Have you ever wondered what backlink analysis is and how to use it to evaluate your link building? Well, you are in luck because I am about to tell you everything you need to know to get you started.

After reading this article you will understand exactly

  • what you are doing,
  • and what to look for,

both very important factors that will affect your future link building activities.

What are backlinks?

A backlink or an inbound link is created when some other website links to your website. In essence, it is a “vote of confidence”. This other website considers you to be a valuable and relevant source.

Why Are Backlinks So Important?

The number of backlinks to a specific website (or link popularity) is one of the most important factors when determining search engine rank. This is why acquiring new backlinks or link building is one of the main aspects of SEO.

Backlinks 101

Before we dive deeper into backlink analysis, let me make it clear that no one expects you to be an expert at this and know every single thing about backlinks.

If an unknown SEO term is giving you a headache or you simply want to learn more, check out our SEO glossary and Backlink basics. 😊

What Is a Natural Link Profile?

A natural link profile is one that consists of diverse inbound links from various authoritative websites relevant to your niche.

This is what Google is interested in the most when it comes to your backlinks. And the less experience you have, the smaller the chances are that you will be creating a link profile that looks natural.

The goal of a link builder is not to get backlinks, but to achieve a natural link profile (as much as possible).

To have a natural link profile your link profile needs:

  • A good mix of low and high authority sites (comparing Linkscore/DA/DR)
  • A good balance of dofollow and nofollow links
  • A small percentage of anchor texts that are either exact or partial match to your keyword
  • A small number of links from the same website (the less, the better)

What Is Backlink Analysis?

Backlink analysis is the process of assessing all the inbound links (backlinks pointing from other websites to your site) with the purpose of evaluating their effect on your rankings in search engines.

Backlink analysis lies at the core of any link-building strategy. This is the alpha and the omega of link building and should be done before, during, and after the link building process.

Why Is Backlink Analysis Important?

Regular and proper backlink analysis ensures that you get the best out of your link-building strategy and have the best chances of ranking on your preferred keywords.

Your chances depend on the quality of each individual link in your link profile which can then, in turn, have either a positive or a negative effect.

Some backlinks you will not have control over. There will be sites that link to you and they might not all be good. By checking your link profile, you will be able to catch these bad links and be able to remove them on time.

The internet landscape is in a constant state of change and you will learn that some links disappear with time. Some because of an error (like a link that was broken) and some are intentionally removed during content change. It is up to you to use backlink analysis, so you can discover these lost links and reclaim them.

How Is Link Analysis Used And By Who?

Backlink analysis helps you pinpoint the tactics of your link building strategy that have the biggest (and more importantly – most positive) effect on your rankings.

Regular backlink reviews can be seen as a real business focus and are not just website jargon since the amount of leads you generate can directly depend on it.

This is why both agencies and in-house teams use it for reporting on and measuring success although indirectly.

Final words

I hope this article gave some insights as to why a backlink analysis is an important thing to do. If you want to learn how to do a backlink analysis in Morningscore, you should read this article. You might also want to know the difference between good and bad links.


How frequently should a backlink analysis be conducted to ensure that a website’s link profile remains healthy and to avoid being penalized by search engines?

Backlink analysis should be an ongoing process, ideally performed monthly or quarterly, to monitor the health of your link profile and promptly respond to any negative changes that could impact your SEO.

Is there a recommended strategy for prioritizing which bad links to remove first when you have a large number to deal with?

When dealing with many bad links, prioritize by removing those from suspicious or irrelevant sites, as well as those likely to be flagged by search engine algorithms as spammy or manipulative first.

Can backlink analysis tools also help in identifying potential link-building opportunities by analyzing competitors’ backlinks?

Yes, many backlink analysis tools offer the capability to spy on competitors’ backlinks, providing insight into their link-building strategies and uncovering potential opportunities for your own website.

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