The BEST ChatGPT prompts for link building

Key Takeaways

• ChatGPT helps you suggest assets that can attract natural backlinks.
• You can find guest post opportunities and create outreach emails that offer real value first.
• Quickly locate directories, forums and unlinked brand mentions to support your link building.

Are you tired of struggling to improve your website’s Google ranking? Have you spent countless hours trying to find the right link building strategies to boost your rankings? Look no further!

In this post, we’re diving into the use of ChatGPT and how it can help you with your link building efforts.

Imagine having a virtual assistant that understands your goals and secures high-quality backlink opportunities for you to grab. ChatGPT is that assistant.

Link building is a critical part of SEO, but it can often be a time-consuming and frustrating process. With ChatGPT, you can streamline your efforts and achieve results faster.

Whether you’re reaching out to bloggers, writing guest posts, or collaborating with influencers, the right prompts can save you a lot of time finding the opportunities.

What if you could generate compelling outreach emails, engaging content, and effective collaboration requests twice as fast as today? By using ChatGPT, you can create personalized and persuasive messages that resonate with your target audience, increasing your chances of success.

In this post, we’ll explore the best ChatGPT prompts that can help you build strong, lasting connections and drive more traffic to your website and – even more important – discover more link building opportunities.

ChatGPT prompts for link building

Accelerate your workflow

Finding the right keywords and identifying link building opportunities can be quite time-consuming. By using ChatGPT with relevant prompts, you can significantly speed up this process. The AI can generate a list of relevant “candidates” much faster than manual methods.

Cost effective solutions

Using ChatGPT can also help you save on costs typically associated with content creation or hiring professional link builders, although human oversight is still necessary to review and refine ChatGPT’s outputs.

Spark creativity

ChatGPT can serve as an excellent brainstorming partner, helping you come up with fresh blog post ideas, prompts for keyword research, improved phrasing for awkward sentences with the right SEO content prompts, and even prompting to analyze or increase on-page SEO elements.

Everything in green brackets [] is a placeholder example: Replace with your own to get relevant ChatGPT output.

Suggest assets to earn backlinks (link bait)

The best links are the links that come naturally because of great content – so-called “earned links” – or assets that others love.

At the same time, it is also the hardest task to succeed with as it requires something special.

Ask ChatGPT to suggest some assets that could potentially attract a lot of links.

Prompt:

I own an [your store/shop – for example online pet shop]. Generate a list of digital assets I could create to attract backlinks.

Find link opportunities

Before you can start your outreach campaign, you need to know who to contact – or find places to add your company website.

Here is a prompt to find businesses allowing others to add guest posts.

Prompt:

Find me guest post opportunities for my website about [your topic]. Provide me a list of [X number] sites ranking on [topic] or which have a “write for us” page. Provide me only domain names without a numbered list.

Guest post outreach

This prompt is not really a tip to find link building opportunities but rather a help to you when you have located interesting websites to get a link from by offering awesome content as guest posts.

Every receiver of outreach emails will ultimately have one big argument regarding link requests: What’s in it for me?

They didn’t ask for you to contact them and they are probably not going to spend more than a few seconds on cold requests like you and me asking them for a link.

Would you?

I know that I wouldn’t, as for the ton of requests I get on a daily basis. (So, if you are one of the ones thinking about writing me for a link from Morningscore: Make sure to do your homework and tell me what’s in it for me right away – after all, I’m not here just to link to you 😉).

So, this prompt will help you do your homework and offer something of real value. Give before you ask.

Use the following prompt to come up with awesome content ideas that you can create for them in return for a link.

Prompt:

I am an expert in [your or their industry]. I want to pitch guest blog post ideas to [their website], which focuses on [relevant topic]. Please list 10 unique and compelling blog post titles that they don’t already have and that would complement their current content, and appeal to their audience, along with a brief description of what each post would cover and why it would be valuable to their readers.

Here is how it looks:

Now that you have your offerings in place, it’s time to generate the email and sell the idea!

Follow up with this prompt to generate an email that is presenting your offer (which in reality is a link request):

Follow up prompt:

Write a personal, human-like outreach email to the website owner of Morningscore. I am requesting a backlink but I want an outreach email that focuses on selling the idea of me offering the website owner a great piece of content that is valuable for them and their audience. Mention that it has the potential to attract more relevant organic traffic to their website and I only want a backlink in return for spending hours on comprehensive, relevant and high quality content for them.

Find online company directories

Especially for local companies, online directories are valuable – but they are also useful for national or even international sites because of the link value.

Get ChatGPT to find online directories for you by using this prompt.

Prompt:

Find me 20 local business directories for [topic] in [location].

Try this prompt with different amounts and locations that could be relevant for you.

Be aware that ChatGPT can provide false information regarding directories that don’t exist or even irrelevant directories.

Find relevant online forums

Depending on how broad your niche is, there is probably a good amount of online forums discussing relevant subjects which you can use for getting backlinks and also for providing relevant information to the discussion.

Here is a prompt to find relevant forums.

Prompt:

Find forums for [topic] discussions. Create a table with links to the forums.

Find unlinked brand mentions

One of the easiest and first steps of your link building strategy should be to grab the lowest-hanging fruits by locating the pages that already mention your brand.

You can find unlinked brand mentions manually using the following search on Google: intext:[your brand] –[yourdomain.com] -linkedin.com -youtube.com -twitter.com – or get ChatGPT to help you out by using the following prompt:

Prompt:

Search the internet and find [X number] pages that mention [your brand] but don’t link to [your website URL].

You might want to regenerate the answer a couple of times as it doesn’t always comply fully with the prompt. For example, I asked for 10 results but only got 3. Regenerate the answer to get more.

Remember that ChatGPT can “lie” or report false information. In this case, you could get brand mentions that already contain links to your site, so check the page before adding it to your outreach list.

Also, it’s likely that you won’t get a direct link to the exact URL that mentions your brand, and you will have to find the page yourself based on the description of what the page is about.

Below is the mentioned page from Rock Content that mentions Morningscore but doesn’t link:

When you have collected a good list of websites that talk about your brand without linking, you can ask ChatGPT to output an outreach email to send to the website owners to ask for the links.

This approach will undoubtedly have a higher success rate than cold emails that are often just archived by the receiver.

Prompt:

Write a personal, human-like outreach email to the website owners that mention my brand without linking and ask politely for a link.

Frequently Asked Questions

Are backlinks still relevant for SEO in 2026?

Yes, backlinks are still one of the strongest ranking signals in 2026. They tell search engines that other sites trust your content, and links from authoritative, relevant sites continue to move rankings in the right direction. Quality and relevance matter far more than raw quantity. You can read more about why backlinks still matter in 2026 if you want the full picture.

What are the main limitations of using ChatGPT for link building?

ChatGPT can give you inaccurate results – it may suggest directories that do not exist, forums that are long dead, or brand mentions that already link to your site. It has no access to live data, so everything it produces needs to be checked manually. Treat every output as a draft, not a finished list ready to act on.

Should I always edit outreach emails that ChatGPT writes?

Yes, always. A generic AI-written email is easy to spot and easy to ignore. Adding a few personal details – something specific about their site or audience – makes a real difference to how people respond. Personalizing each email takes only a few minutes but can significantly improve your reply rate.

Which link building tasks are better handled by humans than by AI?

Anything that requires judgment, relationship building, or a deep understanding of your niche is best left to you. AI is strong at generating ideas, drafting copy, and doing repetitive research at scale. The best results come from combining both: ChatGPT handles the volume, while you make the strategic calls.

Can ChatGPT replace a dedicated SEO tool for link building?

No. ChatGPT does not have access to live backlink data, domain metrics, or real-time ranking information. It is useful for ideation and drafting, but you still need a proper SEO tool to track your link profile and find real opportunities. If you want to explore what else ChatGPT can handle, take a look at how it supports keyword research and on-page SEO tasks as part of a wider workflow.