Can simply translating your website boost SEO traffic?

Our website generates thousands of visits from Google every month. But it’s very country specific traffic, even though our reach is global.

In general we can see a clear correlation between location of quality links and traffic

So if we have 20 strong links from Belgium, we see more traffic there than for example Netherlands, even if the country is smaller.

But what if we simply translate our website to a new language without building backlinks? Will that still boost traffic?

We decided to give it a shot. Around mid-April we launched a full Swedish translation of our website.

And we got rewarded very nicely so far and it keeps climbing! 🥳

Image: Value of Sweidsh traffic measured in USD (Morningscore metric)

To be fair we also have a few cool Swedish links, so I can’t say what would happen without any at all.

And for sure more local quality backlinks is never a bad idea.

Will translating bring more traffic to any website?

I think it will only be effective if your website already has a strong baseline of backlinks. If your site is new or has few backlinks, I think it’s a waste of time. Start building stronger links first.