Changes coming in version 3

Karsten Madsen
Co-founder & CEO @

Morningscore version 3 is a big change. Apart from redesigning the whole tool and engine behind it, we change our payment system and introduce new plans as you can see below.

Why version 3 is exciting

🔥 Bigger investment in you
We have helped a lot of customers grow by giving concrete advice through our chat.
We are scaling this up big time! An online academy is coming.
Version 3.0 is not only about the tool, it’s also us upping our game and investing in you!

💎 Rocket polished
The user experience has improved a lot. Version 3 will feel like a fresh new tool, while still having everything you know. Check out the design here*
*This is with demo data. You can click around.

📊 New cockpit
The frontpage is all new. It has become a dashboard with highlights from all parts of the tool.

🚀 Big missions upgrade
Missions follow you everywhere in the tool now. The guides are getting a big upgrade. And you can now see your historical progress.

🏆 A ranking system
A fun 10 levels ranking system, where you grow in rank and build your space city by completing missions.

New pricing plans

Below you can see our new version 3 pricing plans.

Why this change?
We have changed our pricing plans for 3 main reasons:

  1. Based on your feedback we changed the amount of keywords and websites in each plan.
  2. In version 3 you get awesome new features, which will require more quality data (which is not cheap for us).
  3. Fully customize your plan based on features you want. With Version 3 we offer full flexibility to build your own plan. Exciting!

Pricing plans in version 3
Download this PDF that explains the new pricing in details


Biggest changes
💳 New payment system We will ask all of our customers to set up payment via Stripe
👽 Competitors = 0,5 websites With the new plans, competitors will count as 0,5 websites
🧑‍🤝‍🧑 More users As you can see in the plans above, you will get more users
🏷️ More keywords All plans have more keywords than in the old plans
📦 Feature based pricing We give you the power to fully customize your plan


How do I switch from my current plan?

  • To get Version 3, you will need to migrate to one of our new plans.
  • You are not forced to upgrade to version 3. Then you will stay on version 2.
  • Version 2 will have an end-of-life in 2021 (date to be determined) and limited support.

Migration will be simple. You will get a notice on mail and in the tool. We can also migrate for you and are of course ready to answer all questions. All data and benefits (like pioneer discount) will be safely migrated.

When will this all happen?

The new plans will be introduced together with the release of Version 3 in Autumn 2021
Expected timeline of events:

April 2021                      |    Release of Version 3 BETA for testing
September 27th 2021   |   Version 3 BETA closes down.
October 12th 2021        |    Version 3 will go LIVE


How pricing plans will be matched

You of course decide what plan fits your needs. This is the matching we will initially do on your behalf to get you over on Version 3.

Version 2 plan Matching version 3 plan*


20 keywords | 2 websites | 1 user

Growth Suite (65 USD)

200 Keywords | 5 Websites | 2 Users


100 keywords | 5 websites | 1 user

Growth Suite (65 USD)

200 Keywords | 5 Websites | 2 Users


500 Keywords | 25 Websites | 3 Users

Professional Suite (125 USD)

1000 Keywords | 25 Websites | 10 Users

PRO (174 USD)

2000 Keywords | 75 Websites | 10 Users

Master Suite (237 USD)

2500 Keywords | 100 Websites | 20 users

* A competitor website in version 3 only counts as 0,5 websites. So you get a lot more value in Version 3 plans.


Question Answers
How will migration work? Mid-October you will receive an email and pop-up in the tool to migrate to version 3. A few clicks and you are in Verison 3. You will automatically be matched with a Version 3 plan that is similar to your current plan. You will not be charged for this upfront. This will happen at the next renewal date. You can change plan in settings or by contacting us at any time before and after the renewal.
What if I bought a yearly license? You will keep your current Version 2 plan price for the remainder of your subscription period while having access to the version 3 plan. No upfront charges.
Where is the STARTER plan? This plan will no longer be available. We added a new $5/mo “Dashboard” plan to replace it. This plan can be customized:
Can I keep my STARTER plan? Not in Version 3. You can build a customized plan that gives you similar features at a similar price
What if I have a discount? It follows you to Version 3 plans.
Can I still cancel my subscription any time? Yes, with Version 3 plans it’s still super easy to cancel a subscription in the settings of the tool or by contacting us.
Will the pricing/plans change again? There are no plans for that. Version 3 is very much us maturing into a foundation to build upon many years from now.
Will you help with the switch? The switch can be done through our tool. But of course we are here to help by phone, chat and email 🙂

Let's hear it from the customers

What the users say about us

We like to keep things simple, and so do our customers. Here's what the users have to say about Morningscore.

5 out of 5 stars

“Morningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.”

Patrick Qureshi
5 out of 5 stars

“The tool is very affordable, but at the same time it's both complete and easy to use. My favorite part is that it's actually more than just a tool - it's rather a comprehensive, complete suite.”

Carlos Tiscar
Co-founder, EC Shops
5 out of 5 stars

“I started using Morningscore to get a hands-on approach to our SEO. The tool does a great job in giving you an overview of your SEO progress. It’s also a fun and engaging tool to work with, because it gives you structure and guides you on what exactly you have to do.”

Claudio Caldeira
5 out of 5 stars

“I’ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because it’s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.”

Christina Schmeltz
Owner, LS Marketing
5 out of 5 stars

“I use Morningscore because SEO is not my specialty, and I don’t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.”

Esben Østerby
Founder, Iværksætterhistorier
5 out of 5 stars

“I was looking for a tool to help my customers see exactly what we’re working on and what value it gives them. I’ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.”

Trolle Hansen
Owner, Trolle Reklame
5 out of 5 stars

“If you are looking for a solid SEO tool with an awesome founder and an amazing support team, then look no further. Morningscore is definitely one of the best tools that I have on my arsenal.”

Vinson Lozano
Agency owner, Konker Digital
5 out of 5 stars

“Morningscore is the easiest SEO tool I've ever seen and used – and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.”

Rasmus Schübel
Owner & Founder, kreativling
5 out of 5 stars

“A truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.”

Heidi Kerstein
Marketing coordinator, Fitness Engros A/S
5 out of 5 stars

“Morningscore is a valuable SEO tool that quantifies the value of each keyword's ranking. The daily update of my 'Morningscore' makes the effect of my work measurable.”

Asger Storebjerg
5 out of 5 stars

“Super lightweight SEO tool. It is the perfect tool for us, because it gives us an overview of our SEO without us needing to get into details.”

Eric Frederiksen
CEO, Compware