6 Ways to Make Your YouTube Videos Rank Higher in Search

How to rank better on Youtube - SEO

Did you know that YouTube is the second largest search engine in the world? It’s so popular that 300 hours of video are uploaded to YouTube every minute! If you’re looking to market your business or product, creating videos for YouTube can be a great way to reach a large audience. But you’ll need to do a lot more than just upload your video and hope for the best. To rank highly in YouTube Search, there are a few things you can do that will help increase the likelihood of people finding your content. In this post, I will share with you 6 ways to make your videos rank higher in YouTube searches.

1. Make sure your titles and descriptions are keyword-rich

Here are some things you can do to make sure your titles and descriptions are keyword-rich in youtube so that you can rank higher in the search engines:

  • Make sure that your titles and descriptions contain a call to action, so you can get more clicks from the searchers. A good trick is to put a number in your title, like “10 Ways To Be More Productive At Work” or something similar. And make sure you use keywords related to what people are searching for!
  • Use a variety of keywords that are relevant to your content. Do this by including keywords in your titles, descriptions, and tags. You can also choose specific keywords for different videos or segments within a video. For instance, if you wanted to create a tutorial video about using a specific product, you could include “tutorial” as one keyword and “product name” as another.
  • Include your main keyword in both the title and description. This will help YouTube understand what your video is about and match it with relevant searches.

By following these simple tips, you can ensure that this will ultimately lead to more traffic and views for your videos.


2. Avoid duplicate Youtube content.

Youtube can demonitize your channel if they believe you are doing duplicate content. Read our popular guide on youtube duplicate content for practical tips.


3. Use closed captions to help viewers find your videos

Closed captions are a great way to help your videos stand out in YouTube. By including captions in your videos, you make them more accessible for viewers who may be deaf or hard of hearing.

Adding closed captions is simple – just follow the steps in YouTube’s built-in captioning tool. You can add titles and descriptions to your videos using the same tool.

  • To get started, open YouTube and sign in. Then, go to the Upload page and select the video you want to caption.
  • Once you’ve selected your video, click on the “Captions and subtitles” tab. From here, you can upload a pre-written transcript or srt file.
  • If you don’t have a transcript or srt file, don’t worry – you can still add captions manually. Just click on the “Add new captions or translation” button and start typing.
  • Remember to proofread your work before you publish it! Once you’re happy with your captions, click the “Publish” button to make them live.

With closed captions in place, your videos are sure to get more views and engagement on YouTube. So why not start adding captions today?


4. Add cards and end screens to keep people engaged

With video content becoming increasingly popular on YouTube, it’s important to know how to keep your viewers engaged and interested in what you have to say. One way to do this is by adding cards or end screens into your videos, which can help direct the viewer’s attention and offer additional information about your channel or brand.

Cards are small, rectangular images that appear in the top right-hand corner of the video player during playback. They can be used to promote other videos on your channel, as well as to provide links to websites or other online resources. End screens, meanwhile, appear at the end of a video and can be used to promote other videos, channels, or playlists. They can also include calls to action, such as asking the viewer to subscribe to your channel.

Adding cards and end screens to your videos will not only will  help direct viewers to other videos or resources that they might be interested in, but they can also serve as a reminder of your channel or brand.


5. Create thumbnails that stand out

If you’re looking to make your YouTube channel more successful, one of the best things you can do is create thumbnails. After all, these are what people will see when they’re scrolling through YouTube, and they’ll be more likely to click on a video if the thumbnail catches their eye.

So, how can you create thumbnails that really capture people’s attention? Below, we’ll talk about some of the best tips and tricks for creating standout thumbnails.

  1. Use bright colors and high contrast. A thumbnail with a lot of bright color will naturally draw viewers’ eyes, as it stands out on the screen. Similarly, using strong contrasting images or colors can also help your thumbnail to pop.
  2. Include a close-up of a person’s face. People are naturally drawn to other people’s faces, so including a close-up of someone in your thumbnail is likely to grab attention.
  3. Use an image that tells a story. A great thumbnail should give viewers a sense of what to expect from your video. So, choose an image that tells a story or showcases the main subject matter in an interesting way.
  4. Inject some personality into your thumbnail. When people see a thumbnail that looks overly slick or professional, they often assume it’s just another corporate channel trying to get more views. So, add some personality to your thumbnail by including a quirky image or humorous text.


6. Upload videos in HD quality

To ensure that your videos look their best when uploaded to YouTube, it’s important to understand the different video quality options that are available. Here’s a breakdown of the video quality options that are available on YouTube:

1080p: This is the highest video quality option that is available on YouTube. Videos that are uploaded in 1080p will look great on any device, including high-definition TVs.

720p: This video quality option is still quite high, and will look great on most devices. It’s a good option if you want to upload videos that are high quality, but don’t necessarily need to be in full HD.

480p: This is the standard video quality option on YouTube. Videos uploaded at this quality setting will look good on most devices, including smartphones and tablets.

360p: This is the lowest video quality option that is available on YouTube. Videos uploaded at this quality setting will look good on smaller devices, like smartphones and tablets, but may not be as high quality on larger screens.

Understanding the video quality options that are available on YouTube can help you choose the best settings for your videos, so that they look their best when uploaded. If you’re not sure which video quality option to choose, try uploading a video at each setting and see how it looks on different devices to determine which setting is right for your videos.


To summarize

YouTube is a powerful search engine in its own right, and if you can optimize your videos for higher rankings, you’ll be able to reach more people who are interested in what you have to say. Try using some of these tips the next time you upload a video, and see how your views and engagement rates change.

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