Free link inspiration: How to get backlinks through events

Sponsoring online events provides backlinks, increases visibility, and generates brand mentions from authoritative sites. Sponsor other people’s events or host your own to get backlinks from the event page. Many companies and individuals host events on sites such as Meetup.com and Eventbrite.com.

Events within your niche are particularly valuable, as attendees are already interested in your industry. For example, it makes sense for Nike to sponsor a running event.

Sponsoring events in other industries is not a limitation. You can reach a new audience and gain valuable brand mentions while showing Google that your business is active and relevant.

Organize your own events to gain visibility with both Google and attendees. It takes time and resources, but it provides exposure both online and offline. For example, if you own a sports bar, you can host and sponsor events on event pages. This increases visibility, attracts attendees, and signals to Google that your business exists.

Where are events organized?

There are many sites where you can host or sponsor events.

• Meetup.com is a global events platform for social gatherings, professional networking, and hobby groups. Both businesses and individuals create events on the site. There is a paywall for creating events. The site is highly authoritative, and if you organize many events, the paywall is worthwhile.
• Eventbrite.com allows individuals and businesses to create and manage events, sell tickets, and promote events.
• Facebook Events is a free platform for organizing events and reaching a wide audience. It is suitable for open-house events with a large target audience. [Read more about social media backlinks.]
• Cvent.com is a platform for larger, professional events such as conferences, meetings, and exhibitions.
• Fever.com is a global platform for discovering and registering for exciting events and experiences, both physical and virtual.
• Local event sites, such as VisitOdense.dk, showcase events and happenings in your area.
• Niche sites like Strava allow you to organize sports-related events.

The list is long, and many sites exist for organizing and finding events to sponsor. Some sites require payment to create an event, and if you are sponsoring an event for another company, they will often require payment. The investment can be worthwhile, as you will receive brand mentions, backlinks, and increased visibility.

Get backlinks from events

To get backlinks through events, you need to contact the event organizer.

1. Search on Google for an event page. As mentioned above, many sites list events.
2. Log-in or create a profile.
3. Find an event relevant to you or your business, or create one yourself.
4. Contact the organiser and ask what it takes to sponsor the event.

Most organisers require payment for sponsorship, but the amounts can be small for a smaller event. Depending on the size of the event, you may be able to offer something other than money as payment.

Promoting events

There are many sites where you can share events. There are sites specifically designed to help you promote your events and spread the word. This is particularly good for your link building as your link will be shared, and your brand will be mentioned on many websites.

Of course, it costs money to promote your events, but it can be a good investment as you will be shared on many websites and spread the word.

Examples of sponsored events

Morningscore sponsors an international meeting in Odense on Meetup.com. The event has nothing to do with Morningscore’s products, but still provides a backlink and brand mentions from an authoritative site. This adds value to our link building and increases visibility among attendees.

Another example is Red Bull, which uses Strava to organise events. They link to their social media and create awareness on a platform relevant to their brand.

Check your backlinks

Morningscore gives you a complete overview of your backlinks and the strength of the linked pages. With our link tool, you can also view new, lost, and dead links and see your competitors’ backlinks.

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