Are you interested in seeing how you rank in a specific area? If you drive a smaller local business, or a bigger firm, with a specific are you want to focus on, then Morningscore's local rank tracker can help you immensely.
With the local rank tracker, you can choose specific areas to track your keywords in. Your area of choice can be anything from a specific region to a small town. That way it's easy to both how you and your competitors rank in your area of operation.
With our user friendly interface, you can easily sort your keywords into folders, so you can keep track of your keywords' locations. That way the local rank tracker is easy to use, even if you operate in multiple different areas.
Track local Google rankings
Tracking, understanding, and improving your local SEO isn’t just an added perk—it’s a driver for long-term growth.
Local SEO goes beyond standard SEO tactics, focusing specifically on making your business visible in local searches. It involves a unique set of steps, from optimizing your Google Business Profile to collecting reviews and building local citations, all designed to strengthen your presence in your community.
Tracking how you rank locally with Morningscore is simple. Add your keyword to the rank tracker and select a specified location (state, area, city) and start see how you rank on your most important keywords in your local area.
Why local SEO matters
Show up for local searches: With the growth of “near me” and location-based searches, effective local SEO makes sure your business is visible when customers are actively looking.
Stay ahead of competitors: As search engines prioritize local relevance, staying on top of your local SEO performance gives you a critical edge over others in your area.
Make informed choices: Reliable local ranking insights empower you to make data-backed decisions, improving your strategy and driving more conversions.
Investing in local SEO means elevating your visibility where it matters and building a solid foundation for your online reach. Don’t wait—start tracking your local SEO performance today and see the results.
Use cases - when to use a local rank tracker
Using local keyword tracking is not always the solution. Webshops will rarely track keywords locally as they target a national scope and Google will also neglect geo-location when searching for typical products sold on webshop.
A local keyword rank tracker proves especially valuable in several situations. Businesses that focus on specific geographic areas can benefit from tracking locally relevant keywords. For example, a café owner in the vicinity of Big Ben would gain insights into how their business ranks within that area.
Service providers, such as plumbers, real estate agents, or consultants, can also benefit from monitoring their rankings for location-specific search terms like "plumber in London." A plumber operating solely within London has little interest in ranking for searches like "plumber in Manchester" or "plumber" searched from Manchester and would benefit from tracking keywords relevant to their location.
Companies with multiple branches or franchises across different regions find local rank tracking helpful in optimizing visibility for each specific branch. For instance, café owners with multiple locations can track keyword performance in each area, unlike national rank tracking, which may not reflect the actual performance in localized markets. Additionally, businesses can monitor how their competitors are ranking for similar local keywords in the same area, allowing them to adjust their SEO strategies as needed.
Lastly, marketers who focus on localized SEO campaigns use these tools to emphasize keywords relevant to specific towns, cities, or neighborhoods, ensuring a more tailored approach to their target audience.
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