To be fair, SEO Monitor is a great tool. It's complex and can give you good insights. SEO Monitor is quite expensive and lacks user-friendliness. This is why Morningscore is a great alternative to SEO Monitor. With pricing plans that everyone can afford and probably the easiest interface on the market, you will likely find Morningscore as a good alternative - for agencies, consultants, or SEO beginners.
SEO Monitor is a significant and complex tool targeted at agencies with expertise. Morningscore is an easier alternative. Morningscore makes SEO simple, tangible and easy to understand with a clean and intuitive interface making even non-experts able to do SEO easily.