What we believe in at Morningscore

This is what a typical day at the Morningscore office looks like

To really catch a dream I imagine you need a why, what and how. This is ours. Co-written with Morningscore’s amazing team.


Create unlikely heroes

Creating SEO heroes that come out of nothing and make it big is such a joy and privilege. A world where the underdogs get a piece of the pie too is a better world.


SEO could feel good

SEO is often thought of as this boring thing with repetitive work and nerds analysing data with fancy spreadsheets and programming.

We are the anti-dote. We believe SEO is a cool race to be no. 1 and every step towards that should be celebrated with confetti and green checkmarks


The business world needs a little magic?

We wanted more fun at work, because it gives us energy to overcome big challenges, so we started wearing silver space suits at the office and bought a purple space tractor.And our customers are Captains that complete Missions to level up and grow their moon base inside Morningscore. Unexpected side effect: Their SEO grows much faster.

company tractor done - Morningscore SEO tool



  • Become known for the most awesome product in the galaxy
  • Create 1.000 unlikely SEO heroes. From nothing to big business.
  • Create a company where play is part of everything.
  • Plant 1 million trees



Be real

Self-irony is our oxygen. We are serious about work but not about ourselves. Imposters don’t belong here. Buzz-words are no go. Honesty is more important than comfort. We talk kindly but straight to each other and our customers. Everyone who meets us should feel treated as an equal and a friend.


Love your craft

Everyone is talking growth, growth, growth. But where is the love for the craft? Others can get bigger than us. But no one can overdo our love for the craft! We aim for a world leading product that inspires and delights in every corner you look. The journey is long and perfection will probably never come, but damn will we strive for it.


Do few things well

We believe in simplicity and focus. We will say no more than yes. We can only build amazing things when we focus.


Seek truths everywhere

Our HQ is on a perfect island in Scandinavia. But you can get stuck on an island and never change. We need to travel away from the beautiful island and seek truths everywhere in the world that we so love.


See more about us and our story here

5 out of 5 stars

“Morningscore provides a simple overview of competitors, and most importantly, makes working with SEO fun! The "Mission" tool is a favorite, but the "Health" section is also a useful feature that easily explains what adjustments and corrections need to be made on my website.”

Bjorn Marius Narjord, an Independent SEO Consultant from Intent SEO

Bjørn Marius Narjord

Owner and SEO-specialist, Intent SEO
5 out of 5 stars

“Morningscore is the easiest SEO tool I've ever seen and used – and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.”

rasmus schuebel kreativling morningscore review

Rasmus Schübel

Owner & Founder, kreativling
5 out of 5 stars

“A truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.”

heidi kirstein seo tool review

Heidi Kerstein

Marketing coordinator, Fitness Engros A/S
5 out of 5 stars

“Morningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.”

patrick qureshi

Patrick Qureshi

5 out of 5 stars

“I’ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because it’s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.”

christina lund schmeltz

Christina Schmeltz

Owner, LS Marketing
5 out of 5 stars

“I use Morningscore because SEO is not my specialty, and I don’t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.”

esben oesterby

Esben Østerby

Founder, Iværksætterhistorier
5 out of 5 stars

“I was looking for a tool to help my customers see exactly what we’re working on and what value it gives them. I’ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.”

Trolle Hansen trolle reklame

Trolle Hansen

Owner, Trolle Reklame
5 out of 5 stars

“Three years ago I chose Morningscore because I was new to SEO and it was the easiest SEO tool to use. I'm still using Morningscore because it is regularly updated and becomes more powerful with every release. It's fun to use. Morningscore is such an integral part of my day. I check it before I check my email.”

sven recommends Morningscore's SEO tool

Sven Radavics