SEO is a never ending story - Stay on top with Morningscore

Mari Himstedt

Freelance marketing

DK Planteservice

Servicebusiness | 30-40 employees

SEO Intermediate
DK Planteservice

SEO is a never ending story - Stay on top with Morningscore

Mari started working on DK Planteservice’s SEO strategy in October 2021. Back then, only a few of their landing pages had meta descriptions or specific keywords to rank for. Morningscore helped them bring the company’s SEO game to another level. They build a healthier website with patients and consistency, moving them up the rank ladder. They have been very efficient in link-building activities, especially. 

DK Planteservice almost had to start from scratch. Their Health score was 64 out of 100 when they began their optimizing journey, but they quickly gained some points through keyword matching, adding meta-descriptions and alt-tags, and practicing internal link building. One task at a time, guided by Morningscore’s helpful manuals.

DK Planteservice hjemmeside

Structured SEO work promises success

DK Planteservice works systematically with SEO, spending 1-3 hours weekly. They developed a system that worked for them, and according to Mari, this is crucial to SEO success. 

„I would suggest structuring your SEO work as much as possible. Make some external sheets if necessary – but Morningscore does an excellent job keeping a manageable overview.“

SEO is a never-ending story

The sooner you realize this, the better, Mari states. In SEO, you’re in a constant battle with your competitors. 

„This is where Morningscore gives you an advantage with its competitor comparison tool. You can track your competitors‘ actions, and we can act instantly on specific keywords.“

Mari’s best advice is to start with your website’s health issues as the primary task. Get those low-hanging fruits. When you have the basics covered, you can be a little more systematic and aggressive in your strategy.
Mari recommends finding keywords that are important to your area of business and creating valuable content containing these. Then fire up the link building. 

Link building is key

Link building is a tough discipline most SEO magicians fear. It’s easy to understand but hard to do.
Mari systemized this discipline and went on with the optimization strategy. 

Here’s her advice: 

  • Find articles, cases, and content that mentions your company. 
  • Make sure they have a link to your site. 
  • If they don’t, contact them and kindly ask if they want to update the content you stumbled upon on their site. 

Another way Mari makes sure that DK Planteservice is found on other sites is by checking sites such as krak.dk, kompass.com and fynskerhverv.dk that lists companies. If the spelling is wrong, your link will be without value. 

After the initial link-building practices, Mari decided to reach for the stars and define some promising sites to build a link on. She looked for content that might be suited for mentioning DK Planteservice and set up customized link-building missions in Morningscore.

Add a linkbuilding mission - Morningscore SEO tool

„Best SEO tool for structure“ 

Mari recommends using Morningscore to control your SEO efforts. She worked consistently fixing health issues and taking on missions from the beginning. Today, she’s built 147 backlinks, gone from 64 to an impressive 92 points in Health score, and solved 186 issues on the website. Shining above all is the fact that she almost tripled the number of visitors to the company’s website in just 9 months.


DK Planteservice

DK Planteservice helps companies, restaurants, hotels, and many other institutions to integrate the right plants and the right care into their facilities. The company designs, delivers, and maintains green plants for your needs and offers plant service throughout Denmark. The big mission is to make as many places as possible inviting, naturally green, and sustainable.

5 out of 5 stars

“Morningscore provides a simple overview of competitors, and most importantly, makes working with SEO fun! The "Mission" tool is a favorite, but the "Health" section is also a useful feature that easily explains what adjustments and corrections need to be made on my website.”

Bjorn Marius Narjord, an Independent SEO Consultant from Intent SEO

Bjørn Marius Narjord

Owner and SEO-specialist, Intent SEO
5 out of 5 stars

“Morningscore gibt mir einen wichtigen Überblick über unsere Platzierungen in Suchmaschinen. Ich kann aktuelle Informationen darüber sehen, wie wir uns gegen unsere Konkurrenten behaupten und wo wir an Zugkraft gewinnen oder verlieren. Ich finde das Tool auch sehr einfach zu bedienen. Es funktioniert einfach.”

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Patrick Qureshi

CMO, Salary.dk
5 out of 5 stars

Ich habe Morningscore seit Beginn meiner Firma verwendet. Ich habe viele Tools ausprobiert, aber mein Herz entschied sich für Morningscore, weil es so einfach zu bedienen ist. Und seitdem ich in vielen kleinen Unternehmen arbeite, die dieses Werkzeug haben müssen, damit ich ihnen helfen kann.

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Christina Schmeltz

Owner, LS Marketing
5 out of 5 stars

Ich benutze Morningscore, weil SEO nicht meine Spezialität ist und ich keine Zeit damit verbringen möchte. Ich habe ein internes Team, das sich um SEO kümmert, aber ich muss das Ergebnis ihrer Arbeit kennen. In dem Tool kann ich mich einloggen und von Tag zu Tag unsere Leistung sehen.

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Esben Østerby

Founder, Iværksætterhistorier
5 out of 5 stars

“Ich suchte nach einem Tool, mit dem meine Kunden genau sehen können, woran wir arbeiten und welchen Wert dies für sie bedeutet. Dieses habe ich jetzt bei Morningscore gefunden. Ich empfehle die Plattform jedem, der seine SEO verwalten und verbessern muss.”

Trolle Hansen

Trolle Hansen

Owner, Trolle Reklame
5 out of 5 stars

“Three years ago I chose Morningscore because I was new to SEO and it was the easiest SEO tool to use. I'm still using Morningscore because it is regularly updated and becomes more powerful with every release. It's fun to use. Morningscore is such an integral part of my day. I check it before I check my email.”

sven recommends Morningscore's SEO tool

Sven Radavics

Founder, intribe.co
5 out of 5 stars

“Morningscore das mit Abstand einfachste SEO-Tool, mit dem ich je gearbeitet habe - der Spass mit den Charts und Daten von Morningscore kommt insbesondere dann so richtig in Fahrt, wenn man die Werkzeuge nutzt, um einem Konkurrenten ein Duell zu liefern. Unbezahlbar gut!”

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Rasmus Schübel

Inhaber & Gründer, kreativling
5 out of 5 stars

“Ein wirklich brauchbares und effektives SEO-Tool ohne viele störende Elemente. Dies bedeutet, dass ich das Tool tatsächlich für etwas Bestimmtes verwenden kann, das unseren Geschäftswert einbringt!”

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Heidi Kerstein

Marketing Coordinator, Fitness Engros A/S