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If you want to track your visibility in ChatGPT for example, you will need to know what prompts to add for tracking.
Maybe you are used to keyword tracking. Prompt tracking is similar, but the difference is:
- Prompts are usually longer and more specific than keywords
- It tracks the mentions of your brand names, not only a blue link to your website
Examples of typical keywords and their prompt translation
| SEO Keyword | Corresponding Prompt |
|---|---|
| “Buy laptop” | “Where can I buy a high-performance laptop for video editing under $1500?” |
| “Car insurance quotes” | “Provide car insurance quotes for a 30-year-old driver with a clean record in Los Angeles.” |
| “Best web hosting” | “What are the best web hosting providers for a small e-commerce business with high traffic?” |
| “Personal injury lawyer” | “Find a personal injury lawyer in London specializing in car accident cases.” |
| “Online marketing agency” | “Recommend online marketing agencies that focus on SEO and online advertising for lawyers in Ireland.” |
| “plumber near me” | “Find a 24 hour emergency plumber near Amsterdam that specializes in burst pipes and leaking water heaters.” |
| “debt consolidation” | “Provide a list of companies that offer debt consolidation loans for individuals” |
How to know which prompt to choose when I can’t see search volume?
In SEO you can often see an estimate of how many people search for a keyword per month. This is not currently possible with AI chats.
So the tricky part is you kind of have to guess what people prompt for. And there is no bulletproof solution to this.
But here are some actional step by step tips to get you going:
1. Turn you best SEO keywords into short prompts or use them directly
- Use an SEO tool to discover your best keywords with good search volume on Google
- Focus on money keywords like “laptop repair Birmingham” and NOT keywords like “learn how to repair a laptop”
- Now turn those keywords into prompts based on the table above
2. Use your FAQ
- If your website has an FAQ or generally answers typical questions from customers:
- Then use those as ideas for prompts
3. Figure out what potential customers ask about
- Ask customer support what type of questions potential customers ask
- Ask friends and family what they would ask ChatGPT to find a business like yours
Prompt categories:
| Category | Example Prompt |
|---|---|
| Best product or service | What is the best cheap SEO tool? |
| Planning | I want to go to London during Summer. Which central bars have an outside area? |
| Local search | Show me a list of florists in Amsterdam that sell tulips |
| Knowledge search | What are the pros and cons of roll grass for a home garden? |
Above I listed the typical categories your brand could be mentioned in and an example prompt to use. It is a priority list.
So best product or service is where I suggest you track most of your prompts.
Planning prompts are only relevant for some businesses.
Local search (where ChatGPT shows a map with businesses like Google Maps) is still very new and not that widely used.
Knowledge search is really hard to find the top prompts for, since this is such a big and diverse category. And I don’t believe you will get your brand listed in the results very often, even if for example AI used your website as a source to give the user information.
That’s it folks. Hope this guide helps.
If you need more advice you are always welcome to ask in our chat 😊
