Free link inspiration: How to get backlinks from Reddit

What is Reddit?

Reddit is a social news and entertainment website where users share content, discuss topics and discover new ideas and trends in different ‘subreddits’. The site is divided into smaller subreddits that focus on specific areas of interest. The platform is free, and users vote posts and comments ‘up’ or ‘down’ to rank relevance and importance.

For businesses, Reddit is a good platform because it:

• Provides insight into customers’ understanding of the market, competitors or your business.
• Create a personal dialogue with customers.
• Provides brand mentions in relevant forums.
• Makes your company visible in the search process of potential customers.
• Increases your Google visibility.
• Provides free backlinks on a high authority platform.
• Is significant in terms of LLM optimization.

For those interested in growth, Reddit is an excellent platform.

How to use Reddit

There are several ways to actively use Reddit. Here are a few of them.

1. Go to Google and search ‘site:reddit.com + relevant keyword’. For example: ‘site:reddit.com best SEO tools’. Using ‘site:reddit.com’ will ensure that you only get search results from Reddit.
   
2. Open relevant threads in a new tab. When you open Reddit, you will need to log in or create an account.
   
3. Log in or create an account.
   

If your brand is mentioned

1. Press ‘Ctrl + F’ and search for your brand. See where your brand is mentioned in the thread.
   
2. Write a comment on the comment.
3. Press ‘Comment’ and share your comment.

If your brand is not mentioned

1. Press ‘Ctrl + F’ and search for your brand. If your brand is not mentioned, leave a comment on the post.
   
2. Write a comment on the post.
   Note: The comment should be unique, relevant, and add real value. Do not always link to your website, as brand mentions and mentions in the threads already add value. Mention your competitors to create valuable content.
3. Click ‘Comment’ and share the comment.
   

Search on Reddit

1. Search for your brand, competitors, or industry in the search bar.
   

Search for your company name, competitors, or relevant industries such as ‘IT companies London’. Read posts, comments, and explore communities to gain insight into users’ opinions and experiences.

Create a thread

1. Create a thread in a relevant subreddit, such as ‘SEO’. Share your knowledge, ask questions, or participate in discussions.
2. Write a post that adds value.
   
   There are strict rules on Reddit and in each subreddit. For example, in r/SEO, it is forbidden to create backlinks, job postings, or spam content. Make sure you read and follow the rules to avoid being banned or having your thread deleted.
3. Click ‘Post’.

Create value on Reddit

Being active on Reddit adds value to your business. You gain access to an engaged niche audience with an interest in your industry. By being active and authentic on Reddit, you build trust, increase brand awareness, and drive organic traffic to your business.

Reddit has high authority, and while backlinks are often nofollow, mentions and visibility can still indirectly boost your SEO.

Reddit requires that you create real value. Users and the platform are quick to spot self-promotion, and spam can lead to negative publicity. Building a reputation takes time and a strategic approach, as many subreddits have strict rules to follow.

See your backlinks

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