Semrush alternative

Morningscore is an all-in-one SEO tool and a great alternative to Semrush. Compare in the table šŸ‘‡ļø

A potential Semrush alternative?

Morningscore vs. Semrush

See how Morningscore compares to Semrush.

Metrics*
Morningscore logo 01 - Morningscore SEO tool
semrush logo
Keyword rank tracking
Keyword difficulty
Keywords updated Daily Daily
Tracked keywords amount 100 500
Keyword research
User management
External links
Competitor analysis
Website analysis (onsite audit)
Backlinks monitoring
Keyword explorer
Website projects 3 5
White-label reports
Price $49 $120
  • Lyreco
  • benu en - Morningscore SEO tool
  • JDE
  • eg en - Morningscore SEO tool
  • KPMG
  • Intersport
  • smooth robotics en - Morningscore SEO tool
  • shipmondo en - Morningscore SEO tool

Who is Morningscore?

Morningscore was founded in Odense, Denmark in 2018. We set out to build a different and uncomplicated SEO tool. Our mission is to be in the top-3 SEO tools globally.

  • +1.000 customers in 30 countries
  • Received +1 mio EUR in funding
  • Down to earth and chill team, even if our brand is in space šŸ˜‰

Read more about us here

The team behind Morningscore
Morningscore's features

Our tools are a potent alternative to Semrush

We Simplified SEO with strong tools. Simple design on the surface but powerful data and filters below.

Semrush alternative

Several new customers mentioned they switched from Semrush to Morningscore. So this is our best argument here. Test our tool for free in 14 days and decide for yourself if we are a good Semrush alternative or not.

An easy overview

  • Track your SEO progress
  • See what your Google traffic is worth
  • All-in-one SEO tool
  • Great data accuracy similar to Semrush

This is why we believe Morningscore is a potent Semrush alternative.

Competitor SEO analytics

Many praise Semrush for great competitor analysis. This is certainly true. Morningscore's approach is a little different:

  • focus on simplicity and overview.
  • Analyze, track and monitor your competitors in just a few clicks
  • Easy table and graph comparison

Keyword tools

Customers mention that Morningscore's keyword tools are a great alternative to Semrush because:

  • Great and simple overview
  • See all keywords ranking on Google
  • Track daily rank changes
  • Group keywords in Folders
  • Research new keywords

Monitor onpage health

Morningscore's SEO checker is a nice alternative to Semrush. We focus on an easy overview and actionable tasks. In comparison we believe you will find our audit tools easier to navigate and take action on while still having tons of relevant data.

See your full link profile

  • Check your backlinks and the effects they play on your SEO
  • See all the websites linking to you
  • find out immediately when you lose or gain a link
  • Morningscore's backlink checker is a cheaper substitute to the backlink tools you find in Semrush
pricing bg - Morningscore SEO tool
Pricing

Find the perfect plan for your space journey

No hidden fees. Prices shown excl. VAT.
Cancellation must be done before the next invoice.

Lite
49 USD/mo
100 Keywords 3 Websites 2 Users
For the small business that is new to SEO.
Business
69 USD/mo
500 Keywords 10 Websites 4 Users
For the intermediate user who is growing their SEO.
Pro
129 USD/mo
2000 Keywords 30 Websites 10 Users
For the professional SEO expert working on numerous projects.
Premium
259 USD/mo
5000 Keywords 100 Websites 20 Users
For the international company or agency. Upgrades possible.

Cheaper Semrush alternative with all the essential features

Semrush has build a reputation as a premium SEO tool over the years because of their powerful tool and wide range of features. But Semrush is not the only available tool to analyze and develop your SEO. There are many alternatives to Semrush, including Morningscore that offer all the essential features to perform keyword analysis, keyword tracking, a top tier link checker, onsite audit tool, SEO reports, overall SEO monitoring and task management.

Semrush comes with a big price tag with prices starting from 139USD/mo plus a bunch of add-on's making the price for Semrush very high and expensive.

Although it might sound quite bad, Semrush is in reality a good SEO tool with a huge variety of tool features. However, if you are looking for an affordable and intuitive alternative to Semrush, Morningscore is the tool for you.

Semrush provides users with extensive functionality but is often perceived as lacking on intuitiveness, a slow interface and a bit overwhelming making it hard to understand and use all the data for impactful SEO tasks.

While some SEO tools load up on niche extras that only a few users ever need, we believe in focusing on what actually drives results. At Morningscore, weā€™ve streamlined our tool to deliver only the most impactful features without piling on unnecessary costs.

As a fast-growing Semrush competitor, weā€™ve cut through the clutter to offer a powerful, affordable, all-in-one SEO solution that keeps you focused on what really matters: achieving your SEO goals without breaking the bank.

When to chose a competitor as an Semrush alternative?

Many users seek Semrush alternatives due to its high cost and complex, feature-heavy interface, which can be overwhelming for beginners and non-SEOs. Although it becomes intuitive after some use, the initial experience can be challenging and learning curve bumped.

We get why users might explore other optionsā€”Semrushā€™s free plan offers only basic access, while tools like Morningscore provide a longer 14-day free trial, giving users more time to test it out.

Additionally, Semrush plans cater to single users, with costly add-ons for each extra seat. In contrast, Morningscoreā€™s plans contains more user seats the bigger the plan is with the smallest plan containing 2 user seats as standard making it a more affordable alternative for teams and agencies.

Here is some of the most common reasons that users seek alternatives to Semrush

  • Semrush is a hard nut to crack as its non-intuitive interface makes it hard to figure out as well as finding the most impactful things to focus on.
  • Semrush is a costly tool with pricing from 139USD/mo for the smallest plan making it inaccessible for beginners, small companies and even agencies trying to be cost-effective which makes them look for cheaper alternatives.
  • Semrush contains an extensive list of add-ons making the price increase even more. Basics add-ons as user seats is priced from $45/mo per user all the way up to $100/mo per user.
  • As a good old fashioned flow-TV pack you are forced to pay for a lot of features that many users will never use. You are unable to select the essential tools and ends up paying for an extensive list of tools out of your needs.

Why Morningscore is the obvious Semrush alternative

Morningscore is an ideal choice if youā€™re looking for alternatives to Semrush or considering ending your Semrush subscription.

Hereā€™s why Morningscore might be your perfect alternative:

  • Weā€™ve cut the fat to offer you an all-in-one SEO tool without the noise. No excessive niche features, no one-off tools youā€™ll rarely use.
  • We keep things simple. Our interface is fast, smooth, and easy to navigateā€”without the overwhelming complexity often found in larger systems.
  • Our unique gamified system doesnā€™t just track metrics; it helps you choose and execute your next SEO task, keeping you engaged and on track.
  • Essential tools are all here: keyword analysis, keyword tracking across 167 countries, link management, on-page audits, task management, reporting, and CPC valuesā€”all to help you achieve your daily SEO goals.
  • Enjoy unlimited chat support with real SEO experts, available on all plans, with responses in minutes.
  • Join our LinkedIn community to connect with like-minded professionals, whatever your experience level.
  • Our pricing is more affordable and beginner-friendly, starting at just $49 per monthā€”making Morningscore a cost-effective alternative to Semrush.
  • And yes, we also have a company tractor and wear spacesuits. Thatā€™s Morningscore in a nutshell!
Semrush alternative

Questions about Morningscore vs Semrush

We cannot comment on this in detail and we cannot point to a definite trend. But our experience since the beginning of 2022 is that we have had a number of new customers tell us that they have switched from Semrush to Morningscore. So this is the reason we consider ourselves a Semrush alternative.

What users coming from Semrush often tells us is that they were looking for cheaper alternatives as well as an easier and more intuitive system making.

Yes, there are several good alternative SEO tools to Semrush. Morningscore is certainly not the only option. See our popular post about top SEO tools here.

Semrush has a lot of filters and data available when it comes to backlinks. Moz, Ahrefs and Semrush constantly battle over who has the best and freshest link databases. Currently we believe that to be Moz, but every provider has countries and industries where they are the strongest.

if your needs are heavy duty link building, do consider one of the 3 mentioned. Our pick would be Moz.

But you might find that Morningscore covers you perfectly as a great Semrush alternative for link building:

In Morningscore's Link Tool, you can see your full backlink profile and carry out a fast and effective backlink analysis. With it, by default, you can also monitor backlinks for any tracked website.

And when it comes to broken internal or external links, you can access all of that information in the Health Tool.

Don't worry about the quality of the backlink data as our link data is provided by Moz.

Yes, with Morningscore you're perfectly able to do competitive analysis. Domain comparisons can be done using features like the domain overview and competitor keyword ranking.

Through our keyword tools, you're also able to see the search results for any keyword where you or your competitors are positioned.

We collect premium data from 7 different partners. In general you can expect our data to be on pair with the top-3 SEO tools Semrush, Ahrefs and Moz. Their databases are much bigger than ours, but we operate differently. When you type in a website, we collect the data on-demand from all of our partners. That makes the data more fresh, but the initial load will be a little slower (10 seconds instead of 3 seconds roughly). You can read more about our data here: https://morningscore.io/is-morningscores-data-quality-good/

Morningscore is indeed a good alternative to Semrush, however, our tool is not a free alternative to Semrush. But no premium SEO tool offers a free version because providing accurate data is expensive.

We do offer a free 14 days trial without a need for credit card.

Our pricing is much lower than most of the other tools - with very comparable quality of the data. Our smallest plan provides access to most of our powerful features.

See more here: https://morningscore.io/pricing/

We crawl and report data from Google exclusively. Focus is what enables us to build a polished product.

While Search Engine Optimization can get very complex, the majority of it isn't.

Because of that, we believe our tool is a great fit even for people who aren't experts. This also applies for those who are not strictly working in digital marketing either - such as business owners or managers.

In fact, we would go as far as saying our tool is easier to use than Google Analytics and, therefore, one of the best Semrush alternatives when it comes to user-friendlyness.

Morningscore is a clear way to grow your search engine rankings, and therefore, your organic traffic.

If youā€™re looking for an alternative to Semrush, itā€™s essential to find an SEO tool that meets your needs without straining your budget. While Semrush offers a broad array of features, many users donā€™t require the full suite and, consequently, might find the high cost unnecessary. However, itā€™s crucial not to sacrifice essential capabilities just to cut costs; you need a tool that provides accurate insights to effectively enhance your SEO performance. By finding a balanced option, you can achieve impactful SEO without overpaying for features you wonā€™t use.

Here is the essential tools an alternative to Semrush should provide you with:

  • Keyword research feature
  • SEO audit / website health
  • Rank tracking
  • Backlink checker
  • Competitor analysis
  • Local SEO tracking
5 out of 5 stars

ā€œMorningscore provides a simple overview of competitors, and most importantly, makes working with SEO fun! The "Mission" tool is a favorite, but the "Health" section is also a useful feature that easily explains what adjustments and corrections need to be made on my website.ā€

Bjorn Marius Narjord, an Independent SEO Consultant from Intent SEO

BjĆørn Marius Narjord

Owner and SEO-specialist, Intent SEO
5 out of 5 stars

ā€œMorningscore is the easiest SEO tool I've ever seen and used ā€“ and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.ā€

rasmus schuebel kreativling morningscore review

Rasmus SchĆ¼bel

Owner & Founder, kreativling
5 out of 5 stars

ā€œA truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.ā€

heidi kirstein seo tool review

Heidi Kerstein

Marketing coordinator, Fitness Engros A/S
5 out of 5 stars

ā€œMorningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.ā€

patrick qureshi salary.dk

Patrick Qureshi

CMO, Salary.dk
5 out of 5 stars

ā€œIā€™ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because itā€™s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.ā€

christina lund schmeltz

Christina Schmeltz

Owner, LS Marketing
5 out of 5 stars

ā€œI use Morningscore because SEO is not my specialty, and I donā€™t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.ā€

esben oesterby

Esben Ƙsterby

Founder, IvƦrksƦtterhistorier
5 out of 5 stars

ā€œI was looking for a tool to help my customers see exactly what weā€™re working on and what value it gives them. Iā€™ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.ā€

Trolle Hansen trolle reklame

Trolle Hansen

Owner, Trolle Reklame
5 out of 5 stars

ā€œThree years ago I chose Morningscore because I was new to SEO and it was the easiest SEO tool to use. I'm still using Morningscore because it is regularly updated and becomes more powerful with every release. It's fun to use. Morningscore is such an integral part of my day. I check it before I check my email.ā€

sven recommends Morningscore's SEO tool

Sven Radavics

Founder, intribe.co