Simple SEO tool for beginners

Are you unsure where to start your SEO journey? Morningscore is made with the goal of making SEO approachable. With missions, giving you tips on improving you SEO, we make SEO a game, litterally!

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Start your SEO adventure here

An intuitive tool for newcomers to SEO

With Morningscore we make SEO exciting, easy to approach and most of all fun! If you are new to SEO Morningscore is perfect for you. These are just some of our amazing features:

Know your next step with SEO missions

Find ways to improve your SEO with our SEO missions. If you aren't sure where to go with your SEO, you can see our suggestions for relevant improvements to your page, as well as how hard we estimate them to be.

If you have your own goals in mind, then you can also create new missions yourself, that way you can choose to follow Morningscore's recommended missions or make mission tailored to your needs. With Morningscore's missions working on your SEO is easier than ever.

Know how to improve your SEO with missions

See the state of your SEO

When doing SEO, it's integral to have a constant overview of how your SEO performs. Luckily it's easy to get an overview of your SEO with our rank tracker tool. You can use it to view how your individual keywords perform, and you can even track specific keywords for daily updates on their Google rankings.

If you drive a local business, you will also have the option to track specific keywords for certain areas of interest. If you want to sort your tracked keywords, you can also arrange them into folders. That way you can make sure your SEO is well organized.

Track your keywords with Morningscore Rank tracker

Check in on your website's health

Having a website without health problems has become a big part of SEO, since Google started using user experience as a ranking factor. If you want to ensure your website is up to speed, then our SEO health checker tool will give you an easy to understand breakdown of your site's performance in areas like pagespeed issues, title optimizations, broken links, and many more.

If you find an issue you want to work on, you can easily turn it into an SEO mission, through a seamless integration with our SEO mission tool.

Get an overview of your website's health

Find new potential keywords

If you are looking for new keywords and topics to target, then Morningscore has you covered. With our keyword research tool, you can enter a keyword, and get a list of related keywords. The tool also show you the keywords' monthly search volume, Google Ads CPC and the difficulty of the keyword.

If you aren't sure what keyword you want to search for, then you can have tool suggest keywords related to your current keywords. That way Morningscore can help you discover new keyword opportunities, even if you aren't sure what keywords to target.

Research new target keywords for your SEO

Keep tabs on the competition

Knowing is half the battle, and this is also true in SEO. Our competitor tools can not only show you how you do compared to you competitors, but also how your competitors have gotten their SEO-position, by letting you see your competitors' backlinks and keywords.

While it might not be obvious at first, your competitors can be a great source of inspiration for your future SEO exploits. You and your competitors are in the same field, so keywords they target could also be relevant for you, and pages they have gotten links from could also be great link opportunities for your page.

Find out how well you compare to your competitors
Check out the features

Morningscore's tool set

See all of Morningscore's amazing features listed below. Morningscore provide all the features you'll need for SEO. Check out all of our tools here.

Morningscore logo 01 - Morningscore SEO tool
Keyword rank tracking
Keyword research
New keyword suggestions
Keyword difficulty
Historical positions on keywords
Keyword update frequency Daily
Grouping of keywords
Competitor analysis
Backlinks monitoring
New and lost links
Backlinks from competitors
Scan websites for links/keywords
Website health scan (onsite)
Intelligent proposals (missions)
SEO task management (missions)
Email reports
PDF reports
White label rapporter
Smart user management
Prices from 49 $/mo
From SEO-zero to SEO-hero with Morningscore

A perfect tool for starting your SEO journey

Do you have trouble finding a starting point for your career in SEO? Starting out is hard in SEO. Most SEO tools are either very bare-bones or extremely obtuse. Morningscore aims to take the best of both worlds, by having an intuitive interface without sacrificing features, Morningscore is great for newcomers and experts alike.

intuitive interface

You shouldn't have to struggle finding the information you're looking for, when doing SEO work. Morningscore uses a simple and intuitive interface to make SEO easy, even if you are a complete newcomer to SEO.

SEO missions

You won't have to struggle with keeping track of your progress with SEO, thanks to our SEO missions. We provide you with suggested missions, that will improve your SEO, but you can also create your own missions if you have your own goals in mind.

SEO made fun

At Morningscore we believe in making the tough part of SEO fun and rewarding. That's why we incorporate video game mechanics into our tool. You earn XP and level up, when you complete missions, allowing you to see the progress of your SEO.

Rank tracking

Keep track of all your important keywords through Morningscore. The rank tracker shows all the keywords you rank on, but you can choose important keywords to track. Tracked keywords are updated daily and have additional data, like the keywords' rank history.

Keyword research

Are you looking for new keywords to rank on? Morningscore's keyword research tool can help you by showing you new keywords related to a keyword of your choice. The tool also shows you how popular the keywords are and how difficult they are to rank on.

Great community

If you run into trouble with your SEO efforts, you can access our awesome and helpful community through our tool. The community is always happy to answer SEO-related questions and help other Morningscore users.

pricing bg - Morningscore SEO tool

49 USD/mo
100 Keywords 3 Websites 2 Users
For the small business that is new to SEO.
69 USD/mo
500 Keywords 10 Websites 4 Users
For the intermediate user who is growing their SEO.
129 USD/mo
2000 Keywords 30 Websites 10 Users
For the professional SEO expert working on numerous projects.
259 USD/mo
5000 Keywords 100 Websites 20 Users
For the international company or agency. Upgrades possible.

Why do you need an SEO tool?

When starting out with SEO it can be quite overwhelming. There are many parts of it in general that can seem quite esoteric, and without an SEO tool, it's next to impossible to get a grip on your SEO situation. There are many ways that an SEO tool will help you, but I have listed some of the major ones below:

  • Know how you rank: With an SEO tool you will know what keywords you rank on, and how you rank, which can help you get an idea of how effective your current SEO is. Starting out in SEO is hard if you don't know where you can improve
  • See what keywords are worth pursuing: Not all keywords are created equal, so spending time on keywords, that aren't being searched for can be detrimental to your SEO. Many SEO tools can tell you how many searches different keywords get
  • Discover technical issues: A lot of SEO tools provide you with an overview of your website's technical issues. A lot of these issues can harm your SEO, but they can be hard to spot yourself. Because of this using an SEO tool can give your site a good foundation for future SEO.
  • See your backlinks: Backlinks are a vital part of SEO, but one that many beginners often neglect. Doing outreach link building is already hard, but if you don't have a way to keep track of what pages have already given you links it becomes even harder.

These are just some of the features, that have contributed to, having an SEO tool being the industry standard. While Morningscore has all of these functions and many more, but the features mentioned above, are seen as the standard when it comes to SEO. While I could talk about the features, Morningscore has, that all the other tools also have, I would rather tell you about, what sets Morningscore apart from other SEO tools, and why it's great for beginners.

Why should you choose Morningscore as a beginner?

Morningscore is a tool that is dedicated to making SEO easy and approachable, whether you are a complete beginner or already have experience with SEO. A lot of other SEO tools tend to have a "The more features, the better" approach, which combined with poor and cluttered user interfaces, can often be quite overwhelming for particularly SEO beginners. This has lead to SEO being seen as unapproachable by a lot of outsiders, creating a myth of SEO being extremely complicated and requiring advanced knowledge.

Morningscore seeks to dispel this myth, by being an SEO tool, that is easy to use, without sacrificing important features. Our goal is to show that everyone can do SEO. We do this by first of all giving our interface a simple and intuitive design, which makes the tool easy to navigate and use. We are also aware that it can be hard to know where to start with SEO, which is why the tool includes SEO missions, that give you goals to work toward.

When all of that is said and done, we believe that the hardest part of SEO is getting the necessary work done. Let's be honest, SEO is slow work, and it can be hard to get work done, if it doesn't feel like you get any benefit from it. This is why we have incorporated gamification elements, and the Morningscore into our tool. That way you'll be able to see what progress, you have made with your SEO, making improving your SEO both tangible and fun.


Do you have any questions?

Morningscore tries to approach SEO from a different angle than many other SEO tools. Many SEO tools can feel bogged down by an excess of data and niche features, which can make working with them feel like a slog, causing many beginners to give up on SEO, before they even start to get a grasp on the discipline. These tools have a very utilitarian, "feature first" approach.

Morningscore on the other hand uses a "user first" approach, without sacrificing any of the features users will need to work with SEO. We do this by combining our intuitive and effect user interface with gamification elements. The reason, we do this, is to encourage new users to continue with SEO, by showing them how far they have progressed with their SEO, through our helpful SEO missions and level system.

Morningscore makes keyword research easy, by allowing you to choose which keywords, you want to focus on. While you can of course see all of the keywords you rank on, the real magic happens with the keywords, you have chosen to focus on through our rank tracker tool.

With the rank tracker tool, you can choose important keywords, that will be update daily. You can choose to track the keywords for the entire country or just smaller regions if you want. If you want to group your keywords together, you can even add them to folders, which show you the results for all the keywords in the folder.

Being able to help our users with our tool is something we value highly at Morningscore. We want to make sure everyone can get the best possible results from working with SEO in Morningscore. This is why we have first of all made our forum "The Base" where our awesome community can help each other improve their SEO. You can find our wonderful community page, by clicking on the button in the top right corner saying "Base"

If you are have trouble fixing a health problem, Morningscore has reported to you, then the tool might have your answer. If you click on the specific issue you have, then you can see a detailed step by step guide with suggestions on how to fix the issue.

If you have a specific technical issue you can look through our helpdesk articles, containing answers to a lot of commonly asked questions. Find them by click on the purple speech bubble in the lower right corner, then click "Helpdesk". If all else fails, then you are also welcome to write directly to us through our chat window.


Morningscore's SEO Health checker, can diagnose a multitude of problems, that can affect your SEO. Some of the most notable and important issues Morningscore can detect include but is not limited to:

These are just some of the issues, that Morningscore can scan for. They are important to be aware of, as they can damage your SEO if left unchecked.

Morningscore updates your keyword data daily, for the keywords you have chosen to track. For non-tracked keywords we update them approximately once a month.

In Morningscore's health section, you have the option of conducting a full scan of your entire website. By doing this you can see all of the potential technical SEO issues, your site may have. If you want to do this on a regular base rather than manually, you can set up a schedule for when you want Morningscore to do a full scan.

If you have fixed an issue on a single page, then you can scan an individual page, by going to the "Landing pages" tab and clicking on the 3 dots to the right the webpage in question.

Your Morningscore plan has a number of websites you can add to your account. This number also applies to your competitors, but each competitor only counts for a half website.

This means that, if you for example have 2 websites registered with 7 competitors in total, it would count as 5,5 websites registered.

Managing keywords in multiple countries is possible with Morningscore. When you add a page to Morningscore, you also choose a specific country to show data for. If you want to see data for a different country, than the one you have already registered your site on, then simply add a your site again and choose a new country this time.

Morningscore does only work on Google. This is because the vast majority of searches currently take place on Google.

Because of this we only support Google, as most other search engines do not get enough searches, to warrant gathering data from them.

Morningscore does not offer data in real-time, as it is close to impossible, if you aren't Google. We do however provide you with daily updated performance data for your entire site and update the data for specific keywords you have chosen to follow using our rank tracker tool.


5 out of 5 stars

“Morningscore provides a simple overview of competitors, and most importantly, makes working with SEO fun! The "Mission" tool is a favorite, but the "Health" section is also a useful feature that easily explains what adjustments and corrections need to be made on my website.”

Bjorn Marius Narjord, an Independent SEO Consultant from Intent SEO

Bjørn Marius Narjord

Owner and SEO-specialist, Intent SEO
5 out of 5 stars

“Morningscore is the easiest SEO tool I've ever seen and used – and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.”

rasmus schuebel kreativling morningscore review

Rasmus Schübel

Owner & Founder, kreativling
5 out of 5 stars

“A truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.”

heidi kirstein seo tool review

Heidi Kerstein

Marketing coordinator, Fitness Engros A/S
5 out of 5 stars

“Morningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.”

patrick qureshi

Patrick Qureshi

5 out of 5 stars

“I’ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because it’s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.”

christina lund schmeltz

Christina Schmeltz

Owner, LS Marketing
5 out of 5 stars

“I use Morningscore because SEO is not my specialty, and I don’t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.”

esben oesterby

Esben Østerby

Founder, Iværksætterhistorier
5 out of 5 stars

“I was looking for a tool to help my customers see exactly what we’re working on and what value it gives them. I’ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.”

Trolle Hansen trolle reklame

Trolle Hansen

Owner, Trolle Reklame
5 out of 5 stars

“Three years ago I chose Morningscore because I was new to SEO and it was the easiest SEO tool to use. I'm still using Morningscore because it is regularly updated and becomes more powerful with every release. It's fun to use. Morningscore is such an integral part of my day. I check it before I check my email.”

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