Free link inspiration: How to get backlinks from blog comments

There are many ways to get free links. One way to get relevant and free backlinks is to leave comments on relevant blog posts. You simply write blog comments on various posts that is relevant to your brand. This draws attention to you and your company.

If you want to achieve good SEO results, it’s important to get noticed in relevant contexts. You do this through link building and by mentioning your brand in the context of similar businesses. This shows the search engines crawlers that you have a basis for existence in your field.

Linkbuilding is a discipline where you actively work to obtain relevant backlinks — referring links from external websites that point to your website. Since you can’t control what other companies write about, it’s not always possible to get good links from trustworthy websites.

This is where you come into the picture! There are still ways to get free backlinks from relevant and trustworthy websites that are of interest to your business.

How to get free backlinks from blog comments

Getting a link through blog commenting is a great way to have a current and relevant website link to you. For example, if you sell dog food and promote yourself on various dog-related blogs, this is undeniably relevant. It creates value for the reader/user, the blog, and you, which the search engine classifies as good content.

In the example below, we assume you are a company that sells dog food.

1. Go to Google.com and search for ‘dog blogs’.
   
   Here are a bunch of examples of different websites that aim to write about everything related to dogs.
2. Then go to a blog and find a post that is relevant to you and your product.
3. Locate the section where you can leave a comment – it’s often at the bottom (this isn’t always possible. If it’s the case, try another blog).
4. Write a useful comment that adds value for the reader. It could be informative, a thoughtful question or another meaningful contribution.
   Just remember that the comment often needs to be approved by the blog owner. So it is important that your comment is relevant and useful. Otherwise, you risk it not being approved!
   NOTE: It is IMPORTANT that you include your domain name!
   
5. Then you post your comment.
6. If your comment is approved, it will be shared with others who find the blog post relevant.
   

If a blog reader clicks on your image or name in the comment, they will be taken to your website. That’s why it’s important to add your domain name before you share your comment. This is your backlink!

You can now do the same on several different blogs in different markets. For example, if you sell to France, find relevant blogs in French.

What is the value of blog comments?

As mentioned above, you are not guaranteed a backlink as your comment must be approved by the blog owner. However, it is an easy and free way to try to get backlinks and raise awareness of your brand in a relevant context.

It’s not necessarily a high-quality backlink, as blog posts are not necessarily of the highest quality! However, blog posts often have a lot of traffic and your comment on the post will be seen by many — and hopefully generating traffic to your website.

In addition to getting a backlink and traffic from the readers of the blog post, you will also be raising awareness of your brand in the community. By commenting, you are introducing yourself and your brand—not just to the readers but also to the blog owner, who will become aware of your business.

A blog about dogs, for example, will undoubtedly have an interest in the topic and therefore want to expand its knowledge  and thoughts about the entire dog market. By commenting, you give the blog owner the opportunity to keep you in mind for the next post where it may be relevant to mention your company.

How can I see my backlinks?

Morningscore’s backlink tool makes it easy to keep track of your links. You can view your existing backlinks and assess the strength of the linking pages. You can also discover new, lost, and dead links and analyse your competitors’ backlinks.

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