how to find ChatGPT prompts based on website traffic

You see in your website analytics tool that you are getting traffic from ChatGPT or other AI chats, and now you would like to know what is happening?

To do that, you should use a ChatGPT prompt tracker (test ours for free) to see which prompts mention your company or brand.

But which prompts are actually popular? And which prompts actually give you visibility?

There is unfortunately no perfect answer, since ChatGPT keeps this data secret, but here is a pretty good way to get an idea and find prompts to track:

Guide to find prompts via traffic source

Note: This trick will only work if you already get some traffic from ChatGPT

Go to your website analytics tool. For most of you it is probably Google Analytics. But we use Plausible since it’s so much easier to navigate. And now follow these steps:

1. Filter by “chatgpt.com” source
2. Select as long a time period as you have traffic
3. Now explore the top pages 
4. If your URL’s are clearly labeled as in our example, you can already start guessing on prompts. Examples: “Best seo tools” and “Will AI grow bigger than Google search?”
5. But to be more thorough visit all pages and take note of the page title. In this example I will try variations of “What are the best seo tools in 2025?”  
6. Now is the time to test our ideas in a prompt visibility tracker → add all your ideas as prompts:  
7. In my example above I succesfully found 4 prompts where our brand is mentioned. But I also have 4 misses.
8. There is also no guarantee your specific chosen prompts have a lot of searches, so this is an approximate game