Customer Stories

SEO is a never ending story - Stay on top with Morningscore

Mari Himstedt

Freelance marketing

DK Planteservice

Servicebusiness | 30-40 employees

SEO Intermediate
DK Planteservice

SEO is a never ending story - Stay on top with Morningscore

Mari started working on DK Planteservice‘s SEO strategy in October 2021. Back then, only a few of their landing pages had meta descriptions or specific keywords to rank for. Morningscore helped them bring the company’s SEO game to another level. They build a healthier website with patients and consistency, moving them up the rank ladder. They have been very efficient in link-building activities, especially. 

DK Planteservice almost had to start from scratch. Their Health score was 64 out of 100 when they began their optimizing journey, but they quickly gained some points through keyword matching, adding meta-descriptions and alt-tags, and practicing internal link building. One task at a time, guided by Morningscore’s helpful manuals.

DK Planteservice hjemmeside

Structured SEO work promises success

DK Planteservice works systematically with SEO, spending 1-3 hours weekly. They developed a system that worked for them, and according to Mari, this is crucial to SEO success. 

“I would suggest structuring your SEO work as much as possible. Make some external sheets if necessary – but Morningscore does an excellent job keeping a manageable overview.”

SEO is a never-ending story

The sooner you realize this, the better, Mari states. In SEO, you’re in a constant battle with your competitors. 

“This is where Morningscore gives you an advantage with its competitor comparison tool. You can track your competitors’ actions, and we can act instantly on specific keywords.”

Mari’s best advice is to start with your website’s health issues as the primary task. Get those low-hanging fruits. When you have the basics covered, you can be a little more systematic and aggressive in your strategy.
Mari recommends finding keywords that are important to your area of business and creating valuable content containing these. Then fire up the link building. 

Link building is key

Link building is a tough discipline most SEO magicians fear. It’s easy to understand but hard to do.
Mari systemized this discipline and went on with the optimization strategy. 

Here’s her advice: 

  • Find articles, cases, and content that mentions your company. 
  • Make sure they have a link to your site. 
  • If they don’t, contact them and kindly ask if they want to update the content you stumbled upon on their site. 

Another way Mari makes sure that DK Planteservice is found on other sites is by checking sites such as, and that lists companies. If the spelling is wrong, your link will be without value. 

After the initial link-building practices, Mari decided to reach for the stars and define some promising sites to build a link on. She looked for content that might be suited for mentioning DK Planteservice and set up customized link-building missions in Morningscore.

Add a linkbuilding mission - Morningscore SEO tool

“Best SEO tool for structure” 

Mari recommends using Morningscore to control your SEO efforts. She worked consistently fixing health issues and taking on missions from the beginning. Today, she’s built 147 backlinks, gone from 64 to an impressive 92 points in Health score, and solved 186 issues on the website. Shining above all is the fact that she almost tripled the number of visitors to the company’s website in just 9 months.


DK Planteservice

DK Planteservice helps companies, restaurants, hotels, and many other institutions to integrate the right plants and the right care into their facilities. The company designs, delivers, and maintains green plants for your needs and offers plant service throughout Denmark. The big mission is to make as many places as possible inviting, naturally green, and sustainable.

5 out of 5 stars

“Morningscore provides a simple overview of competitors, and most importantly, makes working with SEO fun! The "Mission" tool is a favorite, but the "Health" section is also a useful feature that easily explains what adjustments and corrections need to be made on my website.”

Bjorn Marius Narjord, an Independent SEO Consultant from Intent SEO

Bjørn Marius Narjord

Owner and SEO-specialist, Intent SEO
5 out of 5 stars

“Morningscore is the easiest SEO tool I've ever seen and used – and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.”

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Rasmus Schübel

Owner & Founder, kreativling
5 out of 5 stars

“A truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.”

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Heidi Kerstein

Marketing coordinator, Fitness Engros A/S
5 out of 5 stars

“Morningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.”

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Patrick Qureshi

5 out of 5 stars

“I’ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because it’s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.”

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Christina Schmeltz

Owner, LS Marketing
5 out of 5 stars

“I use Morningscore because SEO is not my specialty, and I don’t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.”

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Esben Østerby

Founder, Iværksætterhistorier
5 out of 5 stars

“I was looking for a tool to help my customers see exactly what we’re working on and what value it gives them. I’ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.”

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Trolle Hansen

Owner, Trolle Reklame
5 out of 5 stars

“Three years ago I chose Morningscore because I was new to SEO and it was the easiest SEO tool to use. I'm still using Morningscore because it is regularly updated and becomes more powerful with every release. It's fun to use. Morningscore is such an integral part of my day. I check it before I check my email.”

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