SEO is a never ending story - Stay on top with Morningscore

Mari started working on DK Planteservice‘s SEO strategy in October 2021. Back then, only a few of their landing pages had meta descriptions or specific keywords to rank for. Morningscore helped them bring the company’s SEO game to another level. They build a healthier website with patients and consistency, moving them up the rank ladder. They have been very efficient in link-building activities, especially. 

DK Planteservice almost had to start from scratch. Their Health score was 64 out of 100 when they began their optimizing journey, but they quickly gained some points through keyword matching, adding meta-descriptions and alt-tags, and practicing internal link building. One task at a time, guided by Morningscore’s helpful manuals.

Structured SEO work promises success

DK Planteservice works systematically with SEO, spending 1-3 hours weekly. They developed a system that worked for them, and according to Mari, this is crucial to SEO success. 

“I would suggest structuring your SEO work as much as possible. Make some external sheets if necessary – but Morningscore does an excellent job keeping a manageable overview.”

SEO is a never-ending story

The sooner you realize this, the better, Mari states. In SEO, you’re in a constant battle with your competitors. 

“This is where Morningscore gives you an advantage with its competitor comparison tool. You can track your competitors’ actions, and we can act instantly on specific keywords.”

Mari’s best advice is to start with your website’s health issues as the primary task. Get those low-hanging fruits. When you have the basics covered, you can be a little more systematic and aggressive in your strategy.
Mari recommends finding keywords that are important to your area of business and creating valuable content containing these. Then fire up the link building. 

Link building is key

Link building is a tough discipline most SEO magicians fear. It’s easy to understand but hard to do.
Mari systemized this discipline and went on with the optimization strategy. 

Here’s her advice: 

• Find articles, cases, and content that mentions your company. 
• Make sure they have a link to your site. 
• If they don’t, contact them and kindly ask if they want to update the content you stumbled upon on their site. 

Another way Mari makes sure that DK Planteservice is found on other sites is by checking sites such as krak.dk, kompass.com and fynskerhverv.dk that lists companies. If the spelling is wrong, your link will be without value. 

After the initial link-building practices, Mari decided to reach for the stars and define some promising sites to build a link on. She looked for content that might be suited for mentioning DK Planteservice and set up customized link-building missions in Morningscore.

“Best SEO tool for structure” 

Mari recommends using Morningscore to control your SEO efforts. She worked consistently fixing health issues and taking on missions from the beginning. Today, she’s built 147 backlinks, gone from 64 to an impressive 92 points in Health score, and solved 186 issues on the website. Shining above all is the fact that she almost tripled the number of visitors to the company’s website in just 9 months.