NightWatch alternative

Morningscore is an SEO tool alternative to NightWatch. Compare the two below, and see which tool fits you best.

Morningscore screenshot

What is Morningscore?

Morningscore is a comprehensive Danish online SEO tool that is 100% focused on ease of use and gamification and provides a great alternative to NightWatch.

The tool makes SEO easy to manage. Morningscore's user interface is less cluttered and requires way fewer clicks than NightWatch, but underneath the sleek exterior, powerful data and advanced features are still available.

NightWatch was founded 2016 in Slovenj Gradec, Slovenia 🇸🇮
Morningscore was founded 2018 in Odense Denmark 🇩🇰


For those who prefer a clean and user-friendly interface and value motivation from their SEO tool, Morningscore is a great alternative to NightWatch. You can compare the specific differences in the table below.

The main distinction between the two tools is that NightWatch primarily focuses on keyword tools and rank tracking, whereas Morningscore is an all-in-one tool with a strong emphasis on user-friendliness.

SEO tool comparison

Morningscore vs. NightWatch

See how Morningscore compares to NightWatch. All data displayed is for the smallest plan available, and API access is not listed as it's not in the small plan in any SEO tool.

Morningscore logo 01 - Morningscore SEO tool
Organic keyword difficulty
Keyword rank tracking
Keyword update frequency Daily Daily
Tracked keywords 200 500
Keyword research
User management
PPC metrics
Competitor analysis
Website audit
Backlink monitoring
SEO reports
Tracked websites limit 5 50
Pricing $65 $39
Whitelabel reports
  • Hubspot logo
  • useproof
  • marketing sherpa logo
  • CHRON logo
  • rebrandly
  • printful
  • planable
  • databox
Morningscore's features

A quick and simple overview

Simplifying SEO is our specialty. Check out below how our tool gives you a quick and simple overview of your SEO.

NightWatch alternative

Unlike NightWatch, Morningscore provides a comprehensive toolbox of valuable features that eliminates the need for any additional SEO tools. With Morningscore, you can track and research keywords, monitor and identify link opportunities, conduct fast and actionable SEO audits, and analyze competitors from top to bottom.

SEO analytics

Morningscore offers a comprehensive suite of features that allows you to easily manage and monitor all of your SEO work in one tool, making it an excellent alternative to NightWatch for tracking your SEO progress, ROI, and the actual value of your Google traffic.

Competitor SEO analytics

With Morningscore, keeping track of your competitors has never been easier. With just a few clicks, you can get a simple overview of your competitors' SEO and easily analyze, track, and monitor their strategies to stay ahead of the SEO game.

Keyword management

Morningscore's keyword tool enables you to monitor all the keywords you appear for on Google, track your most valuable national or local keywords, and research and identify new opportunities. Additionally, the tool provides valuable insights into your competitors, revealing who they really are and how you can stay ahead of them.

Site audit

If you're looking for a reliable alternative to NightWatch's Site Audit, Morningscore's Health Tool is a perfect choice. With this tool, you can quickly uncover low-hanging fruit and prioritize your SEO efforts. Morningscore provides a comprehensive overview of all your website issues, along with actionable recommendations for fixing them and a clear indication of their value.

See your full link profile

Morningscore's Link Tool is an excellent alternative to NightWatch's backlink tool for checking the impact of your backlinks on your SEO. With this tool, you can easily view all the websites linking to you and receive immediate notifications when you gain or lose a link.

pricing bg - Morningscore SEO tool

Find the perfect plan for your space journey

No hidden fees. Prices shown excl. VAT.
Cancellation must be done before the next invoice.

49 USD/mo
100 Keywords 3 Websites 2 Users
For the small business that is new to SEO.
69 USD/mo
500 Keywords 10 Websites 4 Users
For the intermediate user who is growing their SEO.
129 USD/mo
2000 Keywords 30 Websites 10 Users
For the professional SEO expert working on numerous projects.
259 USD/mo
5000 Keywords 100 Websites 20 Users
For the international company or agency. Upgrades possible.

Have any questions?

While WooRank is mainly designed for keyword tracking and SEO audits, Morningscore provides a complete SEO tool with all the features you need for a successful SEO project. With a focus on user-friendliness, Morningscore offers a simple SEO overview, suggestions for SEO tasks, and even rewards you with XP and levels when you complete actions (missions).

Moreover, Morningscore continuously measures the value of your SEO activities, allowing you to plan your efforts more effectively.

Yes, you can try the tool by signing up and you will automatically get the 14-day trial period.

The trial gives you the full functionality all accounts have and it's 100 % free.

During that time, we will show you live data for your website.

No, you will not get an invoice once the trial is over.

Yes, the trial is 100% free for 14 days and in contrast to NightWatch, we don't even ask for your payment information to try the tool.

Your data is updated daily with the exception of "health" data as you need to press the "scan" button to start a fresh crawl.

Yes, with a trial account, you will get the full Morningscore experience free of charge. You will have all the same features as you get with our biggest and most expensive plan "Master Suite".

The only difference is the amount of data available during the trial period regarding the number of keywords, websites etc.

Yes, you can track your website for several countries by adding it through the menu at the top-left of the screen.

No, it's not and we would never say that about any competitor. We believe that Morningscore is a good alternative to NightWatch not solely because of its user-friendliness but also the comprehensive set of SEO tools available with deep and precise data.

There is. Morningscore is just one alternative to NightWatch. Take a look at our top 20 favorite SEO tools here.

5 out of 5 stars

“Morningscore provides a simple overview of competitors, and most importantly, makes working with SEO fun! The "Mission" tool is a favorite, but the "Health" section is also a useful feature that easily explains what adjustments and corrections need to be made on my website.”

Bjorn Marius Narjord, an Independent SEO Consultant from Intent SEO

Bjørn Marius Narjord

Owner and SEO-specialist, Intent SEO
5 out of 5 stars

“Morningscore is the easiest SEO tool I've ever seen and used – and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.”

rasmus schuebel kreativling morningscore review

Rasmus Schübel

Owner & Founder, kreativling
5 out of 5 stars

“A truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.”

heidi kirstein seo tool review

Heidi Kerstein

Marketing coordinator, Fitness Engros A/S
5 out of 5 stars

“Morningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.”

patrick qureshi

Patrick Qureshi

5 out of 5 stars

“I’ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because it’s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.”

christina lund schmeltz

Christina Schmeltz

Owner, LS Marketing
5 out of 5 stars

“I use Morningscore because SEO is not my specialty, and I don’t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.”

esben oesterby

Esben Østerby

Founder, Iværksætterhistorier
5 out of 5 stars

“I was looking for a tool to help my customers see exactly what we’re working on and what value it gives them. I’ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.”

Trolle Hansen trolle reklame

Trolle Hansen

Owner, Trolle Reklame
5 out of 5 stars

“Three years ago I chose Morningscore because I was new to SEO and it was the easiest SEO tool to use. I'm still using Morningscore because it is regularly updated and becomes more powerful with every release. It's fun to use. Morningscore is such an integral part of my day. I check it before I check my email.”

sven recommends Morningscore's SEO tool

Sven Radavics