Product roadmap – The future of Morningscore

We released our big Morningscore 4.0 update Dec 12, 2025.  People love it so far 👨‍🚀🥳

This is a fresh platfrom that we will build upon. We are in a new era. Ambitions are sky high.

This post tells you about the big picture product vision.

⚠️ This is not a fixed roadmap, more like a product vision. No guarantess that we will build these things.

2026

This roadmap is the most concrete and least sci-fi, expect many of these things to actually happen

Automation:

• Rank Score (🔴🟡🟢) on tracked keywords and prompts with a clear checklist of items to fix to rank better: The goal is to automate the fixes too – mindblowing automation 💥💥💥
• Rank Writer v2
  • Deeper topic research, content cateogy (blog, product page etc), and much more
  • Improve current content on your website – simply give us the URL and we give you an optimized version (+ WordPress & Shopify automation: Huge productivity boost 💥)
• WordPress plugin + Shopify app: More health problems supported

GEO (ai visibility)

• Allow you to instantly refresh tracked prompts for fresh data
• Support new AI models like Gemini if there is enough customer demand or market shares change (right now focusing on ChatGPT, they have like 80% market share)
• Add sources table, so you can get an easy table of all AI answer sources found and figure out where to insert your brand to grow visibility
• Prompt searrch volume estimates
• Map prompts and keywords in tables (icon + link)

Health (website audit)

• GEO health: A concrete checklist to optimize to improve your chances of appearing in AI answers
• Health engine 2.0 (working hard on it)
  • Speed: The goal is to scan 5x faster than we do today.
  • Top reliability: Alt-tags, broken links and page speed are top examples
• Many new health checks

Keywords

• Allow you to see positoin 21-100 for all keywords found for your website on Google (before you could only see 1-20):

• SEO Score for your tracked keywords: Be able to see SEO score + other cool metrics in a graph over time for your own chosen keywords
• Backlink data for all tracked keywords

2027

I believe 2027 is the year where we complete the sautomation gap. We have concrete plans and know that all of these automations are technically possible:

• Missions can be auto completed
• Automatic backlink builder
• Automatic internal link builder
• Full SEO plan (including relevant missions that can be auto completed)
• Automate most remaining Health optimizations like low word count, content issues, and Schema
• Offer a big collection of WordPress plugins like automatic website translations (Tractor Translate is currently an amazing internal plugin we built for this we plan to bring public) and much more

Apart from automation, we will keep improving the user experience and simplifying SEO and GEO. And of course continue our efforts to give you the highest quality data

2028+

REAL working automation is in high and increasing demand.

How I see our evolution:

• Morningscore 3 2021-2025 = Tool for humans to analyze and manually do SEO
• Morningscore 4 2026-2027 = Tool for humans to analyze and automate +50% of SEO/GEO
• Morningscore 5 2028+ = Tool for Robots (AI agents) to automate +80% of SEO via our API while humans analyze data and make smart decisions (add missions)

So you can be sure by 2028 our tool and API will cover state-of-the-art automations, allowing AI agents to fetch our API to carry out “on rails” optimization and get access to all the data and knowledge needed to do a perfect job.

And what role do humans serve? Mostly analysis, orchestration and decisions, because humans have taste, excellent analytical ability and know what other humans want at any given time. Which means our interface will support a clear analytical overview and ability for humans to schedule and correct AI made tasks.

Thanks for reading this product vision roadmap!

If you have feature suggestions or found a bug, reach us in the chat ❤️ I read it weekly. So customer feedback reaches me personally 👨‍🚀