Customer Stories

Servicepos checkmarks their SEO tasks in Morningscore

  • +30% increase in leads
  • Tripled number of visitors
  • +65 keywords in Google top 10

Louise Justesen

Marketing Manager

Servicepos ApS

Software company | 20-30 employees

SEO Intermediate

Checkmark your SEO tasks in Morningscore

Digital Marketing Manager at Servicepos ApS, Louise Justesen, values good structure and a pleasant overview when working with SEO. Morningscore helps her with this. 

Three young men with the courage to engage in a start-up journey founded Servicepos ApS in 2016. They are two engineers and one computer scientist. Brian, Rasmus and Lasse. They created an online POS system that helps retailers structure their internal tasks regarding sales and customers. Servicepos’ portfolio of clients holds over 500 retailers from many different retail businesses including clothing stores, bike shops, wine shops, jewelry stores, and many others.

Louise Justesen was hired by Servicepos in March 2021. Since then she has worked on optimizing the company’s digital marketing initiatives. She has experience in the agency business from where she knew Morningscore. So, when she has to pick out an SEO tool for Servicepos in March 2022, she didn’t hesitate to create a trial on, which lead to a permanent subscription. Louise is happy that she did:

“I like that we are able to track every part of the search engine optimization process. As an employee, it gives me a great overview of our initiatives,” she says.

servicepos 32 - Morningscore SEO tool

Impressive progress in just a few months

Since Servicepos ApS started working with SEO in Morningscore three months ago, they tripled their website visitors and gained 30% more leads. This is proof of the impact that consistent SEO has. Louise Justesen is impressed to see this much progress this quickly.

“Depending on my workload I use approximately 1-2 hours a week on search engine optimization within Morningscore while other SEO-related processes take place in the back office. I think the most important thing is to be consistent with your routines and to revisit your data every day.”

If you take a look at Servicepos’ very impressive Health score in the picture below, it witnesses that Louise and her team are consistent with their SEO initiatives. The Morningscore Health feature fits the team’s way of working as well as Louise’s soft spot for manageable overviews, she says.

Servicepos SEO helbredsscore

“SEO becomes motivating when it’s fun!”

Louise expresses how she appreciates the gamified elements of the tool. They engage the user to proceed with the missions and do more SEO-related improvements to their website. For example, you advance to higher levels and earn XP every time you finish a mission. According to Louise, the biggest satisfaction comes when you’re able to checkmark a task and move on to the next.

Louise also points out how the intuitiveness and professional design of Morningscore were a part of the reason why she chose the tool.

“It’s easy to manage and the data is pleasantly presented. And it doesn’t hurt that the design is delightful to look at.” Louise is convinced that everyone would be able to do SEO in Morningscore. “You are provided with complete guides on how to complete a mission. It doesn’t get any easier than this,” she says.


5 out of 5 stars

“Morningscore provides a simple overview of competitors, and most importantly, makes working with SEO fun! The "Mission" tool is a favorite, but the "Health" section is also a useful feature that easily explains what adjustments and corrections need to be made on my website.”

Bjorn Marius Narjord, an Independent SEO Consultant from Intent SEO

Bjørn Marius Narjord

Owner and SEO-specialist, Intent SEO
5 out of 5 stars

“Morningscore is the easiest SEO tool I've ever seen and used – and I've tested so many of them. The charts and data may be comparable to those of competitors, but the fun part comes in when you make use of the many ways to play 'catch me if you can' with a competitor.”

rasmus schuebel kreativling morningscore review

Rasmus Schübel

Owner & Founder, kreativling
5 out of 5 stars

“A truly usable and effective SEO tool without many disruptive elements. This means that I can actually use the tool for something specific that gives our business value.”

heidi kirstein seo tool review

Heidi Kerstein

Marketing coordinator, Fitness Engros A/S
5 out of 5 stars

“Morningscore gives me that vital view of our rankings on search engines, and I can see up-to-date information on how we're performing against our competitors and whether we're gaining or losing traction. I also find the tool very easy to use. It just works.”

patrick qureshi

Patrick Qureshi

5 out of 5 stars

“I’ve used Morningscore since the beginning of my company. I tried many tools, but my heart fell for Morningscore because it’s so easy to use - and because I work with many small businesses who MUST have the tool for me to help them.”

christina lund schmeltz

Christina Schmeltz

Owner, LS Marketing
5 out of 5 stars

“I use Morningscore because SEO is not my specialty, and I don’t want to spend time on it. I have an internal team who takes care of SEO, but I need to know the outcome of their work. With this tool, I can log in and see our performance from day to day.”

esben oesterby

Esben Østerby

Founder, Iværksætterhistorier
5 out of 5 stars

“I was looking for a tool to help my customers see exactly what we’re working on and what value it gives them. I’ve found that with Morningscore. I recommend the platform to anyone who needs to manage and improve their SEO.”

Trolle Hansen trolle reklame

Trolle Hansen

Owner, Trolle Reklame
5 out of 5 stars

“Three years ago I chose Morningscore because I was new to SEO and it was the easiest SEO tool to use. I'm still using Morningscore because it is regularly updated and becomes more powerful with every release. It's fun to use. Morningscore is such an integral part of my day. I check it before I check my email.”

sven recommends Morningscore's SEO tool

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