An easy and free way to get backlinks and brand mentions is through YouTube comments. By strategically commenting on relevant videos, you can gain exposure and drive traffic to your site. It’s not about spam; it’s about valuable and engaging comments that create awareness. Including your URL naturally in YouTube comments can lead to both clicks and increased authority.
You should focus on videos in your niche and use relevant keywords in your comments to attract the right audience. You need to interact with both the creator of the video and the viewers. The creator of the video has a relevant platform on which it may be valuable for you to be mentioned—you may inspire them to recommend you in other videos.
At the same time, the person watching the video is learning something new or looking for inspiration. They are inspired and want to explore new brands or alternative products. It would be great to have your brand mentioned to a potential customer at this stage.
YouTube comments give you brand mentions—and potential backlinks—in a relevant forum. You make the creator of the YouTube video aware of your product and get your product mentioned in a context that is relevant to viewers.
How do I get mentioned in YouTube comments?
YouTube is one of the world’s most visited platforms. It has 2.5 billion monthly users and is the second-largest media platform in the world. There is a lot of content in all kinds of niches, markets, and topics.
YouTube is a platform that many people use to watch everything from cat videos to football highlights and to find out more about a subject. So it’s a great place to be visible. You can do this either by creating content yourself—as we do on our channel—or by commenting on relevant videos.
It’s important to note that YouTube comments shouldn’t always lead to backlinks. If you link back to your website, it can look intrusive or spammy. To get a backlink, you need to link to your website in the comment, but this is often unnatural in a YouTube comment.
It will still create value for your SEO by getting brand mentions in relevant contexts. Link building is increasingly about getting mentions and building a strong brand, and YouTube comments are the place where you can do that.
- Go to Google and type ‘site:youtube.com + relevant keyword for you.’ For example, ‘site:youtube.com best SEO tools for beginners.’ (We have used Morningscore as a starting point.)
By typing ‘site:youtube.com,’ you only get results from YouTube.com.
You will see many videos related to your search. - See the videos to see if they are relevant.
- Find a relevant video.
- Scroll down to the comments section.
- Write a comment. Write a unique and valuable comment on the relevant video.
Tips for the comment
When you leave a comment, it’s important that you take the time to write a proper and relevant comment. Therefore, you should not spam. This is important because spam comments are annoying to the creator and viewers of the video and have no real value in terms of your SEO. It is therefore a wasted effort. You also risk YouTube suspending your channel. Read about the YouTube commenting policy here.
Here are some things to keep in mind when commenting:
- Make your comments natural, valuable, and relevant.
- Be informative, engaging, and create interaction with the recipient.
- Don’t include the domain name too often—Google rewards brand mentions, even without a link.
- Mention some competitors for relevance and credibility.
- Be careful with your language and content, as the comment must be approved by the owner.
- Use relevant keywords in your comment.
- REMEMBER TO MENTION YOUR BRAND.
Overall, write the comment as if you were a visitor who just wanted to inform about a product and pass on a piece of advice.
See your backlinks
In Morningscore, you can see your backlinks and the strength of the linked pages through our link tool. You can also see dead links, new and lost links, and your competitors’ backlinks.
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