How can I see which keywords my competitors are ranking for that I’m not

To find out which keywords your competitors are ranking for that you are not, you can use SEO tools like Morningscore ($49/mo), SEMrush ($140/mo), Ahrefs ($129/mo) or SE Ranking ($65/mo). These tools allow you to enter your competitor’s website URL and see a list of keywords they rank for, including those you may not be targeting.

Here is a step by step plan to see keywords competitors are ranking for that you are not

1. Identify your competitors:

• Start by identifying your main competitors in your niche.
• Consider both direct competitors (selling similar products or services) and indirect competitors (targeting the same audience with different offerings).

2. Utilize SEO tools:

• Morningscore, SEMrush, Ahrefs and SE Ranking: These tools offer robust keyword research and competitor analysis features.
• Enter your competitor’s website URL into the tool.
• Look for the section that displays organic keywords or “top keywords”.
• This will show you a list of keywords your competitor is ranking for.
• Keyword Gap Analysis: All tools mentioned allow you to see which keywords your competitors rank for, that you don’t. Method and exact features varies by tool.

Example screenshots from Morningscores competitor analysis tool:

Add competitor URL:

Now click on competitor and see all their keywords and how you rank on them (- means no rank for you)

You can also compare ranks directly:

Get a better overview of all features on our competitor analysis page

You can also set up a free trial without credit card to use all these features right now 🧑‍🚀