Here's a quick introduction to rank tracking and what it means to track keywords.
Rank tracking is a process that follows the position of each keyword in search engines (including Google) and keeps an eye on the pages that rank for that keyword. By tracking keywords, you can customize your SEO work according to how you rank in search results compared to your competitors.
The top ranking you can get on Google with SEO is the top ranking in the organic search results. This is the first result after the paid ads, which always appear as the very first result in the search. You need one of the top 10 positions in the search results to make sure your website appears on page 1 of a Google search, and since few people click through to page 2, a top 10 position can be crucial for your visibility.
To better understand our technology, how rank trackers find data from Google, and what they are useful for, read our "What are rank tracking tools and how do they work?" guide.