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To really catch a dream I imagine you need a why, what and how. This is ours. Co-written with Morningscore’s amazing team.
Why
Create unlikely heroes
Creating SEO heroes that come out of nothing and make it big is such a joy and privilege. A world where the underdogs get a piece of the pie too is a better world.
SEO could feel good
SEO is often thought of as this boring thing with repetitive work and nerds analysing data with fancy spreadsheets and programming.
We are the anti-dote. We believe SEO is a cool race to be no. 1 and every step towards that should be celebrated with confetti and green checkmarks
The business world needs a little magic?
We wanted more fun at work, because it gives us energy to overcome big challenges, so we started wearing silver space suits at the office and bought a purple space tractor.And our customers are Captains that complete Missions to level up and grow their moon base inside Morningscore. Unexpected side effect: Their SEO grows much faster.
What
- Become known for the most awesome product in the galaxy
- Create 1.000 unlikely SEO heroes. From nothing to big business.
- Create a company where play is part of everything.
- Plant 1 million trees
How
Be real
Self-irony is our oxygen. We are serious about work but not about ourselves. Imposters don’t belong here. Buzz-words are no go. Honesty is more important than comfort. We talk kindly but straight to each other and our customers. Everyone who meets us should feel treated as an equal and a friend.
Love your craft
Everyone is talking growth, growth, growth. But where is the love for the craft? Others can get bigger than us. But no one can overdo our love for the craft! We aim for a world leading product that inspires and delights in every corner you look. The journey is long and perfection will probably never come, but damn will we strive for it.
Do few things well
We believe in simplicity and focus. We will say no more than yes. We can only build amazing things when we focus.
Seek truths everywhere
Our HQ is on a perfect island in Scandinavia. But you can get stuck on an island and never change. We need to travel away from the beautiful island and seek truths everywhere in the world that we so love.
