Free link inspiration: How to get backlinks from Quora

An effective platform for both free backlinks and brand mentions is Quora. It’s a question-and-answer site where users seek expert answers to specific topics, problems, or general questions within an industry or field.

Quora is a valuable platform to be visible on, as the participants and readers of these threads are actively seeking information, solutions, or recommendations—without being too commercial. That’s why it’s important to get your product mentioned in relevant threads.

You can strategically work on replying to threads on Quora, as it’s a great platform where the commercial aspect is less prominent and the dialogue between users and companies becomes more personal. Over time, you can build up a role as an expert on the site, which will help build your brand image and show that your company has valuable knowledge on a specific topic.

Even if it’s not always a direct link, it creates positive publicity—and that’s an important part of your link building.

What is Quora?

Quora is a social media platform that acts as a knowledge bank. The platform is free and is used to ask questions on all sorts of topics—and answer other people’s questions.

Active participation on Quora can be important for your business. You can confirm or deny information about your product and keep an eye on what customers think about your brand. Quora provides insight into the topics that customers care about and the problems they face.

How to use Quora

1. Go to Google and type in: ‘site:quora.com + relevant keyword’. For example: ‘site:quora.com best seo tools’. By using: ‘site:quora.com’, you only get search results from Quora and exclude all other websites.
   
2. Open relevant threads. When you open a thread from Google, you need to create a profile or log in before you can comment.
   
   
3. Log-in or create a profile on Quora.
   
4. Press on ‘Answer’ to respond to the question. (If you are logged in, this option will be available).
   
5. Answer the question.
   
   Note: It’s important that you answer the question in a way that adds value and is unique. You can’t just link to your website – your comment needs to add real value. Also, consider mentioning potential competitors to make your answer more relevant to the thread. Think of it as a response that should be useful to the reader.
6. Press ‘Post‘ — your comment is now shared.
7. Go to the next post and answer the question. You can also change your search to find other relevant threads.

Disadvantages of Quora

Although Quora is a platform where you can get answers from experts and build trust and credibility over time through your answers, it’s important to be critical of the comments. Because Quora is free to join, some answers can be both useless and untrue.

There are many subjective opinions on the platform, and the content is not always objective. However, these opinions can be interesting to read, as they often come from relevant people.

Benefits of Quora

Quora is not only a great platform for backlinks and relevant brand mentions, but it also ranks highly on Google because the content is unique and answers specific questions. When people search on Google, Quora often appears because the same question has already been asked on the platform.

Searching for a topic on Quora shows an interest in the topic and a desire to gain new knowledge. This means that you not only get a relevant backlink, but also a great opportunity to inspire the reader to explore your product further.

Quora allows you to be personal and listen to potential and existing customers. By actively using the platform, you strengthen relationships with your customers and make it easy to get direct feedback. Participating in Quora discussions increases interaction and provides insight into customer needs and wants.

Quora is valuable for LLM optimization, which deals with visibility in AI-generated search results. Read our post with 9 tips for LLMO.

See your backlinks

Morningscore’s link tool makes it easy to keep track of your backlinks. You get a clear overview of your existing backlinks and can assess the strength of the linking sites. You can also discover new, lost, and dead links and analyze your competitors’ backlinks.

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