Karsten Madsen

CEO at Morningscore
🇩🇰 🇬🇧 🇩🇪

I have been passionate about SEO for +10 years now. I just love that you are attracting visitors who are already looking for someone like you.



Building a tool for SEO is a privilege. Building Morningscore is the dream as far as software goes.




• 2018 - current: Co-founder & CEO @ Morningscore
• 2010 - current: Co-founder @ agency Morningtrain
• 2011 - 2014: Studied Cand.negot @ SDU, Odense
• 10 years SEO: Worked with clients on +20 projects
• Speaker at SEOday and Marketingcamp
• 4x Nominations EY Entrepreneur of the Year

Connect with Karsten on LinkedIn

What I preach in SEO:

Creative link building:

I think building links should be a creative job. And I share tips on how to do that.



Just get it done:

There are 100's of tools and fancy methods in SEO. But we need more doing.

Karsten Madsen CEO

Content written by Karsten

5 out of 5 stars

“Morningscore is the easiest SEO tool I've ever seen and used – and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.”

rasmus schuebel kreativling morningscore review

Rasmus Schübel

Owner & Founder, kreativling
5 out of 5 stars

“A truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.”

heidi kirstein seo tool review

Heidi Kerstein

Marketing coordinator, Fitness Engros A/S
5 out of 5 stars

“Morningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.”

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Patrick Qureshi

CMO, Salary.dk
5 out of 5 stars

“I’ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because it’s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.”

christina lund schmeltz

Christina Schmeltz

Owner, LS Marketing
5 out of 5 stars

“I use Morningscore because SEO is not my specialty, and I don’t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.”

esben oesterby

Esben Østerby

Founder, Iværksætterhistorier
5 out of 5 stars

“I was looking for a tool to help my customers see exactly what we’re working on and what value it gives them. I’ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.”

Trolle Hansen trolle reklame

Trolle Hansen

Owner, Trolle Reklame
5 out of 5 stars

“Three years ago I chose Morningscore because I was new to SEO and it was the easiest SEO tool to use. I'm still using Morningscore because it is regularly updated and becomes more powerful with every release. It's fun to use. Morningscore is such an integral part of my day. I check it before I check my email.”

sven recommends Morningscore's SEO tool

Sven Radavics

Founder, intribe.co