ClickCease Karsten Madsen - Morningscore

Karsten Madsen

CEO & co-founder at Morningscore
🇩🇰 🇬🇧 🇩🇪 🇳🇱

Serial entrepreneur and one of Europe's most prominent SEO practitioners. Co-founder of Morningtrain (2010) and Morningscore (2018) - a gamified SEO & GEO platform that hit $1M ARR in 2025 and attracted 4,000+ businesses worldwide. Born in 1991 in Southern Denmark, lived 10 years in Odense, and since 2022 living in Netherlands. Working remote from Amsterdam while team is in the HQ in Odense Denmark.

15+Years in SEO
4×EY Entrepreneur nominee
4000+Beta testers before launch of Morningscore
$700KFunding round closed in 2025
M&AAcquired competitor Tiny Ranker in 2025

Career

2018 – now
Co-founder & CEO — Morningscore
Gamified all-in-one SEO & GEO platform. Grew from 0 to $1M ARR. 4,000+ customers worldwide.
2010 – now
Co-founder — Morningtrain
Digital agency founded while still in high school. Grew to 35 employees. Focus on digital marketing, web design and development.
2010 – 2018
SEO practitioner — 20+ client projects
Hands-on SEO work across industries through Morningtrain. Client frustration with SEO directly inspired Morningscore.
2011 – 2014
Cand.negot — University of Southern Denmark (SDU)
MSc in International Business Communication, Odense
2020 – now
Speaker at SearchDay, SEOday, eComm day, Oxycon & Marketingcamp
Active speaker at top European SEO and marketing events


Media & Publications

Podcast

Grow Your B2B SaaS — Reditus
Gamification, SaaS growth, and go-to-market lessons from building Morningscore

Podcast

Anna Nadeinas podcast — saas.group
Small growth hacks that work big for SaaSs

Press

Fyens Stiftstidende — Funding coverage (2025)
One of Denmarks biggest newspapers

Feature

Starter Story — Founder profile series (2021–2024)
Multiple editions documenting Morningscore's growth journey

Feature

IdeaMensch — Founder profile
Building Morningscore, hiring philosophy, and lessons from scaling

What I Preach in SEO

Creative link building

Building links should be a creative job. I share practical techniques on YouTube and LinkedIn - from partner links to unlinked mentions to content-driven outreach.

Just get it done

There are hundreds of tools and fancy methods in SEO. What the industry needs more of is execution. I never stopped doing the actual work - micro-learnings from that grind are what I share publicly.

Areas of Expertise

  • SEO data: It's history, quality, origins (vendor landscape), and not least it's limits. Analyzed 10,000+ websites.
  • SEO automation: I actively build cutting edge WordPress and Shopify automations. Agentic and all that jazz.
  • Web infrastructure: Linux, DNS, servers, web protocols, scraping, etc
  • GEO pioneer: I was one of the first to experiment and document my GEO results
  • SEO + GEO execution: I never stopped grinding the actual work. I love it. Constant new micro learnings which I share on our blog, Youtube and on Linkedin
Karsten Madsen CEO

Content written by Karsten