Results of the Morningscore BETA survey

user experience heavily rely on the quality of the content and not only the word count

Someone gave us excellent advice on the startup forum Amino – we should make a BETA feedback survey!

With our Beta coming to a close in a few days, we wanted to take this opportunity and share with you the knowledge that our Beta testers helped us gather.

As some of you know, last week a number of extensive customer feedback surveys was sent out to our Beta users with the goal of measuring customer satisfaction, locating customer pains and getting inspiration for new features and upcoming updates. Our Beta users have been very receptive and helpful and graced us with priceless insight.

We want to be very clear that we appreciate your honesty. We felt humbled by all your feedback, and we will make sure to take both the good and the bad into account when making future decisions.

So, without further ado – here is what we’ve learned:

Which country do you live in?

The Beta users that responded to our survey are distributed over 11 countries, with the largest portion coming from Denmark.

A bar graph showing the distribution of the survey participants by country

Are you using any other SEO tools (paid or free)? If yes, please name them

Almost a quarter of them are not using any other SEO tool.

Pie chart showing the use of other SEO tools by the Beta survey participants

How easy is it to use Morningscore? (1 being difficult and 5 being easy)

When asked about how easy it is to use the tool our BETA-testers gave it an average of 3.7.

How easy is it to use Morningscore? - bar graph

Have you used Morningscore more than once?

A big portion of our testers used the tool more than once.

Have you used Morningscore more than once? - pie chart

If yes, how often have you been using it?

Half of them used it once per month and a third used it weekly.

results of the morningscore beta survey 6 - Morningscore SEO tool

How likely are you to recommend Morningscore to a friend/colleague? (1 being not very likely and 5 being very likely)

When asked about how likely they were to recommend Morningscore to a friend or a colleague, the average answer was 3.2.

How likely are you to recommend Morningscore to a freind? - bar graph

Missing features

We asked our users if they were missing any specific features and here is a list of the most desired features according to our survey respondents:
• More details in reports overall (in-depth data)
• Google Analytics/Google Ads integration
• Site audit
• Optimization suggestions
• In depth competitor analysis
• More features similar to what Ahrefs is offering
• Data export to an excel file
• Keyword research
• Being able to track more than 5 competitors
• Rank history
• Bigger list of keyword suggestions
• Regular email reports

We are very happy to see that there is high demand for the optimization suggestions and site audit. The optimization suggestions will be included in the form of “Missions” already in September when we launch, and the site audit is planned in the form of OnSite SEO health-check incoming in the 1.9 update.

There are some great feature suggestions on this list, and we will make sure to consider them for future implementation.

Do you plan to continue using Morningscore after the BETA?

19% of our survey participants considers putting their trust in us and continue using Morningscore after launch. Their most popular package choice is the Lite option, followed by the Business package.

Do you plan to continue using Morningscore after the Beta? - pie chart

When asked what doubts and hesitations they have, the most popular answers were: price, missing optimization suggestions, missing features similar to Ahrefs, wanting to track more than 5 competitors and missing an option to receive reports via email.

Users that are not considering using the tool further name a wide variety of reasons – most common being the price, not liking the design, not finding it valuable enough or being happy with what they already have.

How many stars would you give Morningscore?

Furthermore, those that plan to continue to use the tool in the future and those that are still considering it gave us a star review. We are honoured that almost 75% of them gave us a star rating of 4 or more.

Morningscore star rating bar graph


We are proud to say that we also received a number of very positive reviews with which we are concluding this survey report.

George Olivera at Web Sales Promotion

“Morningscore was very easy to set up and it presents all the relevant reports without certain complications of other tools which makes it easy to navigate the reports, easy to add keywords and track competitors and ranking.

The monetary value added to specific keywords helps translate SEO improvements into a specific real-life numeric value and this helps non-SEO’s to understand the importance of such movements and numbers and also helps engage people into reading reports as they can be easily digested.

As a user of SEMrush, Ahrefs, Moz, Majestic and most of all other high-ticket SEO apps I would happily recommend for its practicality and depth of information that translates into real-life monetary implications around SEO projects.”

Ebru Marangoz, Marketing coordinator at Dansk Brandteknik

“Morningscore is a nice tool, which is easy to use and provides the user with a great overview. It has been very helpful in the content creation and design of our upcoming website. There is no doubt it will deliver valuable insights into the effects of our SEO strategy, once the new website has launched.”

Jakob Foldager, Marketing Manager at Direct Hardware Supply

“Morningscore is a very nice SEO tool that gives a good overview of not only our own SEO efforts but also our competitor’s.”

Jørgen Bækgaard, E-commerce manager at

“Easily accessible and useful SEO tool. Provides the user with a nice overview.”

Martin Gregersen, Co-owner of Growthor Media

“Visually stunning and modern tool. As a web developer, I found it very useful!
I have not made a habit of using it yet, but I love the interface. Don’t really have a good reason why I am not using it more, but a cool tool none the less!”

Casper Kraken, Managing director at Bureau Kraken

“If you are about to launch your first project and you want to manage your SEO internally, I would definitely recommend Morningscore. The tool gives precise explanations in an easy-to-understand way, making it useable to everyone.”

Heidi Kerstein, Marketing coordinator at Fitness Engros

“A really useful and specific SEO tool without a lot of disruptive elements. This means that I actually use the tool for something concrete that gives our company value!”

Christian Olesen, Chief Executive Officer & Founder at Nordic SEO

“Morningscore is a nice little tool that can give you a quick overview of your SEO status. Whether it’s rankings on keywords, competition analysis or just expected traffic, Morningscore can handle it all.”

Mads Fischer, External chief of marketing at Leads2Sale

“I think it works super well, it’s easy and user-friendly. Have absolutely no reservation about future use, depending on the price, you just need to figure out how to fit it into the business end.”

Asger Storebjerg from SEO SEM Specialisten

“Morningscore is a valuable SEO tool that quantifies the value of an individual keyword rank. Checking my ‘Morningscore’ daily makes the effect of my work measurable, and at the same time, it makes it easier to compare the competitor’s development.”

Jacob Nielsen, Owner at KNAX shop

“Wonderful to see a team, that is not scared of doing something new, make a functional tool that gives an overview of SEO. It is of incredible help to see exactly where my time is of best use when I am trying to improve my ranking.”

Our destination point of 3rd of September is clearly in sight and we would like to take this opportunity to thank all our Beta users that joined us on this mission and helped us polish this rocket into perfection. Your help and support have been crucial to us.

We hope you continue with us on our SEO space journey.

Kind regards, from the Morningscore team.

5 out of 5 stars

“Morningscore provides a simple overview of competitors, and most importantly, makes working with SEO fun! The "Mission" tool is a favorite, but the "Health" section is also a useful feature that easily explains what adjustments and corrections need to be made on my website.”

Bjorn Marius Narjord, an Independent SEO Consultant from Intent SEO

Bjørn Marius Narjord

Owner and SEO-specialist, Intent SEO
5 out of 5 stars

“Morningscore is the easiest SEO tool I've ever seen and used – and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.”

rasmus schuebel kreativling morningscore review

Rasmus Schübel

Owner & Founder, kreativling
5 out of 5 stars

“A truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.”

heidi kirstein seo tool review

Heidi Kerstein

Marketing coordinator, Fitness Engros A/S
5 out of 5 stars

“Morningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.”

patrick qureshi

Patrick Qureshi

5 out of 5 stars

“I’ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because it’s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.”

christina lund schmeltz

Christina Schmeltz

Owner, LS Marketing
5 out of 5 stars

“I use Morningscore because SEO is not my specialty, and I don’t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.”

esben oesterby

Esben Østerby

Founder, Iværksætterhistorier
5 out of 5 stars

“I was looking for a tool to help my customers see exactly what we’re working on and what value it gives them. I’ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.”

Trolle Hansen trolle reklame

Trolle Hansen

Owner, Trolle Reklame
5 out of 5 stars

“Three years ago I chose Morningscore because I was new to SEO and it was the easiest SEO tool to use. I'm still using Morningscore because it is regularly updated and becomes more powerful with every release. It's fun to use. Morningscore is such an integral part of my day. I check it before I check my email.”

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