Blog

What is a morningscore?

Martin Petrov
Marketing @ Morningscore.io

There’s one thing that draws your attention when you first log in the app – the Morningscore metric. This element is a combination of several things, and it might be the hardest part of the tool to understand. So, we figured you might need some explanation — and in this post, we’ll try to make things a little easier. Let’s dive right in!

 

The quick explanation

Before we look at what happens behind the scenes, let’s see what the metric actually stands for. The Morningscore is the monthly clicks from Google to your website multiplied by the price you would pay for the clicks in Google AdWords.

morningscore explanation

In other words, the Morningscore is a value based on the number of people coming to your website from a specific keyword.

This amount of traffic would otherwise cost you a certain price if you were to get it through ads (more on that a little later).

From there, we can determine how much money you can save from organic traffic compared to paid traffic.

The Morningscore can be estimated per keyword or as a sum of all the keywords you are ranking for.

Take a look at this example:

morningscore calculation example

And if you’d like to learn more about it, you can go ahead and check out the infographics and videos explaining that can be found in your dashboard once logged in.

How does the Morningscore work?

To understand what the Morningscore is, how we calculate it and how it affects your bottom line, let’s look at the four metrics that it’s based on.

what is morningscore traffic volume metrics explained

Traffic volume

This represents the number of searches certain keywords get on Google per month.

Click-through-rate (CTR)

This is the distribution of link clicks on the result page for a given keyword. If 7 out of 100 people click on your link, you get a CTR of 7%.

Statistics show that on average the first position for any keyword receives about 20% of all the clicks.

Organic traffic

Organic traffic is the “free traffic” you get from Google searches. This is calculated from the simple equation:

Traffic volume * Click through rate = Organic traffic

Cost-Per-Click

This Metric represents the price you pay to Google for one user clicking on an AdWords ad.

what is morningscore - balancing scale seo vs ppc

Working with the Morningscore in your dashboard

And since our goal is to provide you with business-focused metrics, there must be some business value included. Therefore, we decided that it’s best to calculate the Morningscore in currency. In fact, ANY currency. Now, let’s break down how you can use the top 3 windows in your dashboard.

At the top you will find the overview:

Overview of your morningscore

 

Here you can see:

  • Your Morningscore
  • Competitor Morningscore
  • Morningscore trend

In the top left, you can see your Morningscore and the change over time — in numbers and percentages. Here, you can also click on “See calculation” to see how your specific keywords contribute to this number. Alternatively, you can learn more about how the Morningscore is calculated by clicking the info icon.

Your morningscore

Underneath your Morningscore, you can track the Morningscore of the competitors you’ve selected. You’re also able to explore all of your competitors’ keywords and how they add up to their final Morningscore, by simply clicking on the competitor name.

Competitors Morningscore

 

This feature even allows you to find profitable keywords that can bring potential customers for which you can rank for.

On the right, where the Morningscore trend graph is, you can visually inspect the change in your Morningscore over time. Keep in mind that this graph changes based on the period you’ve selected in the top right corner of the tool.

Morningscore trend graph

Also, by hovering over, you can see your Morningscore for specific dates in the selected period.

What’s next?

Learning something is only useful when applied. Go ahead and try Morningscore to start improving your organic rankings.

morningscore spaceman riding moneybag rocket

In case you’ve just started to dabble in SEO and the terms used in this article make you scratch your head, check out our SEO Glossary with easy to understand definitions.

If you’re interested in learning more about the tool, our metrics, and SEO, go ahead and check out the other articles on our blog.

And if you haven’t already, sign up for Morningscore’s free 14-day trial and start climbing the ranks.;-)

Let's hear it from the customers

What the users say about us

We like to keep things simple, and so do our customers. Here's what the users have to say about Morningscore.

5 out of 5 stars

“Morningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.”

Patrick Qureshi
CMO, Salary.dk
5 out of 5 stars

“The tool is very affordable, but at the same time it's both complete and easy to use. My favorite part is that it's actually more than just a tool - it's rather a comprehensive, complete suite.”

Carlos Tiscar
Co-founder, EC Shops
5 out of 5 stars

“I started using Morningscore to get a hands-on approach to our SEO. The tool does a great job in giving you an overview of your SEO progress. It’s also a fun and engaging tool to work with, because it gives you structure and guides you on what exactly you have to do.”

Claudio Caldeira
Director, Globeauty.co.za
5 out of 5 stars

“I’ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because it’s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.”

Christina Schmeltz
Owner, LS Marketing
5 out of 5 stars

“I use Morningscore because SEO is not my specialty, and I don’t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.”

Esben Østerby
Founder, Iværksætterhistorier
5 out of 5 stars

“I was looking for a tool to help my customers see exactly what we’re working on and what value it gives them. I’ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.”

Trolle Hansen
Owner, Trolle Reklame
5 out of 5 stars

“If you are looking for a solid SEO tool with an awesome founder and an amazing support team, then look no further. Morningscore is definitely one of the best tools that I have on my arsenal.”

Vinson Lozano
Agency owner, Konker Digital
5 out of 5 stars

“Morningscore is the easiest SEO tool I've ever seen and used – and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.”

Rasmus Schübel
Owner & Founder, kreativling
5 out of 5 stars

“A truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.”

Heidi Kerstein
Marketing coordinator, Fitness Engros A/S
5 out of 5 stars

“Morningscore is a valuable SEO tool that quantifies the value of each keyword's ranking. The daily update of my 'Morningscore' makes the effect of my work measurable.”

Asger Storebjerg
5 out of 5 stars

“Super lightweight SEO tool. It is the perfect tool for us, because it gives us an overview of our SEO without us needing to get into details.”

Eric Frederiksen
CEO, Compware