone number match your Google Business profile exactly.
- Improve your contact page SEO by adding ContactPage schema markup and embedding a Google Maps widget to help search engines understand your location.
- Enhance user trust and page depth by including customer testimonials, team photos, and clear calls-to-action.
- Write a unique, action-oriented meta description and title tag under 60 characters to encourage more clicks from search results.
- Avoid thin content by listing your service areas, opening hours, and helpful internal links to support resources.
Your “Contact Us” page serves as a crucial hub for site visitors, potential customers, and partners, offering more than just basic contact details like your address and phone number. When it comes to contact page SEO and optimizing this page for search engines, prioritize usability above all else.
15 ways to optimize your contact page SEO:
1. NAP: Add your business name, address, phone number
The first and foremost step is to ensure that your actual business name, address, and phone number (referred to as NAP) are prominently displayed. This not only assists in easier discovery of your company during local searches but is also crucial for achieving a high ranking in Local Search, particularly for local businesses.
NAP represents the most vital contact information on your website. Both search algorithms and website visitors rely on this information to gauge the relevance and trustworthiness of your website in relation to search queries.
Your NAP needs to be correct and consistent throughout your entire page, and it needs to match the information in your Google Business listing. If the information differs (on the front page, in the footer, or across your service pages), it will confuse not only your potential clients but also Google.
So, make sure you recheck your entire site for NAP consistency. That is, your company name, phone number, and address on your contact-us web page should be exactly the same as the one you’ve listed on your Google Business profile.
2. List the areas your company services
Adding your service area is beneficial to both end-users and Google. It establishes where customers can expect coverage. Doing this helps you rank higher in Google, as the search engine is more likely to recommend businesses closer to the customer searching for a solution.
Setting a specific service area works great for the company too. With it, you’re more aligned about who your customers are and what problems they face daily. In turn, this helps you create more relevant content – be it for SEO, advertising, or copywriting – which allows customers to identify their own problems and convert easier.
Additionally, it provides relevant signals to Google about the areas where it should display your business on platforms like Google Maps when customers search for your keywords.
3. List your opening hours and holidays
Listing your opening hours is essential for managing customer expectations and boosting local SEO. When you provide clear, up-to-date hours, search engines can accurately inform users if your business is “open now,” which can significantly increase your click-through rate from the search results.
Don’t forget to include special hours for holidays or seasonal breaks. This prevents frustrated customers from showing up at a closed office and helps Google trust that your information is current. Use a clean, easy-to-read table or list so visitors can find the info in seconds.
Providing these details also adds more helpful content to your page, which helps you avoid falling into the “thin content” trap. It is a simple way to show both users and search engines that your business is active and reliable.
4. Write an optimized title and meta description
When it comes to SEO, few things are more important than customizing how your page appears in the search results. Relevant title tags and meta descriptions incentivize the users to click on them, which ultimately brings your more potential customers. We’ll look at exactly how you can write an SEO meta description and title tag for your contact page SEO below.
5. List customer support team members
Listing team members on your contact page can be a good tactic when trying to avoid thin content. However, listing all of your team members can be excessive, especially if you’re a larger company.
Instead, you can help users simply by listing employees who are directly responsible for handling customer issues. For example, you could only feature your customer support employees – in other words, the people that customers can actually reach.
Additionally, because you’re showing real people on your website, this helps build trust with your potential or existing customers. In turn, this can increase customer satisfaction and ultimately bring you more sales.
6. Add a contact form or chat support
Adding a contact form on your contact page can help you make your contact page more interactive and avoid thin content. Even if an issue arises in the odd hours of the day, users feel more secure knowing they can reach out for help.
Additionally, sometimes all customers need is to be heard, so providing that as an option can increase your customer satisfaction. Happy customers are more likely to do business with you again and recommend you to their peers, propelling your brand higher in the search rankings.
Alternatively, you can opt-in for a chat support plugin. However, remember that in this case, you would be running external scripts on your page, which can slow down your website. On top of that, JavaScript content is often harder for search engines to read and doesn’t directly provide SEO value.
In any case, one of these solutions is better than none. It’s always better to genuinely help your customers than focus on individual metrics – as those other metrics are often a product of happy customers and can be influenced directly by them.
7. Use a compelling Call-To-Action
To optimize your contact page SEO, we recommend that you add an effective CTA. Most often, the CTA on each page directly relates to the purpose of the page. When it comes to contact pages, that purpose is simply to get customers to get in touch with your business.
Doing this can improve the usability of your website and keep people for longer in your content universe. Keeping people on your website in a natural way is a good indicator of having a strong brand that people are interested in. Over the long run, this can help improve your search engine rankings.
8. Add visuals of your physical location
Adding images and videos of your physical location is a great way to diversify the type of media on your contact page, which can help your SEO. Additionally, it helps customers find the right way when they are in need of your services.
Doing this is especially important if your premises are something customers interact with. A well-maintained physical location speaks well about the business and shows that you care about the problems you solve.
This is not limited to stores with physical locations. Even if you are an online company that people don’t visit, showing your actual location builds up extra trust.
9. List any additional information
When it comes down to written content, a way to add more is to list any additional information that isn’t mentioned on other pages.
For example, this could be alternative ways to contact you (e.g., fax) or if your customers can do business with you through third-party suppliers. Alternatively, if you have multiple ways for customers to get in touch, you can list your response times on each channel.
10. Add the ContactPage schema markup
A quick way to help search engines understand the contents of your contact page SEO better is to use the “ContactPage” Schema markup. Schema is a global microdata web standard started in 2011 by Google, Yahoo, Microsoft, and Yandex. It helps search engines return more informative results based on the web page’s contents.
Marking up your page with “ContactPage” can allow search engines to display rich information about how customers can get in touch with you directly in the search results. Doing so can make your search results more prominent with potential customers looking to contact a company in your industry.
11. Embed the Google maps widget
Another great functionality from a user point of view is to embed the Google maps widget to your contact page. This allows users to quickly get an idea of the area where you’re located. Additionally, it adds more interactive content to your page, making it more attractive for Google.
12. Add social proof, testimonials, or reviews
Prospects are highly likely to check out your contact page when deciding to do business with you. Because of that, it’s always a good idea to add some reviews from previous happy customers.
This can nudge your new prospects to either explore further or commit to doing business with you. It is also a practice that boosts your credibility. In turn, this improves your branding, which is critical for contact page SEO.
13. Create internal links to useful resources
Internal links are a great way to add more written content to your contact page because they are usually inserted contextually. Furthermore, they are critical when optimizing your contact page SEO strategy.
Thinking about internal links you can feature often inspires you to create new content. Written content is yet another vital factor for ranking. For example, you can link to any helpdesk you have where customers can find solutions themselves.
14. Add external links if applicable
If you offer products originally produced by other companies, you can also list your suppliers on your contact page and link to their sites. External links are important for SEO, and contextually linking out can also improve your trustworthiness with prospects.
Alternatively, most industries have some government organization or union that monitors the industry. Where applicable, you can add an external link to the contact information of such authorities, work unions, certificates, or rewards.
15. Reiterate content from your “About” page
Lastly, if you’re still looking for more content to add to your contact us page, you can rephrase some content from your about page. Specifically, what helps most customers is general information about your company and specifics if you have multiple locations.
However, keep in mind that in-depth details about your founding, mission, vision, or day-to-day operations are best left out. The contact page should be functional and quick to navigate.
Too much content on it, and you run the risk of confusing potential customers. Information overload can also increase the chances of bad reviews from customers who can’t find how to contact you. This can hurt your online reputation and contact page SEO – which are especially important for local businesses.
But what happens if your about page isn’t well-optimized? Worry not, as we have your back. Our about us page SEO article guides you through the exact steps to writing killer content that presents your company in its best light.
How to write an SEO meta description for your contact page SEO?
Things might look hard when it comes to writing a meta description for your contact page. But worry not, as we’ll show you exactly how to optimize yours. The thing to keep in mind here is the specific purpose of the description.
The most important function of your contact page’s meta description is to show users that they have found the right page they were looking for. As a general rule, your contact page SEO meta description should be under 160 characters, contain your keyword, and inform users they’ve found what they’re looking for.
Aim for a short meta description that is accurate to the page’s contents, as Google can rewrite less relevant descriptions. Additionally, don’t leave your meta description blank. Doing this can result in random content from the page being displayed as Google tries to provide any information possible about the page.
Usually, information isn’t structured in a “meta-description-friendly” way on contact pages. For example, in the image below, you can see that Google has pulled the text from some quick links from the page itself.
In contrast, writing a relevant description that is inviting can promote more clicks. Seeing a meta description like the one in the example below invites users to feel they have found the right resource.
As you can see, this meta description is engaging and actionable. It uses verbs and action words and promotes the content users can find on the page. For example, the sentence “Check out our catering menu here” gives the impression that users can find the menu readily available on the contact page.
This means that the company has found a great strategy to keep users for longer on their site. Additionally, this also helps with adding content to your contact page – thus avoiding thin content.
If you’re looking to learn more, read our guide on how to write better meta descriptions for SEO.
How to write an SEO title tag for your contact us page?
Optimizing your contact us page title for SEO can seem intimidating. It is important to get users to click on your result and not accidentally end up at your competitor’s doorstep. Let’s break down how you can write effective page titles without overcomplicating the process.
As a general rule, your “Contact” page’s SEO title tag should be around 50-60 characters long, feature your keyword, and inform users that they have found what they are looking for. Write concise title tags that stand out from competitors, invite users to click, and contain your brand name.
Avoid the trap of writing title tags only for search engines. Although your title tag is a direct ranking factor, your primary goal is to write for users. This will ensure your contact page SEO content sounds natural and isn’t automatically generated. This prevents Google from replacing your title with content it finds more relevant.
Also, similar to your meta descriptions, try to incorporate action words in your title tag. Phrases like “contact us now” make your page stand out because it incentivizes users to click.
Remember to have a short, concise page title; otherwise, Google won’t display it past the 50-60 character mark. You should front-load your page title with value so it doesn’t get truncated, leaving users wondering what is on the page.
Always put your main point at the front of the title. Afterward, include the supporting part of the headline after a delimiting character like a colon, comma, or the vertical bar (pipe) symbol.
If you’re running out of space (e.g., if you have a long brand name), try to use common abbreviations. Doing this will ensure that your page titles communicate the full value proposition while still fitting within the character limit set by Google.
Check out our guide on how to write better page titles for SEO overall.
Which SEO keywords are best for a “Contact us” page?
Using SEO keywords on your contact page can be somewhat tricky. Using too many keywords on your contact page can confuse Google about what your page is about.
As a general rule, you can include keywords that explain what your business is about on your contact page. However, unlike landing pages, contact pages shouldn’t be optimized for any specific keyword. Keep your main keywords to a minimum by mentioning your top services in one to two sentences.
A “Contact us” page’s content is usually pretty thin, so you won’t have the opportunity to write these keywords more than once anyway – which is good. You are not optimizing this page for any specific keyword as you do with your landing pages.
Instead, you mention keywords that show the essence of your business, so it’s easier for Google to show your business address in Google Maps and the Local map pack. As an example, here’s our sister company Morningtrain. You do not need more than two sentences to mention your top services.
You can also use generic keywords that people use when searching for local businesses. These include “where is X,” “Y near me,” and “find a Z.” It is helpful to use any of those on your contact page SEO, but make sure it looks natural and not forced.
For example, you can write: “Trying to find a good dentist near Preston Road? We are located at Jameston Rd, just 200 feet from Preston Road.” Doing this allows Google to pick up on the context and rank you better for generic searches, which you can monitor using a keyword management tool.
5 best “Contact Us” page examples
We’ve looked at concrete ways to improve your contact page SEO and user-friendliness. Now it’s time to get the creative juices flowing. Here are some of the best and most creative examples of contact pages.
1. Contact Page Example – Website.com
The first example is a simple yet effective contact page from website.com. Here, you can see they feature a timeless design because of how things are arranged.
Throughout their page, they’ve listed their exact NAP information to fully SEO their contact page. Additionally, they feature very relevant Call-To-Action buttons that assist the users in exploring this page.
Users can either open a support ticket, start a live chat directly, or see the status of their current open tickets. Better yet, they have integrated their learning center with minimal effort via three buttons leading to video tutorials, a knowledge base, or resources.
2. Contact Page Example – T-Mobile
At the very top of their page, the first thing the user sees is a call to action prompting them to use their Self-Service Help Center. This gives the user an option to find quick answers without waiting for customer support. It also helps T-Mobile deal with their high demand for support.
T-Mobile has also provided contact information for both businesses and individuals. This ensures they have the best-suited staff members available to help each customer profile.
Scrolling down the page, we also see they’ve listed contact information specifically for Payments and Bankruptcy. Finally, they list their most Frequently Asked Questions directly on the page, reducing friction for customers. T-Mobile is a great example of well-done contact page SEO!
3. Contact Page Example – Samsung
Next up is Samsung’s masterfully crafted contact page. Unlike T-Mobile, Samsung focuses on community help in their CTAs. Some customers assume they won’t find what they need in a basic Help Center.
Instead, they maintain an active community of members who assist each other. Having a community also builds trust, since users believe others have experienced the same issues they are dealing with.
This provides security for end-users because they feel answers are more personalized. This is especially true for companies that may have built a negative reputation for their customer support.
Samsung has tailored the page to different needs, provided supplementary CTA buttons like “Locate A Repair Center,” “Request Service,” or “Printer Support.”
One thing that stands out is that large companies often do not list an exact NAP for SEO. Samsung has dozens of offices worldwide, and an exact address on their global page would be problematic. Instead, they offer digital help and use a separate Locator page for physical repair centers.
4. Contact Page Example – The California Beach Co’s
Let’s look at a more relatable case for most of us. This contact page with great SEO is from “The California Beach Co,” which sells beach tents and blankets through its eCommerce store.
They’ve done a great job of keeping things simple. There isn’t anything extraordinary, but no information is missing either. On their contact page, the company has listed their contact phone number and address.
As we mentioned earlier, they feature both a contact email AND a contact form on the same page. This is great for customers who prefer writing directly and those who like standard forms. They also feature a link for the “Track Order Status.”
5. Contact Page Example – Bridport Car Repair Centre
I absolutely love this last example from a vehicle service center in the UK. They clearly understand how customers use this page. Straight off the bat, you see their detailed NAP information listed in a blue box that stands out.
Besides just NAP, they’ve listed relevant company info like their Registration and VAT Number. Next to that, they list business hours with a detail that highlights the current day of the week. This saves the customer mind space.
Scrolling further down reveals both their email and a form. To end the page, they have a Google Maps integration that points out their location.
Before we end, note one more little detail. They’ve added great social proof via a slider with customer reviews directly on the contact page.
Conclusion
I hope this article gave you some ideas to make your contact page perfect. You will make your website visitors happy, and hopefully, Google rewards you with higher rankings or a local map pack listing.
If you are a webshop owner, you should check out our eCommerce SEO article to learn more about optimizing specific business sites.
Frequently Asked Questions
Does contact page seo actually help with local search rankings?
Yes, optimizing your contact page is one of the most effective ways to boost your local search presence. By ensuring your NAP (name, address, phone number) information is consistent and listing your specific service areas, you provide Google with the data needed to show your business in the local map pack. It is all about building trust with both your visitors and search engine algorithms.
How do I use schema markup to improve my contact page seo?
You should implement “ContactPage” schema markup to help search engines better understand the specific purpose and details of your page. This standardized code makes it easier for Google to identify your contact details and display them as rich results or snippets directly in search results. You can find technical documentation and examples for this specific markup at Schema.org.
Is a contact form better than a simple email link for SEO?
A contact form is generally better for your contact page seo strategy because it adds interactive content and helps you avoid “thin content” penalties. While offering an email link is helpful for users, forms keep visitors on your site longer and provide a clear, trackable call-to-action. Just make sure the form is mobile-friendly and doesn’t slow down your page with heavy scripts.
Does embedding a Google Maps widget improve my rankings?
Embedding a Google Maps widget is a great way to add interactive, location-based content that search engines value. It validates your physical business address and helps Google understand exactly where you are located, which can improve your visibility for “near me” searches. It also provides a better user experience by helping customers navigate to your office without ever leaving your website.
What should I include in my contact page meta description?
Your meta description should be under 160 characters and include action-oriented words that tell users they have found the right place. Be sure to include your main keyword and a brief mention of how you can help, such as “Contact our team for expert support.” This encourages more clicks from the search results while showing Google that your content is relevant to the user’s intent.
Why are business hours important for contact page seo?
Listing your opening hours is essential for managing customer expectations and helps Google tell users if your business is “open now” in the search results. This specific data can significantly increase your click-through rate and builds brand reliability. It also adds more helpful, unique content to your page, which prevents search engines from viewing the page as low-value or thin.
