How we tripled our SEO in 2024

We almost tripled our trial signups from SEO in 2024:

– It shows august – december 2024 vs 2023. We changed tracking and therefore I can’t show you the full year without complicating things.

What did we do?

We worked on exactly 215 landing pages (we count that stuff)

• Created 73 new pages
• Updated 52 old pages with fresh content
• Translated 82 pages
• Split current pages into 8 new pages

How did we do it?

1.

found the landing pages (blog articles and product pages) that got the most traffic from SEO and had not been updated in more than 6 months, and focused on those. Enriching them. Usually takes 1 hour per landing page. And up to 1 day on important pages that drives the most signups. Sometimes we used AI to enrich them, but this was a small part.

2.

Then we decided to translate many of these winning pages to Danish and German. Here we used DeepL and AI. It’s not perfect, but for example Google Gemini 2.0 is really good.

3.

Built new mini product pages like “broken link checker” and added them to a mega menu that we got developed quickly by Morningtrain. This greatly boosted SEO signups almost overnight and probably was our best time/result activity.

There are of course a lot of details left out here, but no hocus pocus. We just followed best practices and made sure to put out quality content.

Who did it?

Lukas Rasmussen = 81 posts

Myself = 36 posts

3 interns = 98 posts

Lukas did by far the most and a lot more than “just” the 81 posts, but that was the quick statistic I could find 😊

The power of SEO strikes again 🚀🚀🚀