Simple SEO tool for beginners

Are you unsure where to start your SEO journey? Morningscore is made with the goal of making SEO approachable. With missions, giving you tips on improving you SEO, we make SEO a game, literally!

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Start your SEO adventure here

An intuitive tool for newcomers to SEO

Know how to improve your SEO with missions

Know your next step with SEO missions

Find ways to improve your SEO with our SEO missions. If you aren't sure where to go with your SEO, you can see our suggestions for relevant improvements to your page, as well as how hard we estimate them to be. If you have your own goals in mind, then you can also create new missions yourself, that way you can choose to follow Morningscore's recommended missions or make mission tailored to your needs. With Morningscore's missions working on your SEO is easier than ever.
Track your keywords with Morningscore Rank tracker

See the state of your SEO

When doing SEO, it's integral to have a constant overview of how your SEO performs. Luckily it's easy to get an overview of your SEO with our rank tracker tool. You can use it to view how your individual keywords perform, and you can even track specific keywords for daily updates on their Google rankings. If you drive a local business, you will also have the option to track specific keywords for certain areas of interest. If you want to sort your tracked keywords, you can also arrange them into folders. That way you can make sure your SEO is well organized.
Get an overview of your website's health

Check in on your website's health

Having a website without health problems has become a big part of SEO, since Google started using user experience as a ranking factor. If you want to ensure your website is up to speed, then our SEO health checker tool will give you an easy to understand breakdown of your site's performance in areas like pagespeed issues, title optimizations, broken links, and many more. If you find an issue you want to work on, you can easily turn it into an SEO mission, through a seamless integration with our SEO mission tool.
Research new target keywords for your SEO

Find new potential keywords

If you are looking for new keywords and topics to target, then Morningscore has you covered. With our keyword research tool, you can enter a keyword, and get a list of related keywords. The tool also show you the keywords' monthly search volume, Google Ads CPC and the difficulty of the keyword. If you aren't sure what keyword you want to search for, then you can have tool suggest keywords related to your current keywords. That way Morningscore can help you discover new keyword opportunities, even if you aren't sure what keywords to target.
Find out how well you compare to your competitors

Keep tabs on the competition

Knowing is half the battle, and this is also true in SEO. Our competitor tools can not only show you how you do compared to you competitors, but also how your competitors have gotten their SEO-position, by letting you see your competitors' backlinks and keywords. While it might not be obvious at first, your competitors can be a great source of inspiration for your future SEO exploits. You and your competitors are in the same field, so keywords they target could also be relevant for you, and pages they got links from could also be great link opportunities for your page.
See your competitors' SEO
Check out the features

Morningscore's tool set

Keyword tools
  • Keyword rank tracking
  • Keyword research
  • Keyword suggestions
  • Keyword difficulty
  • Historical positions on keywords
  • Keyword are update daily
  • Keyword grouping
  • Competitor keyword comparison
Other tools
  • Backlinks monitoring
  • New and lost links
  • Backlinks from competitors
  • Scan websites for links/keywords
  • Website health scan (onsite)
  • Number of scanned pages
  • Intelligent suggestions (missions)
  • SEO task management (missions)
 
  • Email reports
  • PDF reports
  • White label reports
  • Exportable data (CSV)
  • Smart user management
  • Prices from 49$/mo
See all the features of Morningscore briefly listed below. We have built a complete SEO tool. See full list of all tools here.
Explore all tools

Success stories

Our growth heroes all have one thing in common: they work tirelessly every single day to achieve top rankings on Google. Discover how they’ve tackled their SEO strategies with Morningscore as their prefered partner on the journey.
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Jacob boutrup fra Fenerum
Vector 2 - Morningscore SEO tool
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We're seeing more orders, an increased number of booked demos, and significantly enhanced brand awareness.
”
Jacob Boutrup
Design Lead
Peter cox fra nordicbar.dk
logo - Morningscore SEO tool
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We’re definitely seeing more orders related to specific keywords since we started using Morningscore.
”
Peter Cox
Marketingansvarlig
Nicolai Russotti fra pulsure.dk
Pulsure logo - Morningscore SEO tool
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Our organic traffic is higher than ever before!
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Nicolai Russotti
Product Manager
Jane fra nordthy
NT logo 1 - Morningscore SEO tool
“
Morningscore has been an invaluable partner in our SEO efforts.
”
Jane Munkholm Kristensen
E-commerce manager
From SEO Zero to SEO Hero with Morningscore.

The perfect tool to start your SEO journey.

Intuitive user interface.
You shouldn't have to struggle to find the information you need for your SEO work. Morningscore uses a simple and intuitive interface that makes SEO easy to understand—even for complete beginners.
SEO Missions
No more struggling to track your SEO progress—thanks to our SEO Missions. We provide suggested missions to boost your SEO, but you can also create your own if you have specific goals in mind.
SEO can be fun
At Morningscore, we believe in making the hard parts of SEO exciting and rewarding. That’s why we’ve built video game mechanics into our tool. You earn XP and level up as you complete missions—making it fun to track your SEO progress.
Rank tracking
Track all your important keywords with Morningscore. The Rank Tracker shows you every keyword you rank for, and lets you choose specific ones to monitor. Tracked keywords are updated daily and include extra data like ranking history.
Keyword research
Looking for new keywords to rank for? Morningscore’s Keyword Research tool helps by showing you related keywords based on any term you choose. It also reveals how popular the keywords are and how hard they are to rank for.
Great community

If you're struggling with your SEO efforts, you can access our amazing and supportive community through the tool. The community is happy to answer SEO-related questions and help fellow Morningscore users.

Why do you need an SEO tool?

When you're starting with SEO, it can feel overwhelming. Many aspects seem complex, and without an SEO tool, it's nearly impossible to keep track of your SEO situation. There are many ways an SEO tool can help you, but here are some of the most important:

Know how you're ranking: An SEO tool shows you which keywords you rank for and how well you're ranking. This helps you understand how effective your current SEO is. Getting started with SEO is hard if you don't know where to improve.

Find out which keywords are worth tracking: Not all keywords are equal. Spending time on low-search-volume keywords can hurt your SEO. Many SEO tools show how often different keywords are searched.

Uncover technical issues: Many SEO tools give you an overview of your website's technical problems. These issues can hurt your SEO but are often hard to spot on your own. An SEO tool helps you check your site and gives a strong foundation for future SEO work.

See your backlinks: Backlinks are a key part of SEO but are often overlooked by beginners. Outreach-based link building is already tough—without tracking who’s already linking to you, it gets even harder.

These are just some of the features that have made SEO tools a standard in the industry. While Morningscore offers all these and more, the features above are the industry standard. I could list all the features Morningscore shares with other tools, but instead, I want to explain what sets Morningscore apart—and why it's especially great for beginners.

Why should beginners choose Morningscore?

Morningscore is a tool that makes SEO simple and accessible—whether you're a total beginner or already have some experience. Many SEO tools follow a "more features = better" approach, which often leads to cluttered, complex interfaces that overwhelm beginners. This makes SEO feel inaccessible and fuels the myth that it’s extremely complicated and requires expert knowledge.

Morningscore aims to break that myth by offering an SEO tool that’s easy to use without skipping essential features. Our goal is to prove that anyone can do SEO. That’s why we’ve built a simple, intuitive design that makes the tool easy to navigate and user-friendly. We know getting started can be tough, so our tool includes SEO Missions that give you clear goals to work toward.

Ultimately, we believe the hardest part of SEO is doing the actual work. Let's be honest—SEO is slow, and it’s hard to stay motivated without seeing progress. That’s exactly why we’ve added gamification elements and the Morningscore to the tool. This way, you can clearly see your SEO progress—making improvement both tangible and fun!

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FAQS

Have any questions?

Morningscore tries to approach SEO from a different angle than many other SEO tools. Many SEO tools can feel bogged down by an excess of data and niche features, which can make working with them feel like a slog, causing many beginners to give up on SEO, before they even start to get a grasp on the discipline. These tools have a very utilitarian, "feature first" approach. Morningscore on the other hand uses a "user first" approach, without sacrificing any of the features users will need to work with SEO. We do this by combining our intuitive and effect user interface with gamification elements. The reason, we do this, is to encourage new users to continue with SEO, by showing them how far they have progressed with their SEO, through our helpful SEO missions and level system.
Morningscore makes keyword research easy, by allowing you to choose which keywords, you want to focus on. While you can of course see all of the keywords you rank on, the real magic happens with the keywords, you have chosen to focus on through our rank tracker tool. With the rank tracker tool, you can choose important keywords, that will be update daily. You can choose to track the keywords for the entire country or just smaller regions if you want. If you want to group your keywords together, you can even add them to folders, which show you the results for all the keywords in the folder.
Being able to help our users with our tool is something we value highly at Morningscore. We want to make sure everyone can get the best possible results from working with SEO in Morningscore. This is why we have first of all made our forum "The Base" where our awesome community can help each other improve their SEO. You can find our wonderful community page, by clicking on the button in the top right corner saying "Base" If you are have trouble fixing a health problem, Morningscore has reported to you, then the tool might have your answer. If you click on the specific issue you have, then you can see a detailed step by step guide with suggestions on how to fix the issue. If you have a specific technical issue you can look through our helpdesk articles, containing answers to a lot of commonly asked questions. Find them by click on the purple speech bubble in the lower right corner, then click "Helpdesk". If all else fails, then you are also welcome to write directly to us through our chat window.  
Morningscore's SEO Health checker, can diagnose a multitude of problems, that can affect your SEO. Some of the most notable and important issues Morningscore can detect include but is not limited to: Slow page loading speed Broken links Broken images Missing meta descriptions Thin content Noindex tags Missing sitemaps These are just some of the issues, that Morningscore can scan for. They are important to be aware of, as they can damage your SEO if left unchecked.
Morningscore updates your keyword data daily, for the keywords you have chosen to track. For non-tracked keywords we update them approximately once a month.
In Morningscore's health section, you have the option of conducting a full scan of your entire website. By doing this you can see all of the potential technical SEO issues, your site may have. If you want to do this on a regular base rather than manually, you can set up a schedule for when you want Morningscore to do a full scan. If you have fixed an issue on a single page, then you can scan an individual page, by going to the "Landing pages" tab and clicking on the 3 dots to the right the webpage in question.
Your Morningscore plan has a number of websites you can add to your account. This number also applies to your competitors, but each competitor only counts for a half website. This means that, if you for example have 2 websites registered with 7 competitors in total, it would count as 5,5 websites registered.
Managing keywords in multiple countries is possible with Morningscore. When you add a page to Morningscore, you also choose a specific country to show data for. If you want to see data for a different country, than the one you have already registered your site on, then simply add a your site again and choose a new country this time.
Morningscore does only work on Google. This is because the vast majority of searches currently take place on Google. Because of this we only support Google, as most other search engines do not get enough searches, to warrant gathering data from them.
Morningscore does not offer data in real-time, as it is close to impossible, if you aren't Google. We do however provide you with daily updated performance data for your entire site and update the data for specific keywords you have chosen to follow using our rank tracker tool.