ChatGPT ranking checklist

Here is a quick checklist of how to get your website and brand visible in ChatGPT searches. Our own visibility is growing fast by taking the medicine below 📈

🔍️ 1. SEO is the foundation

• Keep doing SEO. It’s the most important thing. Ranking with SEO = ranking in ChatGPT.
• Ranking on both money keywords and research keywords is super important for getting ChatGPT visibility.
• Link building matters. A Linkscore of 1000 is the minimum I would recommend (free check).
• Content: Covering your industry and your expertise as uniquely and deeply as possible boosts both Google and ChatGPT visibility. See next item on the list:

📑 2. Produce very specific content

• Your content should match a very specific prompt like “Who can deliver stone oven pizza after 22:00 in Berlin?”
• Include facts and external links in your content to verify the claim. In the case above, it could be adding links to the Contact or Google Business page showing opening hours.
• The challenge: You want to be specific but still broad enough that you think people would search for it.

▶️ 3. Produce very specific YouTube videos

• ChatGPT very often looks for YouTube videos to answer questions.
• If your video title and description match a very specific prompt like “List of the best authentic Italian pizza restaurants in Boston in 2025,” it will rank.
• It does not even need many views or likes for that to happen, according to SEO expert Julian Goldie.

📅 4. Keep your content fresh (update it)

• We update our own content yearly. All important articles and pages that generate traffic get an overhaul every year. This helps with rankings on Google and ChatGPT.
• Consider changing the publish date if you have changed the content a lot. This boosts it even more.

💬 5. Boost user-generated content (UGC)

• Maybe some people already talk about your company on Reddit, Quora. Engaging in that conversation and adding more facts and info is a big boost.
• But often people do not talk about your company if you have a smaller brand. Then you can boost. See this 1 min YouTube video guide for Reddit as an example.

✍️ 6. Do brand building (digital PR)

• Doing press releases and working with local journalists to get your story out is great for both Google and ChatGPT rankings.
• Google’s John Mueller has praised digital PR.
• Posting on social media like LinkedIn and Instagram can also help. But I am currently unsure how much it boosts ChatGPT.

⚙️ 7. Do NOT focus on Schema (structured data)

• Schema is great for Google search and AI Overviews and can lead to up to 25% higher click rates.
• But ChatGPT cannot, as of 2025, read Schema data. And I don’t think they can anytime soon.
• So do NOT focus on Schema for ChatGPT.

🔗 8. Build ChatGPT links

• All legit and authentic link building is amazing for ChatGPT ranking. But there are some links that are especially strong.
• See this list of 8 free and essential ChatGPT links with step-by-step instructions (PDF)

This sums up the most important aspects of ChatGPT ranking. The format was compact, so I apologize if something is unclear.

You are always welcome to talk to us on the chat for more advice 😊