Prioritize efforts with Morningscore SEO tool

Mark Guldbrandsen has been using the Morningscore SEO tool for several years. He is the founder and owner of the blog BlivProjektleder.dk. In addition to enriching its visitors with a large amount of valuable content, including tips for project management and essential management tools, you can buy courses related to the topic. 

Mark is a certified project manager. He also has many years of experience working in SEO and online marketing. We would categorize him as an expert as he’s been familiar with SEO since primary school. His passion for online marketing and search engine optimization started when he learned how to create websites in a 7th-grade computer science elective. He quickly realized that online marketing was essential to spread the word about a new website. 

“Back then, you could rank for anything as long as you typed the keyword 45 times on the page. It’s a different ball game today with hundreds of ranking factors,” he states.

Morningscore stands out for one unique feature

Earlier on, Mark did SEO as a consultant in his own company. Later, in larger organizations such as Rockwool and Davidsens Tømmerhandel. 

Through the years, he’s tried all the good SEO tools on the market. Most offer the same features, but according to Mark, Morningscore stands out in one area. 

“What I really fell in love with was the simplicity. Breaking down the problems into smaller tangible missions. 

Mark states that the unique feature of Morningscore is that the tool tells you how much potential you will gain if you solve specific issues on your site. 

When pasting his site into other tools, they only locate the errors, whereas Morningscore tells him which pages are the most important to prioritize.

Essentially, it’s a mix of the Health and Mission part of the tool that works particularly well, according to Mark:

• The Health part tells you where on the page your problems are.
• The Mission part tells you which issue you should prioritize for maximum return and how to solve them. 

“The mission part is a game changer here! I don’t care about missing alt-texts on 380 out of the 400 images I have. I’m under time pressure here, so I need to know which 20 images are worth optimizing and which blog posts can grow the most with the right improvements.”

Morningscore helps you prioritize efforts on landing page level, turning improvement into specific missions to accomplish. For Mark, the tool is an excellent helping hand for tracking his progress.

“What’s appealing to me is that Morningscore tells me how much traffic I’ll be able to gain if I achieve a specific ranking on a keyword. It justifies the effort I put into working on distinct pages.”

Over a week, Mark spends about 4-5 hours inside the tool. 

From technical “SEO geek” to copywriter on his own blog

Mark describes how he’s always been a slightly nerdy SEO type who mastered the ranking factors, technical analysis, website performance, etc. He’s hardly a copywriter, which is quite the contrary to having your own blog, living off traffic from written content. 

“It took off after a year and a half. The blog is growing widely now! It’s without a doubt the biggest blog about project management in Denmark and Scandinavia,” Mark says.   

The blog will expand a lot within 2023. Among other things, Mark invested in some AI copywriting. He’s excited to see how Google replies to this kind of content in the future. Also, he’s invested a lot in copywriting and link-building. 

Until now, Mark has singlehandedly been in charge of content production. 

But the blog is causing so much traffic that it might be worth investing in professional copywriters. 

“Looking at the goals I’ve set for 2023, I expect my Morningscore to hit a 100K by the end of the year.”

He has big ambitions for the year, and it’s an exclusive club to enter if the target is achieved. Here at Morningscore, we’re cheering from the sidelines. 

A recommendation for eCommerce businesses

Mark is in no doubt that all kinds of businesses will benefit from using Morningscore. However, he stresses that eCommerce businesses will benefit considerably from the tool. 

He describes an example: 

If you are an eCommerce spending 50K per month in advertising on one specific keyword, it would be beneficial to use Morningscore to see how much you can achieve in organic traffic.
If it turns out that you can throw that 50K into doing SEO on a specific page and get a product page to rank highest organically, it can prove the value of search engine optimization. 

Do you need a tool that tells you which SEO efforts to prioritize in a busy work schedule, like Mark Guldbrandsen?
Get started instantly and try Morningscore for free for 14 days right here!