What happens when you invest $3000 in SEO over a year?

Karsten Madsen
Co-founder & CEO @

What happens when you invest $3000 and work one day per month on your SEO over 12 months?

The illustration below will show you the exciting details 📈

Here are the main takeaways:

  • After 11 months your total balance will be positive (more money made than spent)
  • Every month thereafter will give you a growing gross profit.
  • After 24 months you will have made a 7x return on your intial $3000 investment (measured in gross profit)


Where do the numbers come from?

First of all: Any attempt to show the business effect of marketing in a simple formula will fail on precision. Industries are different, efforts are different and we could go on …

The graph is an average across 25 companies in 12 different industries where I have insight into revenue (via Google Analytics) and efforts – anonymously.

At the same time, I have downgraded the results by 30%, to ensure that the figures are conservative

  • Typical company: 5 year old webshop, consultancy or service company
  • No previous SEO done in most cases

The money flow of SEO over 12 months - typical budget

Download the SEO budget spreadsheet

If you want a detailed month by month overview and play around with the data in a spreadsheet visit this link: Get Google spreadsheet

Get SEO budget spreadsheet
How to edit this budget:
1. Click “File” in the menu.
2. If you are logged into a Google account you can make a copy and edit it in Google Sheets with this button.
3. Or if not logged in or you want it in Excel for example click on Download instead
4. And then choose the format you want.

Save SEO budget


Are the numbers 1:1 applicable to my business?

Every case is unique. If you want advice on how to invest, we do offer that advice for free as part of a video demo of our SEO tool Morningscore.

We go through your website to see how it performs on Google and give you a suggested plan to work on.

If you are interested you can book a demo here:

Book free demo of Morningscore




Bonus: Exploring the numbers

We dive a bit more into the numbers below.

Year 2 explained

Now let’s look at the second year of your SEO investment.

In year 2, it is assumed that you spend the same per month as in December of year 1 = $100 x 12 months = $1,200

This means you are maintaining your SEO. But just maintaining a “rolling snowball” still brings in fairly big growth.

Year 2 total spend

Year 2 total profit

Year 2 results

Conclusion on the 2 years of investment

the initial investment was $3,000.

At the end of year 1 the result was -$1,405

At the end of year 2 the result was +$10,290

Combining the profit of $10,290 in year 2 with the loss of -$1,405 in year 1 gives:

A total return on investment of $8,885 after 2 years.

What if I invested way more than $3,000?

Of course these numbers are easily scalable:

If you invested $30,000 upfront instead of $3,000 and you spent the money well, the return of investment would be close to $240,000 after 36 months instead.

There is definitely an upper limit to the size of the initial investment you could do, but depending on the size of your market, that limit is quite high. Possibly in the millions.


Let's hear it from the customers

What the users say about us

We like to keep things simple, and so do our customers. Here's what the users have to say about Morningscore.

5 out of 5 stars

“Morningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.”

Patrick Qureshi
5 out of 5 stars

“The tool is very affordable, but at the same time it's both complete and easy to use. My favorite part is that it's actually more than just a tool - it's rather a comprehensive, complete suite.”

Carlos Tiscar
Co-founder, EC Shops
5 out of 5 stars

“I started using Morningscore to get a hands-on approach to our SEO. The tool does a great job in giving you an overview of your SEO progress. It’s also a fun and engaging tool to work with, because it gives you structure and guides you on what exactly you have to do.”

Claudio Caldeira
5 out of 5 stars

“I’ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because it’s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.”

Christina Schmeltz
Owner, LS Marketing
5 out of 5 stars

“I use Morningscore because SEO is not my specialty, and I don’t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.”

Esben Østerby
Founder, Iværksætterhistorier
5 out of 5 stars

“I was looking for a tool to help my customers see exactly what we’re working on and what value it gives them. I’ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.”

Trolle Hansen
Owner, Trolle Reklame
5 out of 5 stars

“If you are looking for a solid SEO tool with an awesome founder and an amazing support team, then look no further. Morningscore is definitely one of the best tools that I have on my arsenal.”

Vinson Lozano
Agency owner, Konker Digital
5 out of 5 stars

“Morningscore is the easiest SEO tool I've ever seen and used – and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.”

Rasmus Schübel
Owner & Founder, kreativling
5 out of 5 stars

“A truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.”

Heidi Kerstein
Marketing coordinator, Fitness Engros A/S
5 out of 5 stars

“Morningscore is a valuable SEO tool that quantifies the value of each keyword's ranking. The daily update of my 'Morningscore' makes the effect of my work measurable.”

Asger Storebjerg
5 out of 5 stars

“Super lightweight SEO tool. It is the perfect tool for us, because it gives us an overview of our SEO without us needing to get into details.”

Eric Frederiksen
CEO, Compware